2017 Borgward BX5
Once an important player on the European market thanks to its affordable cars and large trucks, German brand Borgward was revived after a 54-year hiatus at the 2015 Frankfurt Auto Show. But, against all rumors and despite its past, Borgward returned to the market with a seven-seat SUV. Dubbed BX7, the brand’s first modern vehicle is a daring proposition. Built and developed in cooperation with Chinese truck manufacturer Foton, the BX7 is aimed at the premum market and Borgward hopes to compete against the likes of BMW X3 and Audi Q5. Although final production version and info about pricing and availability have yet to be unveiled, Borgward is already planning to showcase a second SUV.
According to our skilled paparazzi, who just sent us a batch of fresh photos depicting a camouflaged crossover, Borgward is readying a smaller hauler for the 2016 Geneva Motor Show. It is called the BX5 and will slot right under the BX7 and above a smaller, future mini SUV to be launched as the BX3. The BX5 is part of Borgward’s plan to join the market with a three-model lineup and it seems that the German-Chinese venture is more serious than we imagined.
Details as to what the BX5 might bring to the market are slim, but there are rumors that provide strong hints about this mini SUV, and that’s exactly what we will discuss in the speculative review below.
Keep reading to find out more about the Borgward BX5.
When Borgward announced that it will return to the market after a 54-year hiatus at the Geneva Motor Show, where it showcased a restored Isabella coupe from the 1950s, I honestly believed that the German brand, now backed up financially by Chinese truck manufacturer Foton, will bring some sort of compact to the market. Turns out Borgward had completely different plans, as its first product in more than five decades is an SUV.
Given Borgward has never built SUVs — it did develop quite a lot of trucks though — it’s rather awkward to see red-and-white badge on such a model. On the other hand, it makes some sense for a revival to kick off in such a popular segment, especially with so many automakers moving toward crossovers and SUV in order to increase sales.
Borgward could very well come up with products that are better suited to its heritage in the future, but in the meantime, it’s the BX7 crossover that marked its return after more than half a century. The SUV broke cover at the 2015 Frankfurt Motor Show in near-production form, and by the looks of things it is aimed at the premium segment.
Updated 09/25/2015: We’ve added a series of new images we took at the 2015 Frankfurt Motor Show. Find the new images in the "Pictures" tab.
Continue reading to learn more about the 2016 Borgward BX7.