2020 Buick Encore GX - Driven
The Buick Encore GX is marketed as a small luxury SUV and it lives up to its name. It comes with a lot of features in the base trim and offers two engine options and drive layouts for you to choose from. The SUV looks decent on the outside, is as spacious as its rivals on the inside, and generates enough grunt to keep you happy pottering around in the city. For tasks like carrying your grocery and taking your kid to school, this urban commuter does its job well. But, expecting anything beyond it is a cardinal sin. With a fairly low starting price and heavy discounts on offer, will you choose this over the Audi Q3 and the BMW X1?
Buick Goes Star-Studded Route For Its Super Bowl LI Commercial
Say what you will about Buick’s place in the US luxury car market scene, but when it comes to spending for Super Bowl commercials, the
owned automaker has proven that it could spend with the best of them. The latest example of Buick’s free-wheeling Big Game spending comes in the form of its new commercial for Super Bowl LI.
The ad stars the Buick Cascada and Encore SUV, but it also taps Carolina Panthers quarterback Cam Newton in a co-starring role with super model Miranda Kerr appearing in a cameo role. The combination of star power may sound strange on the surface, but Newton and Kerr perfectly encapsulate the “celebrity-focused” advertising strategy Buck has employed in recent years. Remember Peyton Manning and Shaquille O’Neal’s Buick ads in the past?
The story behind this particular ad revolves around some parents who spot the two Buicks while watching their kids’ pee-wee football game. One dad then playfully says that if that car (the Cascada) was, in fact, a Buick, he’d be Cam Newton. Alas, in true Disney fashion, Newton magically appears under center, much to the shock of the children he’s now playing against.
Kerr’s appearance in the advertisement isn’t as prominent as Newton’s, but the “if that SUV (the Encore) is a Buick, then I’m Miranda Kerr” quip magically works again as the dad weirdly turns into one of the most beautiful super models in the world. Yes, it happened, so be warned.
All told, the family-friendly ad hits on a lot of levels. Kids and adults can both appreciate it, especially the latter of whom count themselves as either sports fans or, well, Miranda Kerr fans.
Continue after the jump to read the full story.
2017 Buick Encore
Buick is giving its smallest crossover a mid-cycle refresh only four years after its initial debut. The 2017 Buick Encore now sports a new face, an updated interior, and some new in-dash technology. The changes aren’t drastic, but should help keep the compact crossover in the spotlight for shoppers.
The Encore has been a big hit for General Motors, selling 67,500 examples in 2015. That’s up from 48,900 units in 2014 and 32,000 units in 2013. Buick says the Encore accounts for a third of its total vehicle sales, so the 2016 model year will likely be another record-breaking year, as well.
“The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing. “In a rapidly evolving segment, the Encore continues to lead with smart, purposeful updates and a new level of technology-infused elegance and refinement.
While it’s highly debatable if the Encore created the premium small crossover segment, the Encore offers consumers the high-riding feel of larger crossovers and SUVs without the bulky size. Still, the Encore offers room for five and with a decent amount of cargo room. Folding the rear seats down results in even more room.
Like its Chevrolet Trax counterpart, the Encore’s 1.4-liter turbocharged four-cylinder and available AWD offer the right amount of power for the 3,300-pound vehicle. These mechanicals aren’t changing for the 2017 refresh, but there’s plenty to talk about. Keep reading for the full run-down of Buick’s updates.
Continue reading to learn more about the 2017 Buick Encore.
Buick is a bit of an old-timer when it comes to brand perception, usually offering up models better suited to hitting up the local Bingo game than the club, but that hasn’t stopped it from attempting to reinvent itself with models like the Encore. First breaking cover at the 2012 Detroit Auto Show and going on sale for the 2013 model year, the Encore has seen a good deal of success, with sales increasing 29 percent for the first six months of 2015 to 30,549 units sold. Unfortunately, it’s Buick’s only really successful model, as the automaker’s overall sales fell 6 percent to 106,314 units sold, with every model in its catalog (besides the Encore) seeing a sales decline.
For that reason, it’s not a surprise to see the Encore back with this more “spirited,” high-end variant.
“Encore is a driving force behind Buick’s expansion and a catalyst for introducing a new generation of customers to the brand,” said Duncan Aldred, U.S. vice president of Buick, who added that the new Sport Touring broadened Buick’s customer’s base with more choices, as well as more performance, technology and efficiency.
Sounds good. But does it work?
Continue reading to learn more about the 2016 Buick Encore Sport Touring.
2013 was an exceptional year for Buick. GM’s mid-level luxury brand sold a little over one million vehicles, posting a 15-percent increase over the previous year and its best annual figures yet (the previous record goes back to 1984). It’s true that about 80 percent of deliveries reached the Chinese market — only 222,138 units were sold to North American customers — but Buick’s uptrend is a reality that even the most fiery naysayers can’t deny.
With only five nameplates on the table, the brand’s performance is even more impressive. The key ingredients to Buick’s successful recipe for 2013 were its crossovers, the Encore and the Enclave. The ever-growing compact SUV segment and China’s appetite for foreign luxury helped pave the way for both vehicles, but especially for the Encore.
The Opel Mokka-based crossover’s sales surpassed all prediction in its first full year on the market, with nearly 100,000 examples making their way into people’s driveways. Sure, it’s nowhere near the BMW X1’s 150,000+ figure, but the Encore is proof enough that Buick’s struggle has finally come to an end.
Having been shipped to showrooms beginning the first quarter of 2013, the subcompact SUV is as fresh as it gets. Naturally, Buick’s updates for 2014 aren’t abundant, but the Encore continues into a new year with a few new safety and convenience features.
Click past the jump to read more about the 2014-2016 Buick Encore.
After teasing the SUV for quite some time, Buick has finally dropped the cover off the all new Buick Encore - General Motors’ response to the Audi Q3 and the BMW X1. The Buick Encore will begin arriving at U.S. Buick dealerships in the first quarter of 2013.
The 2013 Buick Encore will offer contemporary styling, signature QuietTuning technology, and a host of features and amenities customers have come to expect from Buick. It will join the current Buick line-up with models like the Verano compact luxury sedan and the Regal GS sport sedan, both combined with the fuel-efficient eAssist "light electrification" technology.
The new 2013 Encore is powered by a new Ecotec 1.4L turbocharged four-cylinder engine that delivers a total of 140 HP and a peak torque of 148 lb.-ft. The engine is mated to a standard Hydra-Matic 6T40 six-speed automatic transmission.
UPDATE 01/19/2012: Buick has unveiled the first promotional video for the new Encore crossover. Enjoy!
UPDATE 04/06/2012: The 2013 Encore has also been presented at the New York Auto Show. Check the picture gallery to see a new set of live images.
Hit the jump for more details on the 2013 Buick Encore.