Debuts the company’s new luxury sub-brand

Launched in 2008 as a replacement for both the Rainier and Terraza, the Enclave helped Buick achieve record sales globally by becoming very popular in North America and China. After nearly ten years on the market, Buick redesigned the crossover from a clean sheet and gave it GM’s fresh 1XX platform and a brand-new V-6 engine. In addition to an array of new technology and features, the Enclave also became the first production Buick to wear the Avenir badge, which stands for the company’s new luxury sub-brand.

Introduced at the 2017 New York Auto Show, the Enclave Avenir is more of a trim rather than a stand-alone model, being offered with exclusive features and additional standard equipment. In all, it’s a fancier version of the regular Enclave that competes with range-topping versions of the Acura MDX and Lincoln MKX, and maybe even more affordable variants of the BMW X3 and Mercedes-Benz GLC.

Continue reading to learn more about the Buick Enclave Avenir.

  • 2017 Buick Enclave Avenir
  • Year:
    2017
  • Make:
  • Model:
  • Engine:
    V6
  • Transmission:
    Nine Speed Automatic
  • Horsepower @ RPM:
    302 @ 6800
  • MPG(Cty):
    17
  • MPG(Hwy):
    25
  • Torque @ RPM:
    260 @ 2800
  • Displacement:
    3.6 L
  • Top Speed:
    120 mph (Est.)
  • Price:
    50000 (Est.)
  • Price:
  • car segment:
  • size:
  • Purpose:
  • body style:

What makes the Buick Enclave Avenir Special?

2017 Buick Enclave Avenir High Resolution Exterior
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Design-wise, the Avenir package replaces the vertical-slat, "waterfall" grille of the regular SUV with a three-dimensional mesh grille.

The first thing that sets the Enclave Avenir apart from the regular crossover is the name. First used on a sedan concept car, Avenir now represents Buick’s luxury sub-brand. The company describes it as "the highest expression of Buick luxury," which brings "unique styling cues and an extensive set of standard features and premium materials throughout the vehicle." While Avenir is not as luxurious as offerings from Cadillac or some of the premium German brands, most of the statement above is true, with many exclusive features being offered with the badge.

2017 Buick Enclave Avenir High Resolution Exterior AutoShow
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2017 Buick Enclave Avenir High Resolution Exterior AutoShow
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Buick also added a set of 20-inch aluminum wheels sporting a twin-six-spoke design.

Design-wise, the Avenir package replaces the vertical-slat, "waterfall" grille of the regular SUV with a three-dimensional mesh grille. The same mesh can be found in the apron, instead of the standard vent with two horizontal bars. The front end look is completed by Buick’s brand-new Evonik Acrylite headlamps. Although not exclusive to the Avenir, the bi-function LED units are standard on this model. These headlamps provide a distinctive light signature and also increase visibility during the night.

Buick also added a set of 20-inch aluminum wheels sporting a twin-six-spoke design and finished in pearl nickel. Unfortunately, the rims are the only design elements that set the Avenir’s profile apart, while the rear section is identical to the standard model. Oh, there are five "premium" exterior colors to choose from.

2017 Buick Enclave Avenir Exterior High Resolution
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2018 Buick Enclave Exterior High Resolution
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Exterior comparison Enclave Avenir vs regular model.

Customers will get a bunch of exclusive features, starting with the Chestnut and Ebony upholstery.

Inside, the Avenir badge does nothing to change the overall design, but this is by no means unusual since Avenir works as a trim and not a separate model. But customers will get a bunch of exclusive features, starting with the Chestnut and Ebony upholstery with piping on the seats and contrast stitching. The crossover also comes with embroidered first-row headrests, Avenir floor-mats, a classy looking, wood-accented steering wheel, and Avenir-branded sill plates for all four doors.

The standard features list also includes heated and ventilated front seats, heated second-row seats, wireless charging, a dual moonroof, and an eight-inch instrument cluster display. The 360-degree surround vision camera system makes parking easier, while the rear camera mirror eliminates obstructions such as heads, headrests, or tall luggage in the trunk.

2017 Buick Enclave Avenir High Resolution Interior
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Much like the regular Enclave, the Avenir provides seating for up to seven people.

The hands-free power liftgate with a Buick tri-shield logo that illuminates the ground and power-folding third row are also standard. And yes, much like the regular Enclave, the Avenir provides seating for up to seven people.

