At the 2010 Detroit Auto Show, Buick unveiled the Regal GS Concept - a US version for the European Insignia OPC. Now GM has confirmed that the company will build a high-performance version of the Buick Regal sports sedan. The production version will resemble the concept version and will most likely will feature the same 255HP, turbocharged 2-liter engine.

"That is the kind of excitement Buick needs to get a new cadre of buyers into their store," said autos analyst Joe Phillippi of AutoTrends Consulting in Short Hills, N.J. "Maybe Buick won’t be a four-letter word anymore."

With the new Regal GS, Buick intends to attract to younger customers, pushing the average age even lower and reversing perceptions that Buick is the brand of choice for senior citizens: "Buick kind of lost its way. We built big, floaty, quiet cars — what our customers wanted at the time. The GS would be the next step, more performance-based," Buick spokeswoman Dayna Hart said.

The Buick Regal GS will join the future compact car and small crossover the brand plans to build within the next few years. All of these new models build upon the new, younger image Buick is attempting to create.

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Source: Det News

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7 comments:

  (484) posted on 11.10.2011

GS is truly looks so cool in its hygienic body paint, and it looks also very decent on that. Anyway, this kind of car is what I really love to have for myself, so satisfying! smiley

  (630) posted on 10.3.2011

Elegant Buick Regal GS, compare to other versions of Regal this one look much formal and simply attractive. This intended to give pleasure and assurance of great performance. Well that’s nice.

  (2) posted on 01.30.2011

NEEDS the Insignia OPC’s V6 and AWD.

  (745) posted on 08.23.2010

I am not familiar with this. But it looks great.

  (815) posted on 05.24.2010

Cool looking car! It really suites the need of a younger driver.

  (512) posted on 05.23.2010

Sounds like a personal problem buddy, If you would rather drive a crappy Korean car than a regarding badged German Opel then you should seek immediate mental health attention.

  (765) posted on 05.20.2010

Hmmm...Looks just like the Opel Insignia introduced at the 2009 Barcelona autoshow. Just more GM regurgitation with an ECO Tech engine!

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