While the European market has the Opel Insignia, we here in the U.S. have the Buick Regal. And just like they have the in house high performance version known as the OPC, we will be seeing something very similar with the Buick Regal GS concept that will debut next week at the Detroit Auto Show. The last Regal worth noting was the Regal T type, a toned down version of the Grand National with a turbocharged six cylinder under the hood. The lat time that Buick built a GS it was powered by a 3.8 Liter supercharged V6 in the late ’90s.

2010 Buick Regal GS Concept High Resolution Exterior
- image 341070

However the times they are a changing and consumers are asking for fuel economy along with their performance. The Regal GS Concept is powered by a 2.0 Liter Ecotec turbo four with direct injection technology delivering a total of 255 HP and 295 lb-ft of torque, quite a bit more then before, mated to a six speed manual transmission sending power to an adaptive all wheel drive system. This means that the Regal GS is a sport sedan that can sprint from 0 to 60 MPH in under 6 seconds. All capped off with a set of exotic Brembo brake calipers. All together the Buick Regal GS is a perfect example of the American automaker’s commitment to high performance.

Updated 12/01/10: Two new video added: Detroit unveiling and Buick GS presentation video. Check them out!

Press release after the jump.

Press release

With an estimated 255 turbocharged horsepower (190 kW), a six-speed manual transmission and an advanced, adaptive all-wheel-drive system, the Buick Regal GS show car is a high-tech, high-performance version of the brand’s newest sport sedan. It was introduced at the 2010 North American International Auto Show.

2010 Buick Regal GS Concept High Resolution Exterior Wallpaper quality
- image 341067

The mechanical elements were developed with the aim of delivering a driving experience that is sporting, confidence-inspiring and refined. It has a performance-oriented drivetrain, a lowered body and lower center of gravity. Exterior and interior cues include two additional vertical front air intakes; large, forged aluminum 20-inch wheels and performance tires; a racing-inspired sport steering wheel and metal pedals. Recaro high-performance front seats feature four-way lumbar support and cushion extensions.

“We designed the Regal GS to explore the appeal of a high-performance variant of the Regal,” said Craig Bierley, product marketing director for Buick. “Like the Regal, the Regal GS is based on the award-winning Opel Insignia, and we believe it will reinvigorate Buick’s storied Gran Sport legacy.”

The Regal GS exterior is distinguished by vertical air inlets in the front fascia, as well as unique rocker panels, an integrated rear spoiler, dual exhaust outlets, Olympic White paint and satin metallic accents. 

2010 Buick Regal GS Concept High Resolution Exterior
- image 341072

“The idea behind the Regal GS was taking the production model in a more aggressive direction to appeal to performance enthusiasts,” said John Cafaro, Buick design director. “But along with its aggressive stance, there’s sophisticated style in the design that complements the driving experience.”

Inside, the Regal GS varies from the standard Regal by featuring a completely jet black interior, including the pillars and headliner, sport shifter for the six-speed manual transmission and a suede-covered, flat-bottom steering wheel reminiscent of those used in international racing series. The instrument panel glows ice blue when the driver engages the sport mode of the Interactive Drive Control System (IDCS).

2010 Buick Regal GS Concept High Resolution Exterior
- image 341073

Turbocharged AWD performance

Power for the Regal GS comes from a high-output 2.0L Ecotec turbocharged engine with direct-injection technology. It is based on the engine that will be offered on Regal CXL models later this summer, but the engine and turbocharger are tuned to deliver greater boost pressure in the GS. The output is estimated at 255 horsepower (190 kW) and 295 lb.-ft. of torque (400 Nm).

The engine is mated to a six-speed manual transmission that directs torque to an adaptive all-wheel-drive system calibrated for performance driving. An electronic, limited-slip rear differential helps ensure the engine’s power is distributed effectively during cornering.

2010 Buick Regal GS Concept High Resolution Interior
- image 341074

The high-performance drivetrain is expected to enable the Regal GS to accelerate from 0 to 60 mph in less than 6 seconds. That performance is complemented by a four-wheel-independent suspension, with a unique High Performance Strut (HiPerStrut) design in front. The HiPerStrut system helps reduce torque steer and maintain negative camber during cornering. This improves ultimate grip levels in dry and wet conditions, as well as improves the direct feel of the road, while isolating undesirable feedback. Behind the wheel the driver experiences reduced torque steer, improved grip and increased cornering power, along with crisper handling, steering precision and feedback. 

The Regal GS features a high-performance Brembo brake system with 14 x 1.2-inch (355 x 32 mm) cross-drilled rotors; four-piston, high-strength aluminum calipers, and high-performance pads.

2010 Buick Regal GS Concept High Resolution Exterior
- image 341070

The Regal GS is also equipped with Interactive Drive Control System (IDCS) chassis technology (also offered on Regal CXL models with the 2.0L turbo engine). It delivers enhanced vehicle stability and greater driving safety, while also adapting the driving characteristics of the car to the driver’s preferences. The driver selects among three operating modes – normal, sport and GS – that change the suspension settings, throttle response, shift pattern and steering sensitivity through the variable-effort steering system.

What do you think?
Show Comments


  (526) posted on 11.11.2011

I hope that it will not stay as a concept only, for I really love to have it for myself! smiley Anyway, this vehicle really gotten my attention, because the aesthetic design is truly so captivating!

  (630) posted on 10.3.2011

I like the car on its chosen color, definitely gives life to the car, even in its rear-wheel concept. Fantastic gestures and features probably one of the attractive model car.

  (765) posted on 01.20.2011

A type of model that delivers and enhanced the drivers performance ability and stgability,and has a greater driving safety.

  (1333) posted on 03.21.2010

The name is not familiar but the mechanical elements you’re talking about is good as promotion. To market it properly you must bring the best of the best.

  (515) posted on 02.28.2010

The face of the elegance 2010 Buick Regal GS. Fantastic features with superb mechanical elements.

  (477) posted on 02.24.2010

The face of the elegance 2010 Buick Regal GS. Fantastic features with superb mechanical elements.

  (780) posted on 01.20.2010

how in the world did Opel Insignia and Buick Regal became rivals? I’m just so unaware of it. Please let me know.

  (798) posted on 01.17.2010

I like the LaCrosse better.......and not sure if a MT and turbo are what Buick should be shooting for. I bet it is just a marketing strategy to get the younger folks in the door to at least get them behind the wheel......probably not a bad idea. Buick is really building some nice cars but do they really think they will sell many MT turbo units?

  (570) posted on 01.13.2010

I don’t think this Regal GS concept is that crappy for that car performance like that. All I know is this car is in the average power output and also for the speed performance. Although BMW and Mercedes will win for the sedans but for the sales, I will go on this car.

  (708) posted on 01.12.2010

The Regal is not just very similar to the Opel Insignia OPC –it IS that car. And that is just another reason why I love it.

  (780) posted on 01.11.2010

Even Buick and Opel will combine forces on working a good sedan car, I think they’ll be "smacked down" by the largest car manufacturer brands like BMW and Mercedes. Anyways I think if I will measure the performance of this car from 1-10, I will definitely give it 5.5.

  (555) posted on 01.7.2010

s this the 2012 Buick Regal GS? Probably. For now, though, we have to call it the Buick Regal GS Concept while Bob Lutz winks in our direction. You’ll see this car at the 2010 Detroit Auto Show.

Car Finder: