We Could Soon Live in a World Where Bugatti Sells a Daily Driver
Fresh off the news about Bugatti planning more Chiron-based cars and only weeks after Bugatti teased a new supercar, we’re now learning that Bugatti could actually be focusing on a daily driver as a second model in its lineup. So far, there’s no word as to what shape this second model might take as Bugatti continues to insist that no decision has been made. There is, however, a toss up between whether this second model will be an all-electric sedan that wears the Galibier name or an SUV-like vehicle akin to that of the Bentley Bentayga or Lamborghini Urus. The question now is, when will Bugatti finally make the leap, and when will we see it?
Bugatti’s Toying with the Idea of a New Model That Isn’t an SUV, Except It Could Pass Off as an SUV
Bugatti’s desire to build up its lineup is one of the worst kept secrets in the auto industry. The French automaker wants to diversify its lineup with a model that will offer a completely different experience from the Chiron and all its derivatives. An SUV has been talked about so many times already, but it seems that Bugatti isn’t leaning in that direction, or at least that’s what it’s claiming.
Company boss Stephan Winkelmann recently talked to CAR Magazine and emphatically shot down rumors that Bugatti is considering developing an SUV. As far as what Bugatti is considering, let’s just say that even if it isn’t an SUV, it might actually be one anyway.
Ettore Bugatti Is Probably Flopping in His Grave Over The News About a Bugatti SUV
Bugatti, the purveyor of one of the world’s most extreme performance cars, has reportedly gotten weak in the knees at the prospect of doubling its entire model lineup, increasing its portfolio from one vehicle to two. As if having the mind-boggling Chiron hypercar in the fold isn’t enough, Bugatti is setting its sights on developing, of all things, an SUV. Mind you, it’s not just a regular SUV that Bugatti is starry-eyed about; the French automaker wants an electric SUV to form a formidable one-two punch with the Chiron. No word yet on whether this plan has any legs to it, but it seems that the people within the company are already working on laying the groundwork for its development. Somewhere, wherever he is, Ettore Bugatti must be scratching his chin wondering what an electric SUV would do to the status of his marquee.
Bugatti Has Designed an SUV - Will the Bean Counters Allow it to Happen and How Much Will it Cost?
Rumors that Bugatti may expand its lineup beyond the just one model have been flying around since the early days of the Veyron. The Galibier concept sparked rumors that Bugatti may add a luxury sedan, but reports claimed that an SUV might also be underway. Come 2019, and it turns out that Bugatti actually designed an SUV, but we can’t see it because it hasn’t been approved yet.
Now Bugatti Might Do An SUV, but It Won’t Be Based on an Existing VAG Platform
It’s no secret that we’re completely smitten by the Bugatti Chiron, the French brand’s latest and greatest über sports car. But, while the Chiron’s 1,479 horsepower and a 261-mph top speed are very impressive, the super coupe isn’t exactly a long-term product solution for Bugatti. Now, with an industry-wide shift towards EVs and growing demand for practical sport utility vehicles, Bugatti has expressed interest in adding a second model to its lineup, most likely with a new all-electric SUV.
There’s One Thing Bugatti Won’t Do So Don’t Hold Your Breath On This One
Even if some of its peers have done it, Bugatti isn’t as keen on joining the SUV bandwagon. Actually, scratch that. The French luxury supercar brand has no intention of building an SUV, even as CEO Stephan Winkelmann admitted that the “time appears appropriate” for one. You can scratch those dreams of one day seeing a Bugatti SUV because it’s not happening. Bugatti is only the second automaker to completely rule out the possibility of an SUV one day. Instead of taking that route, the company will instead focus its attention on expanding its coachbuilding initiatives. It started with the Divo, but Winkelmann also said that more coach built models are on the way as the automaker celebrates its 110th anniversary. There’s an enormous amount of potential for Bugatti in this segment. Just don’t expect to see a coachbuilt SUV, either. That’s not happening.
2022 Bugatti SUV
Ever since it was brought back to life in the late 1980s, Bugatti has offered only one vehicle at the time. And between the EB110 and the Veyron, there was a 10-year hiatus when the French built only concept cars. This strategy will end soon, as Bugatti finally seems ready to add a second vehicle to its current portfolio, in the form of a luxury, performance-oriented SUV.
Rumors about Bugatti planning to add a second vehicle to the lineup have been flying around ever since the company unveiled the 16C Galibier concept in 2009. For many years, it was believed the Bugatti would finally build a sedan, mostly because the French have developed no fewer than three four-door concept cars since the early 1990s. However, while Bugatti CEO Stephan Winkelmann thinks that a modern version of the Royale limousine would be popular, an SUV makes more sense financially. With that in mind, we rendered what the upcoming Bugatti SUV might look like and gathered all the information we know so far into a speculative review.
This 4x4 Bugatti Chiron Looks Impressively Attractive
The Bugatti Chiron 4x4 SUV thing is live. Well, at least in Rain Prisk’s mind. That guy, with his imagination going wild, created a fantastic rendering of the Bugatti Chiron with massive off-road tires, body claddings, underbody protection, and a roof rack.
If you are some kind of a sadist, you might do this to the Bugatti Chiron, and you may even enjoy the process. Of course, this would be possible only in a Mad Max movie. That is only on the big screen though.
Bugatti Could Flip the Super Luxury SUV Market If It Green Lights an SUV
Just when you thought the super-luxury SUV market calmed down with Lamborghini, Bentley, and Rolls-Royce in the fold, Bugatti could enter the fray and turn the whole segment upside down. That’s the word that came out from no less than Bugatti’s own president, Stephan Winkelmann, at the Paris Motor Show. No confirmation has been made on the matter, but Bugatti is legitimately thinking about expanding its lineup, and an SUV reportedly has the inside track on getting greenlit if the company decides to give the Chiron hypercar a stablemate.
Bugatti Hopes To Pad its Lineup With an SUV After All
Bugatti is on a roll these days with new cars under its umbrella. With the Divo creating so much hype lately, Bugatti decided to switch the focus to some other news. The automaker has subtly stated that the Chiron could finally have a sibling, although not immediately. And, from what we can deduce, it will most likely be an SUV. Talk about the market trend affecting even the most exclusive automakers!