Bugatti Won’t Honor Customer Requests for Special Cars - Arrogance or Intelligence?
Just as the likes of Ferrari, Lamborghini, and McLaren are ramping up their one-off and special projects divisions, Bugatti is taking a different approach with its coach-building enterprise. The French automaker is keen on building more exclusive, coach-built models. That sits at the heart of its identity as a purveyor of luxury and super performance machines. Just don’t expect Bugatti to acquiesce to customer requests similar to what Ferrari, Lamborghini, Pagani, and a host of other exotic brands do. If Bugatti builds these models, it’s going to do it on its own terms, not someone else’s. Take this approach how you see it — is it smart or cocky in Bugatti’s part? — but you can’t argue that the automaker’s “‘for them’, not ‘by them’” approach has given rise to some of the fanciest and most expensive cars you’ll ever see. And when that’s the case, why bother fixing it?
What Can Koenigsegg Accomplish With The Man Behind The Bugatti Chiron?
When Christian von Koenigsegg founded the company in 1994, the aim was crystal-clear: develop world-class sports cars. But since then, that creed expanded to include supercars and hypercars. Today, Koenigsegg is one of the most respected and sought-after brands in the business, managing to keep an exclusivity aura that’s only equaled by the likes of Bugatti and Pagani. Which makes signing a designer that had plenty of input in the concocting of the Chiron a natural move. Certainly not eyebrow-raising. Sasha Selipanov was also part of the design team the penned the Lamborghini Huracán and during his short stint at Genesis, where he worked under Luc Donckerwolke. We’ll get back further down the road, as we have a look at what kind of a contribution can Mr. Selipanov make to Koenigsegg’s design language.
Is Bugatti Sandbaggin’ The Chiron’s Top Speed? Hennessey Thinks So
John Hennessey thinks Bugatti is playing possum when it comes to the Bugatti Chiron’s top speed. Speaking with Motor Authority, the founder and owner of Hennessey Performance claims that the French automaker is “sandbaggin’” the abilities of the Chiron as the race to hit a 300-mph top speed heats up in the supercar world. If Hennessey’s claims are correct and Bugatti is intentionally downplaying the Chiron’s performance abilities, it adds another wrinkle to a budding rivalry that’s showing no signs of slowing down anytime soon.
Eagle Eye: Bugatti Knows Everything About Every Chiron It Builds and Sells
It’s not exactly on the level of the government keeping tabs on our daily lives, but it’s a little similar in some respects. Bugatti has an active remote service for the Chiron that allows the automaker to monitor a portion of technical data pertaining to the supercar’s real-time performance. The remote monitoring system isn’t that different from the one popularized by Tesla. It’s just that Bugatti had its own system in place when it launched the Veyron supercar almost ten years ago. More importantly, it still uses it today with the Chiron.
Is Stefan Winkelmann’s Lack of Interest in a Chiron Top Speed Run Proof He’s Not Fit to Run Bugatti?
2018 was supposed to be the year that Bugatti finally unleashed the Chiron on an open race track to see how fast it can really go. That was the plan when the French automaker unveiled the hypercar in 2016. But, now that we’re here, it looks like Bugatti is having a change of heart. There’s a good chance that we won’t see the Chiron do a top speed run this year. Worse, we may not even get to see it at all because, according to new Bugatti CEO, Stephan Winkelmann, the top speed test is no longer “a priority” for Bugatti.
First World Problems: Bugatti Wants to Take Care of your Veyron For as Long as 15 Years
The price of buying a Bugatti Veyron will set you back at least $1.5 million, but the costs attached to owning one can run high too. An oil change, for example, will set you back $20,000. A new set of tires will hit you like a brick in the head at close to $50,000 per set. Add up the years you plan to own a Veyron, and you’re looking at maintenance costs that could reach around $400,000 to $500,000. Be thankful, then, that Bugatti is introducing a Loyalty Maintenance Program for the Veyron that will help reduce operating costs while maintaining the condition of your million-dollar supercar.
