Cadillac unveiled the XTS Platinum Concept, a preview of future premium American elegance at the most appropriate place on the planet, the 2010 Detroit Auto Show. A while back we reported that the upscale arm of General Motors was preparing a new full size stretched wheelbase luxury sedan called XTS. The new concept is a big part of GM’s future plans and is a bold statement from a domestic automaker that they can confidently compete with the best luxury car builders from around the world; makes like BMW, Audi and Lexus. After all it does have Platinum in the name.

Drawing inspiration from the Cadillac Sixteen concept, the XTS concept’s exterior is highlighted by Cadillac’s Art and Science design language with features like vertical headlamps and taillights packed with LEDs and integrated light pipes that make for rich detail without being overbearing despite sitting on a set of 20 inch eleven spoke rims. Based on the Platinum concept’s dimensions, the XTS squeezes into the lineup between the current Cadillac STS and DTS, making it an excellent candidate to take on the A7 with its flowing fastback design and signature Cadillac chrome grill. The XTS concept is fitted luxurious leather wrapped interior full of warm tones and television sets that takes its inspiration from the intricate layering of an orchid’s petals and uses Organic Light Emitting Diode (O-LED) displays as a nod to the future as opposed to traditional gauges.

Cadillac made sure to incorporate a little green into their big black luxury concept, so aside from the glowing blue lams and long body body lines that give the car a dominating presence, the XTS also features a plug in hybrid propulsion system. Under the Platinum’s sheet metal lies a 3.6 Liter V6 gas burning power plant that makes a total of 350 HP and 295 lb-ft of torque combined with electric assistance in the form of a liquid cooled lithium ion pack, the same unit that will be found in the Chevy Volt.

Updated 13/01/10: Two new videos added. Check them out!

Press release after the jump.

Press release

 Cadillac unveiled the XTS Platinum Concept at the 2010 North American International Auto Show, suggesting a new paradigm for the luxury sedan of the future. The concept showcases Cadillac’s emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system.

The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car’s entertainment, navigation and information systems.

2010 Cadillac XTS Platinum Concept High Resolution Interior
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“The XTS Platinum concept is the next expression of Cadillac’s Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner,” said Bryan Nesbitt, Cadillac general manager. “We envisioned this concept as an automotive personal headquarters, using advanced technology to enable new levels of connectivity and luxury.”

3.6 liter V6 gasoline engine, 350 hp and 295 lb.-ft. of torque

The XTS Platinum Concept uses Cadillac’s 3.6L V-6 Direct Injection gas engine, paired with a plug-in hybrid system. The plug-in technology enables the battery to fully charge from a standard electrical outlet, enabling pure electric propulsion in many driving situations, especially urban commutes in which fuel efficiency may double that of a conventional hybrid.

Traditional luxury sedans were defined by elegant interiors and Cadillac’s XTS Platinum Concept propels that formula into the future. It delivers new approaches to luxury within a design that combines fine craftsmanship with customer-driven innovation. Like the current Platinum Edition products, such as Escalade Platinum and the STS and DTS Platinum sedans, the interior is based on hand cut-and-sewn materials. The XTS Platinum Concept injects more contemporary forms and themes into the interior design, including the use of Organic Light-Emitting Diode (O-LED) displays in place of traditional gauges and screens.

The concept previews a new integration philosophy guiding the development of future models with respect to in-car electronics. The intent is to progress Cadillac’s intuitive in-car electronics systems, typified by the deployable touch-screen navigation system that has been highly acclaimed in the brand’s CTS and SRX product lines. The XTS Platinum Concept previews this strategy via the minimization of traditional buttons and switches. Designers blended the display screens into a flowing instrument panel. They call it a “dead front” design, because the panels appear black until the car is turned on and the screens illuminate. The instrument panel itself reflects the XTS Platinum’s other focus – uncompromising luxury and attention to detail on the interior.