On the other hand, the adaptive cruise control, full speed Forward Automatic Braking functions, the suspension with continuously variable real-time damping, and the intelligent AWD with active twin-clutch rear differential are optional. It’s not that the Avenir doesn’t have a comprehensive standard equipment package, but some of the features above would have made the Enclave a solid competitor in the luxury market if they were free of charge.

2017 Buick Enclave Avenir High Resolution Exterior AutoShow
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Not surprisingly, the Avenir gets its juice from the Enclave's standard drivetrain.

Not surprisingly, the Avenir gets its juice from the Enclave’s standard drivetrain. The 3.6-liter V-6, shared with some Cadillac models, cranks out 302 horsepower and 260 pound-feet of torque. That’s more than the Acura MDX has to offer and on par with the base Lincoln MKX, but far behind the latter’s EcoBoost option rated at 335 horses and 380 pound-feet.

Acura MDX Lincoln MKX Lincoln MKX Buick Enclave
Engine 3.5-liter V-6 3.7-liter 24-valve Ti-VCT V6 2.7-liter EcoBoost® twin-turbocharged V6 3.6L V6
Horsepower 290 HP @ 6,200 RPM 303 HP @ 6,500 RPM 335 HP @ 5,500 RPM 302 HP @ 6,800 RPM
Torque 267 LB-FT @ 4,700 RPM 278 Lb-FT @ 4,000 RPM 380 LB-FT @ 3,000 RPM 260 LB-FT @ 2,800 RPM
Transmission 9-Speed Automatic Six-speed SelectShift® automatic Six-speed SelectShift® automatic Hydra-Matic 9T65 Nine Speed Automatic
Fuel economy City/Highway/Combined 19/27/22 17/26/20 17/26/21 17/25/20 (FWD)
17/24/19 (AWD)
Curb weight 4,028 Lbs 4,168 Lbs 4,258 Lbs 4,358 Lbs
Towing Capacity 3,500 Lbs 3,500 Lbs 1,500 Lbs

Pricing for the Enclave Avenir is not yet available, but given that the standard SUV will cost at least $40,000 before options, the range-topping model could fetch close to $50,000.

left right
Left: Buick Enclave Avenir Right: Buick Enclave base

Read our full review on the standard Buick Enclave here.

Press Release

Debuting with the 2018 Buick Enclave, the new Avenir sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity.

Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers.

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

2017 Buick Enclave Avenir High Resolution Exterior
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Enclave Avenir highlights

Avenir model comes standard with extensive active safety, connectivity and luxury features for a simple and convenient buying experience.
It has an all-new body structure for safety, strength and mass efficiency, plus 17 radar, camera and ultrasonic sensors when fully equipped.
It accommodates seven passengers comfortably and offers more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60.
Standard hands-free power-programmable liftgate with a Buick tri-shield logo illuminates the ground below the hidden sensor and power-folding third row.
Avenir-exclusive 3-dimensional mesh grille, badging, pearl nickel 20-inch aluminum wheels and luxurious interior materials are standard.
Buick-first Rear Camera Mirror is standard on Avenir.
Buick-first Evonik Acrylite lighting technology provides a distinctive light signature.
Tow capacity of up to 5,000 pounds is more than enough to tow a typical 21-foot sport boat.
A standard 3.6L V-6 engine with stop/start technology, Buick-estimated 302 horsepower and 260 lb-ft of torque is paired with a nine-speed automatic transmission.
Standard five-link rear suspension and available continuously variable real-time damping (CDC) offer a refined, isolated ride.
Available intelligent AWD with active twin-clutch rear differential and Buick-first switchable AWD help improve control and efficiency.

2017 Buick Enclave Avenir High Resolution Exterior
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Avenir: Buick’s highest expression of exclusive style, inclusive luxury

All Avenir models will feature an exclusive 3-dimensional mesh grille paired with chrome wings inspired by Buick concept cars. Additional Enclave Avenir notable styling cues include 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors.

A wide array of advanced technologies and interior features emphasizing premium comfort and inclusive luxury comes standard in the Enclave Avenir, including heated and ventilated front seats; heated second-row seats; navigation; wireless charging; a dual moonroof; an 8-inch diagonal reconfigurable cluster display; a 360-degree surround vision camera system for easier parking; and a rear camera mirror that can function as a traditional mirror or as a camera, eliminating obstructions such as heads and headrests while expanding the rear field of vision by an estimated 300 percent.