Step Up Your Lego Game With This Upcoming Bugatti Chiron Kit
Looking to get into a new Bugatti Chiron, but don’t quite have the bread to spring for the real thing? Well, you’re in luck, because Lego is gearing up to offer a new kit that’s about as close as you can get to the Molsheim Monster for just a few hundred bucks.
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Bugatti Delivers 70 Chirons This Year
2017 has been a landmark year for Bugatti. It started it off by launching the 1,500-horsepower Chiron at the Geneva Motor Show, ushering in a new era of hypercar awesomeness to the world. For the rest of the year, the French automaker focused on producing the hypercar with the goal of delivering the first batch of models before the year ended. It took some time, but Bugatti has finally achieved its goal for the year by delivering 70 Chirons to the waiting arms of their owners.
Wanna Go Drive Your Bugatti Chiron? Don’t Forget To Bring A Gas Station
In just about every way possible, the Bugatti Chiron is an exercise in excess. Of course, it has to be, right? As the follow-up to the world-beating Bugatti Veyron, the Chiron must push the envelope even further than before, probing the outer limits of what’s possible in a road-legal four-wheeled machine. One quick glance at the specs confirms Bugatti’s success in this endeavor. Making it go is an 8.0-liter W-16 engine stuffed by no less than four turbochargers. All those boost-makers feed the engine with over 60,000 liters of air per minute, while 32 fuel injectors drench it in dino juice and no less than 10 radiators dissipate the heat.
All told, the Chiron manages nearly 1,500 horsepower and 1,180 pound-feet of torque, enough to propel it to 60 mph in 2.3 seconds and reach a top speed of 261 mph. All impressive stuff, no doubt, but what do those numbers look like in terms of efficiency? Welp, the EPA just released miles-per-gallon estimates for the Chiron, and as you might expect, they’re downright laughable. Try 11 mpg combined, with 14 mpg on the highway and just 9 mpg in the city. Of course, 11 mpg is a slight improvement compared to the preceding Veyron, which got just 10 mpg combined with 8 mpg in the city and a slightly better 15 mpg on the highway.
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Stash your Checkbooks: Volkswagen Has No Plans To Sell Bentley Or Bugatti
The depths of despair that the Dieselgate scandal has inflicted on Volkswagen has forced the German auto giant to make tough decisions just to be able to keep its business upright. Fortunately, Volkswagen hasn’t reached the point of actually being forced to sell some of its companies, including Bentley and Bugatti. While there have been rumors that both brands could be let go in the wake of the diesel emissions scandal, Porsche CEO Oliver Blume doused those rumors as far as both brands are concerned.
Speaking with Reuters, Blume shot down any thought of a possible sale even as speculation rises that either Bentley or Bugatti could be on the chopping block. Apparently, Blume claims that there are “no considerations to sell anything.” More importantly, Porsche and Bentley have had a lot of success in cross-brand collaborations so selling Bentley in order to keep its numbers afloat doesn’t make any sense. Then again, with Bentley and Bugatti appearing safe from the seller’s block, other brands don’t appear to be as lucky. Italian motorcycle brand Ducati has been a name that’s being thrown out as a possible candidate to be sold to help generate enough money to fund Volkswagen’s new business strategies moving forward.
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The Bugatti Chiron Proves that the Wealthy Live a Different Way of Life than the Rest of Us
So, when you decide to purchase a new piece of technology or a new car, you probably make it a point to test it for yourself before actually committing to your purchase and signing on the dotted line, right? Well, for most of us, that’s the smart thing to do. Hell, I couldn’t buy a $3,000 winter beater without giving it a long drive to make sure it’s worthy of my ownership. Plus, it helps to tell you whether or not the car is worth the hype. But, when it comes to those with deep pockets and a love for supercars, apparently things go a little differently as shown by the fact that someone just ordered the 250th Bugatti Chiron. This means that half of the models planned for production have officially been spoken for.
That’s good news for Bugatti and the Chiron, but what does it tell us about those with excessive amounts of money to spend? Well, they certainly don’t have commitment or trust issues. After all, all 250 of those who have bit the bullet and signed up for Bugatti’s next four-wheeled rocket, never test drove the car. And for the record, Bugatti is proud of this, as expressed by Wolfgang Durheimer, the President of Bugatti, when he said, “The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura.”