2010 Cadillac XTS Platinum Concept High Resolution Exterior
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“The Platinum distinction in Cadillac means the fullest extent of luxury and technology and we’ve tried to reach even further with this concept,” said Clay Dean, Cadillac design director. “Just as the technology pushes the boundaries of what a Cadillac can offer, so do the details that make the XTS Platinum Concept an uncompromising experience.”

The interior takes inspiration from nature, specifically the intricate layers of petals that combine to form an orchid. Cadillac designers translated that into a layered and detailed interior. Light cream is the cabin’s primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior’s roof. The console is made of a richly finished wood and houses lighting features.

Premium leather seats include a new style of automotive suede, with a laser-etched pattern. The patterned material adorns the center sections of the seats and accents the door trim. Thoughtfully detailed stitching is used throughout the interior, including the seats, instrument panel and door panels. Passengers in the spacious rear compartment of the XTS Platinum Concept also have access to the car’s connectivity feature, along with a range of infotainment choices.

“We never lost sight of the fact that a large luxury sedan needs to be spacious and accommodating,” said Dean. “Passengers will find generous headroom, legroom and knee space, along with the technology elements that make the drive more productive.”

2010 Cadillac XTS Platinum Concept High Resolution Interior
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A new proportion

The XTS Platinum Concept has a distinctive proportion that transcends the traditional aesthetic of luxury sedans and carries the brand’s Art and Science design in a more progressive manner. The unique proportion supports the “inside out” design priority, while creating a sleek profile that complements the car’s advanced technology elements and necessary aerodynamics.

“The XTS Platinum Concept design artfully conveys its focus on functionality through technology,” said Dean. “It is the antithesis of the conventional three-box sedan, suggesting the active evolution of Cadillac’s design language.”

A sweeping profile culminates in a short, high deck lid that meets the XTS Platinum Concept’s aerodynamic needs – including a rear spoiler mounted on the deck lid, incorporating the center high-mounted stop lamp. A high, sloping beltline gestures the vehicle forward, suggesting motion, while the fenders flare outward wrapping tightly around 20-inch wheels and tires. The wheel-to-body proportion was carefully tailored to visually communicate the car’s all-wheel-drive chassis.

Like the interior, the exterior elements are precisely tailored and elegantly detailed. Brushed billet aluminum trim is used selectively and the 20-inch, 11-spoke wheels feature a brushed aluminum face accented with bright inserts within the spokes. The wheels are wrapped with special Bridgestone tires that were created specifically for the XTS Platinum Concept.

2010 Cadillac XTS Platinum Concept High Resolution Interior
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Signature elements essential to Cadillac’s Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac’s Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns.

Purposeful and efficient performance

The XTS Platinum concept’s plug-in hybrid electric propulsion system (PHEV) builds on the experience Cadillac has gained with the Escalade Hybrid and Escalade Platinum Hybrid flagship models. The plug-in capability boosts the car’s electric-only driving capability, offering additional battery energy capacity and enabling it to recharge from a standard external electrical outlet. The key benefit of external plug-in recharging is that in many situations – such as overnight parking – the battery can fully recharge in roughly five hours while the car is not in use. The plug-in system operates at maximum efficiency when operating on power the battery has drawn from the electric grid. In some conditions, such as urban commutes, drivers can experience efficiency that doubles that of conventional hybrids.

At higher speeds or when conditions demand it, such as brisk acceleration, a combination of engine power and electric power or engine power only, propels the vehicle. The combination of the Direct Injection V-6 engine and the PHEV system featuring fully electric variable drive provides a spirited driving experience. The system provides an estimated 350 horsepower (260 kW) and 295 lb.-ft. of torque (400 Nm).

Magnetic Ride Control (MRC) enables the XTS Platinum Concept to deliver superior road-holding performance while maintaining luxury car composure in “regular” driving conditions. It uses shocks controlled by advanced magneto-rheological technology, rather than mechanical valves, to greatly accelerate response time and precision.

2010 Cadillac XTS Platinum Concept High Resolution Exterior
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MRC uses electronic sensors at all four wheels to literally “read the road” every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions.

