If you’re a Descendent of Edward Scissorhands, The Cadillac LYRIQ Is For You
Remember Edward Scissorhands from the namesake 1990 film? Well, Cadillac has introduced the character 30 years later to advertise its recently unveiled all-electric SUV, the Lyriq. It’s not Johnny Depp this time around; Timothée Chalamet has reprised the role of Depp and Winona Ryder’s son, Edgar, who has inherited his dad’s scissor hands and suffers from the same difficulty of doing the basic tasks around. A different scenario in a different generation, but everything in this one-minute long ad falls in place.
The Cadillac LYRIQ SUV - Luxury and Electric Mobility For Under $60,000?
The Cadillac Lyriq has been in the news for a lot of reasons. While it showcased an impressive amount of tech features, it has been trolled massively for its name. The much-anticipated EV was unveiled earlier this month and it looked fairly impressive. It is still far from production, and we aren’t sure if all the features showcased will be offered in the production models. Earlier, it was said that it will start under $75,000, but now Automotive News has quoted the President of Cadillac saying it will have a starting price below $60,000.
2023 Cadillac Lyriq EV – Futuristic Styling and Tech That Won’t Make It To Production
After some light teasing, Cadillac has finally revealed the Lyriq SUV, but in its current form, it’s just a show car, and the debut video was littered with reminders that not all the technology you see will make it to the production model. With that tidbit out of the way, Cadillac should be commended for showing up late to the EV party in style, most of which is thanks to that new Ultium long-range battery and a new modular electric platform that will pave the way for all of GM to build countless EVs.
Cadillac Needs to Nail the LYRIQ If It’s Going to be Even Remotely Successful
Outside of the Chevy Bolt, GM doesn’t really have any electric vehicles. The Bolt was a huge step forward with its 259 miles of range on a good day, but GM is definitely falling behind, and that’s why Cadillac is set to “spearhead GM’s shift to an all-electric future.” The LYRIQ that has been teased here is the first of many to come and will be powered by GM’s Ultimum batteries. It will also ride on the same next-gen battery-electric architecture that will underpin most Cadillac and Chevy EVs going forward. We’ll get our first full look at it on August 6th, but what exactly can we expect?