But, that story will change soon as, by the end of March, the Bugatti is planning a central test-drive event where those already on the list and other prospective customers will have the chance to get behind the wheel. But still, we’re talking about a $2.4 million car. The price in itself should be enough to prove that the car will be top notch – we all know that you get what you pay for – I just don’t think I could commit to such a large purchase without knowing how comfortable the car is, or how it drives, among other things. But, to each their own, I guess.
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Is Bugatti Struggling To Sell The Chiron?
On the surface, the question is preposterous, maybe even a little blasphemous. Bugatti struggling to sell its new Chiron supercar sounds like the backbone of a not-so funny joke. Haha, right? Here’s the thing, though. There might be some layer of truth to it, now that no less than Bugatti’s own CEO, Wolfgang Durheimer, admitted that the French supercar brand has received a total of 220 confirmed orders for the Chiron so far. Considering that Bugatti has plans to build 500 units of the Chiron over a span of eight years, 280 unaccounted for units seem a lot for a car that’s succeeding the Veyron, one of the most iconic performance cars of this generation.
There are, of course, a number of ways to interpret Durheimer’s comments. On the one hand, it is possible that Bugatti is taking its time accepting new orders for the Chiron now that production for the car has started. According to GT Spirit, Bugatti has even increased production capacity in order to build 65 models for 2017, a sign that the company is going to be up to its head next year building all these units without any delays. The capacity also means that there’s a three-year wait for new orders, which would explain why the Chiron has yet to sell out despite its overall awesomeness.
On the other hand, even Durheimer himself seems to think that the Chiron isn’t selling as well as Bugatti expected. In the conversation with GT Spirit, the Bugatti boss expressed “hope” that new orders for the Chiron will come in once prospective customers see for themselves the surreal experience of driving one of the fastest and most powerful cars in the world. “I’m confident the customers who have not yet decided to order a Chiron will do so when they have had a chance to drive it,” Durheimer added.
Color me skeptical, but that sounds like a man who’s still trying to sell the merits of the Chiron to would-be customers. The supercar’s $2.6 million price tag certainly doesn’t help its cause. Nor does the $200,000 deposit that Bugatti is asking to secure a reservation for the supercar. These factors could have played significant roles on why Bugatti has yet to find owners for more than half of the Chirons it plans to build.
So while it’s not entirely accurate that Bugatti is “struggling” to sell the Chiron, the fact the model has yet to sell out is pretty surprising.
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Bugatti Will Limit Chiron’s Top Speed To 261 MPH
Everyone knows that the Bugatti Veyron Super Sport holds the current land speed record for a production car with an outrageous speed of 267.86 mph. With the Chiron about to hit the market, everyone is wondering if it will be a worthy successor to the Veyron and top that record breaking speed. Bugatti believes it can, however, it has told Motor Authority that the Chiron’s top speed will be limited to 261 mph. The news comes after rumors began flying around that Bugatti was indeed removing the speed limiter, which would let the Chiron hits its maximum speed – a supposed 285 mph.
That aforementioned rumor started after the publication Autoblog had an interview with Bugatti engineer, Willi Netuschil a couple of weeks ago and allegedly misinterpreted some of his comments. According to the Spokesperson that talked to Motor Authority, there have never been plans to “unlock” the speed limited due to safety concerns. These concerns would include adequate braking zones and tire integrity, among other things. So, if you’re hoping to see the Chiron topple that long-standing record, you’ll have to wait until Bugatti does it itself.
As a reminder, Bugatti will start delivery of the Chiron starting this fall, and it will be powered by a massive, 8.0-liter W-16 engine that delivers an amazing 1,480 horsepower to all four wheels through a seven-speed dual-clutch transmission. It should be enough to put the car to 60 mph in less than 2.5 seconds and 186 mph in as little as 13.6 seconds. There are a total of 500 examples being built, including the various special editions that you know will follow the release of the production car. Also, if you are crazy, and were hoping to push a Chiron to 268 mph yourself, it’s quite possible that there will be a special run of world record cars – just like Bugatti did with the Grand Sport Vitesse.
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