Available adaptive cruise control and full speed Forward Automatic Braking offer customers even more safety feature options, and a premium suspension with continuously variable real-time damping (CDC) provides a smooth, comfortable ride, with enhanced body control and handling in Sport mode.

“This is a vehicle intended for Buick customers who demand the best and the latest our brand has to offer,” said Aldred.

2017 Buick Enclave Avenir High Resolution Exterior
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Elegant design and functionality define the all-new Buick Enclave

The Enclave’s new design architecture enables a balanced, athletic appearance. New proportions give it a sleeker look with aerodynamic benefits for efficiency. The roofline is lower, the windshield is sharper and the wheelbase is extended, giving the vehicle a more dramatic stance. Its sculpted body creates a windswept appearance. Its interior is inviting and harmonious.

Extensive use of LEDs is integrated into Buick’s first application of Evonik Acrylite technology and bi-functional LED projector headlamps and LED tail lamps. The technology’s compound curvature application creates a smooth, uniform and recognizable appearance that will make the Enclave stand out on the road. IntelliBeam headlamps also allow drivers to experience better road illumination and improved visibility without having to manually switch the high beams on and off.

A significantly enhanced suite of available advanced safety technologies is engineered to help drivers monitor their surroundings and feel confident when behind the wheel. Standard safety equipment on all 2018 Enclaves includes a rear vision camera, rear park assist and seven air bags, including a front center side airbag. Among the available crash-avoidance technologies are rear cross traffic alert, front pedestrian braking, lane keep assist with lane departure warning, safety alert seat and surround vision.

2017 Buick Enclave Avenir High Resolution Interior
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Having leveraged the first-generation Enclave as a benchmark for quietness, the 2018 Enclave cabin is engineered to further minimize unwanted interior noise through its honed exterior shapes, sealing and sound-deadening acoustics and strategic use of materials throughout. QuietTuning and active noise cancellation enhancements help to reduce, block and absorb noise, keeping it from entering the cabin. A 10-speaker Bose Premium sound system with new components, new tuning and a redesigned bass enclosure further enhances the sound experience.

Another lifestyle-enhancing feature in the Enclave interior is an air ionizer that eliminates odors and provides higher air quality. It works by producing negatively charged particles that attract air-borne contaminants and break down their structure, cleaning the cabin air. The ionizer can help address external and internal odors and reduce bacteria, viruses, dust, debris and pollen, while also helping improve driver alertness. It requires no maintenance or filter replacement.

Enclave’s interior has flexible cargo solutions for large and small items. The vehicle has 10 percent more cubic feet of overall interior space when including the hidden underfloor storage, and 23.6 cubic feet of cargo space behind the third row. Other space enhancements include a 10-inch-deep dry underfloor storage with 3.1 cubic feet of space.

Second- and third-row seating fold flat to create a wide, nearly-flat load floor. A power-folding third row makes reconfiguring more convenient, while second-row SmartSlide Seats provide easy access to the third row. On the passenger side, the SmartSlide seat provides pitch slide functionality to allow access even with an empty forward-facing child seat installed (using the LATCH system).

Additional standard equipment on every 2018 Enclave includes keyless entry and push-button start, a hands-free power-programmable liftgate with a Buick tri-shield logo illuminating the ground below the hidden sensor, tri-zone automatic climate control, universal home remote and more.

Every Enclave also comes equipped with an OnStar 4G LTE Wi-Fi hotspot (AT&T data plan purchase required after limited data trial period) and five years of the OnStar Basic Plan[1] at no additional cost. Among other benefits like an industry-leading myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers.

2017 Buick Enclave Avenir High Resolution Interior
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A frameless 8-inch diagonal infotainment system with Teen Driver, Rear Seat Reminder[2], and Apple CarPlay and Android Auto compatibility is standard. Every Enclave features Rear Seat Reminder2, an industry-first feature designed to remind drivers to check the back seat as they exit their vehicles under certain circumstances.

The Enclave will continue to be manufactured in Lansing, Michigan, and goes on sale in the fall of 2017. Pricing and other details will be announced later this year.

Buick is positioned to carry its momentum through 2017 and beyond. By the end of the decade, the brand will launch at least a dozen new or updated models globally, not including models from the Avenir luxury sub-brand. The 2018 Enclave is the seventh new Buick model introduced in less than two years.

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick

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