If Cadillac Can’t Sell EVs, the Brand Will Get the Same Treatment as Pontiac and Saturn
General Motors’ decision to identify Cadillac as the lead brand towards its plans for electrification comes with a lot of weight and expectations. It could also be the key to Cadillac’s survival as an auto brand. GM’s newly appointed president, Mark Reuss, acknowledged as much in a conversation with Reuters. According to Reuss, electrification is the only place the General can take the brand if there’s any chance for Caddy to survive. It’s a delicate place to be in, but the changing winds in the auto industry have left General Motors with few options on the table for its once proud luxury marquee. If Cadillac doesn’t thrive as an EV brand, it could very well end up with the same fate as Pontiac and Saturn, two GM-owned auto brands that are no longer with us today.
There’s no denying that GM has been floating through turbulent waters lately, missing the mark just a bit at every turn. It wasn’t that long ago that the Chevy Silverado failed miserably at a Red Wings Game and the brand has been a little slow to keep up with its main competitors. More recently, the brand killed off its prized plug-in hybrid, the Chevy Volt, but it does have huge plans to introduce as many as 20 new electric models by 2021. That’s a lot of EVs in just a couple years’ time. So, what is the brand going to do? A Reuters report pins the once-famed luxury brand, Cadillac, as GM’s new leader in its EV onslaught that has yet to get off the ground.
This begs the question: As a “luxury” brand (and believe me, I use that term lightly these days) that has been affiliated more with the senior population than 20- and 30-somethings, can it rebrand itself as an electric manufacturer that’s geared toward the younger population without losing the luxury aura that the brand is supposed to have?
2020 Cadillac XT6
Introduced in early 2019, the Cadillac XT6 is the company’s first three-row SUV besides the massive Escalade. It bridges the gap between the latter and the compact XT5 and it rounds off Cadillac’s four-SUV lineup for the 2020 model year. It’s built on the same platform as the Chevrolet Traverse, so it’s pretty much a rebodied, fancier version of the GMC Acadia Denali.
The XT6 arrives to compete in a crowded SUV segment that already includes high sellers like the BMW X5, Audi Q7, and Mercedes-Benz GLE-Class. The Caddy also goes against the new Lincoln Aviator, the popular Acura MDX, and segment leader Lexus RX. How does it compare to some of its most important rivals? Let’s find out in the review below.
The 2020 Cadillac XT6 Is What Caddy Needs, But Is It Too Late?
Big, luxurious SUVs and crossovers are as popular as ever these days, and the latest Cadillac XT6 looks like a solid fit for customer demands. However, there are still lingering questions that have us wondering if Cadillac is struggling to keep up with the times.
Cadillac Proves Performance Sedans Aren’t Dead as the 2019 CT6-V Sells Out in a Few Hours
Sedans may not be as hot as they once were, but don’t tell that to the Cadillac CT6-V. The high-performance variant of the upscale CT6 sedan sold out within hours of opening the books for preorders, proving that, at least in some cases, the demise of sedans isn’t as bad as we think it is. Cadillac opened preorders for the CT6-V on the morning of January 14. By 2:30 P.M., all 275 units that were earmarked for the U.S. market were scooped up, leaving those who didn’t act quickly enough empty-handed. The Cadillac CT6-V is expected to arrive sometime in the middle of the year at a price that starts at $89,785. Not that it matters because if you didn’t get one, it’s highly unlikely that Cadillac is going to launch a second wave of models anytime soon.
Why the 2020 Ford Explorer Stole the Show from the 2020 Cadillac XT6
Cadillac showed off its new XT6, three-row crossover at the 2019 Detroit auto show, but its debut took place at a private event prior to the kickoff of the Detroit Auto Show. As such, the other SUV debut (the 2020 Ford Explorer) received a lot more attention at the show. Is the Ford Explorer cooler and more desirable than the Cadillac XT6?
Is Cadillac’s Surprise EV Concept a Preview of the Next-Gen Cadillac Escalade?
A few days after identifying Cadillac as the brand that will spearhead its EV initiative, General Motors doubled down on that announcement by revealing a sketch design of an EV crossover concept that could point to its plans for Cadillac in the not-so-distant future. The design was unveiled at the Cadillac XT6’s launch party ahead of the 2019 North American International Auto Show. The General didn’t dive into the details behind its first electric vehicle, opting only to say that it will use an all-new skateboard electric platform and will come in either two-wheel drive or all-wheel drive. It’s also going to be a crossover, adding weight to the company’s renewed focus on crossovers and SUVs to drive the brand moving forward. That said, is it possible that this electric concept is actually a preview of the next-generation Cadillac Escalade?
