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Buick Velite

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GM Trademarks "Velite" Name

GM Trademarks "Velite" Name

About 10 years ago, Buick showcased the 2004 Velite concept at the 2004 New York Auto Show. It was a roadster study designed by Bertone that followed the Bengal, a much more impressive concept in terms of styling, but one that was never considered to be a viable production vehicle. The Velite was introduced as a more practical version of the Bengal, but it never became a production car. Now a decade later, GM has filed a trademark application with United States Patent & Trademark Office for the term "Velite."

The manufacturer filed the application on November 19th, 2014, under the "Goods and Services" category for "motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof." GM previously applied for the trademark back in 2011 and although it has not been granted, it has received a fifth extension to submit a Statement of Use document. The office allows applicants a total of six extensions to submit the Statement of Use, which means GM is about to use the trademark in real-world product.

So what are we looking at then? First and foremost, the nameplate will likely be used for a Buick vehicle. Then there’s the Velite concept’s roadster configuration, which suggests Buick might introduce a convertible. That being said, there’s only one viable option at the moment, and that’s the rebadged Opel Cascada, a vehicle rumored to cross the pond with a Buick badge since 2013.

Expected to arrive Stateside for the 2016 model year, the U.S.-spec Cascada, or the Buick Velite if we can already call it that, will look nearly identical to its European sibling and feature the company’s trademark waterfall front grille.

Note: Opel Cascada pictured here.

Click past the jump to read more about GM’s latest trademark.

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Buick Velite Concept's design inspired current models

Buick Velite Concept’s design inspired current models

"Restrained extravagance" were the words that described the landmark Buick Velite concept nearly four years ago and they still apply today. With a sweeping, stylized exterior and a globally influenced passenger compartment, the Velite – a four-seat convertible – continues to characterize Buick vehicles of today.

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Buick Velite a go for 2010

Buick Velite a go for 2010

In 2004, Buick displayed the Velite concept car, built for them by Bertone, at the New York Auto Show. Since then, the Velite’s look and its lines have been flowing into Buick’s production cars, both those face lifted and those which are all new. The just introduced Enclave crossover – which has sold so well that Buick dealers have had to institute waiting lists – is the first Buick to have its entire appearance modeled on the Velite theme. Word is, however, that the Velite will be more (...)

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