An advanced, specially calibrated all-wheel-drive system ensures optimal traction in wet and slippery conditions, and helps deliver maximum traction while cornering. Four-wheel disc brakes, with four-channel ABS, StabiliTrak stability control and full-function traction control complete the drivetrain details.

“The XTS Platinum Concept was designed to deliver an engaging driving experience without compromising the functional features, space and comfort customers seek in a luxury car,” said Nesbitt. “It is a new vision of luxury that uses advanced technology to deliver functionality efficiently and rewardingly.”

Alina Moore
Alina Moore
Alina Joined the team in the early 2000s as one of the outlets very first experts, and she’s been with ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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  (427) posted on 01.2.2012

I’m very fascinated with the cozy and luxurious interior of this one. Moreover, I noticed that it looks so exclusive on its glossy body paint, which is truly cool on it.

  (858) posted on 12.21.2011

I’m so in love with the interior of this concept! It looks very classy and luxurious on that. It’s a great thing as well that it has lots of interesting technology which I bet could give an undoubtedly expensive market price on it.

  (453) posted on 08.17.2011

The interior features are really outstanding for me, I love the technologies! As for the exterior design, it is really had the looks of a classy and luxurious car despite of its simple design.

  (1022) posted on 01.19.2011

Its kinda pretty cool,amazing.I really like the simplicity and the interior design that totally great.Mr. President itself will absolutely like the image and the elegant style on it..

  (1022) posted on 01.19.2011

I agree,that most of the car only focus on the exterior design or the image itself.Mostly,they are only focus on how the car looks attractive but maybe it more great when it gives the priority to revised some equipments for security features of the car.

  (503) posted on 11.10.2010

GM also needs to kill either the Solstice or the Sun (I say the Sun since it sells
less), and hand that excellent platform over to Cadillac to create a baby XLR.

  (676) posted on 11.3.2010

I see a bit of squashed Avalon in the roofline, but that’s about it. Overall this is pretty decent for a large Cadillac. Bring in an AWD 6cyl for $40-$45k and they may be able to reclaim some former owners who have moved on to Lexus, Toyota etc.

  (506) posted on 09.29.2010

I like to read car magazines, and whenever they do side by side car comparisons GM vehicles usually are the heaviest of the bunch. That is why GM cars get poor fuel economy, it’s not that the engines are inefficient, it’s that the vehicle in self is overweight.

  (1211) posted on 09.21.2010

Considering an E-class will be available with a 4 banger, I think the 6 in this is acceptable.

  (743) posted on 08.18.2010

A lot of improvements. Hopefully it won’t fail.

  (806) posted on 08.10.2010

This car doesn’t even make sense. It’s not quite the S Class/LS460, and it’s not quite the E350/GS350. It’s a Cadillac Acura RL, basically.

  (313) posted on 07.29.2010

That’s a good news Cadillac is now working on the speed performance of their car.

  (515) posted on 02.28.2010

A bachelors car I say or car for the aristocrat. Very luxurious too. One of the most special car I’ve seen.

  (477) posted on 02.24.2010

A bachelors car I say or car for the aristocrat. Very luxurious too. One of the most special car I’ve seen.

  (937) posted on 02.17.2010

this luxury car becomes faster and faster and more luxurious everytime Cadillac have a new model of XTS.

  (778) posted on 01.20.2010

The car really seems elegant on the interiors. But I think it would look more glamorous its black color appeared shinier.

  (344) posted on 01.14.2010

I think I saw this article on your previous article but maybe it’s okay if you redirect the readers to that article and use this as a review for this 2010 concept of the Cadillac XTS Platinum. As I know about the comment I’ve shouted on this car was I’m impressed on this car by the way it looks some sort of that.

  (428) posted on 01.13.2010

For all the concept of Cadillac, this one is my favorite especially the headlights that it really powerful. Also I’m so amazed on the interiors of this car that the light matte is good to the eyes and also the seats and even the steering wheel, I can live with this XTS Platinum alone.

  (1332) posted on 01.13.2010

Cool interior specially it’s dash is loaded with the latest technology the company car has to offer, this is a good presidential car, i really love the Odometers and the steering wheel.

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