The Cadillac XT6 is a Ground-Rule Double That Should’ve Been a Home Run
Cadillac filled a big void in its SUV lineup at the 2019 North American International Auto Show, unveiling the three-row XT6 to occupy the space between the mid-size, two-row XT5 and the company’s granddaddy SUV, the irrepressible Escalade. The addition of the XT6 gives Cadillac four crossovers and SUVs to choose from, establishing a clear hierarchy for consumers. The XT6, for all intents and purposes, is Cadillac’s luxury-SUV-that-isn’t-the-Escalade. It’s big, looks good, and offers the kind of three-row space families fawn over when they’re looking for a spacious ride. Cadillac’s price for the XT6 remains an open question, but by virtue of the XT6 sitting between the XT5 and the Escalade, expect Caddy’s new big rig to start somewhere in the vicinity of $50,000.
Cadillac Has Cooked Up Something Big for the 2020 Cadillac XT6
The 2019 Detroit Auto Show is just around the corner, and Cadillac is building hype with a new teaser of its upcoming 2020 XT6 SUV posted to social media. The image shows the new full-size SUV’s front fascia and styling and helps to clear the deck for the XT6’s arrival in Motor City next week.
2021 Cadillac XLR Successor
The Cadillac XLR was a high-performance, luxury roadster built from 2004 to 2009 on the same platform as the Chevrolet Corvette C6. The nameplate could return when GM introduces the mid-engined, C8-generation Corvette.
Although there’s no official confirmation from Cadillac, leaked photos of a key fob suggest that the luxury brand will soon unveil a mid-engined sports car with a retractable roof. More specifically, the drawings on the fob look like the upcoming mid-engined Corvette, but also show a convertible roof. The C8-generation Corvette will break cover in 2019, so the Cadillac might follow sometime in 2020, for the 2021 model year. That’s a long wait, so here’s a rendering of the luxury roadster and everything we already know about it.
2004 - 2009 Cadillac XLR
Introduced in 2003 for the 2004 model year, the XLR was a two-door luxury roadster. A spiritual successor to the Cadillac Allante (1986-1993), the XLR was based on the C6-generation Chevrolet Corvette. Discontinued in 2009 due to low demand, the XLR is Cadillac’s last roadster as of 2019.
Essentially a luxury alternative to the Corvette C6, the XLR had many premium features over its Chevy-badged counterpart. Some of them were optional on the Corvette, but most of them weren’t even available. The XLR also had a design of its own, borrowing many cues from the CTS and STS models of the mid-2000s. Cadillac also produced a higher performance XLR-V version and launched an update for 2009, the vehicle’s final model year on the market.
GM Will Debut Something at the 2019 Detroit Auto Show, but It’s Not the 2020 C8 Chevy Corvette
The 2019 Detroit Auto Show is very nearly here, and we’ve been getting a steady stream of updates on some of the latest and greatest slated to show. Near the top of the list is the new Cadillac XT6, which looks to bolster Cadillac’s lineup with a more profitable crossover replacement for its current line of sedans. And although that’s exactly what Caddy needs to bolster sales, we were hoping to instead catch a glimpse of the new mid-engined C8 Corvette.
Cadillac Introduces the Not-So-Sporty Cadillac Escalade Sport Edition
Anxious to finally see a V-Sport version of the Cadillac Escalade in showrooms? Well, you’ll have to wait a while longer as Cadillac isn’t planning on one until the next-gen SUV arrives. However, the luxury brand just debuted the Cadillac Sport at the 2018 Los Angeles Auto Show. Sadly though, it’s not as sporty as the badge suggests.
Book by Cadillac Becomes Un-Bookable
Cadillac was one of the first companies to offer a subscription service. But it looks like General Motors is not interested in the idea anymore, and is planning to wind up the service by the end of this year. According to the Wall Street Journal, the automaker will shut down the service from December 1 this year.
Is this Proof that Cadillac Is Making a Mid-Engined Sports Car?
It’s no longer a mystery that GM is working on a mid-engined Chevrolet Corvette. The sports car has been spotted testing numerous times, we’ve seen sketches of the interior, plans of the engine, and even leaked pricing information. But General Motors may be hiding a vehicle based on the upcoming C8-generation Corvette: a mid-engined Cadillac.