Dodge Preps For Xmas With Challenger SRT Hellcat Redeye Sleigh
With Christmas around the corner, the Dodge Challenger SRT Hellcat Redeye is the latest car to get a sleigh makeover. Introduced as part of Dodge’s “Big Finish” campaign, the Challenger SRT Hellcat Redeye Sleigh stars in a new commercial called “Upgrade” alongside retired WWE wrestler Bill Goldberg, who happens to play a pretty jacked-up Santa Claus. With muscles coming out of his ears, Santa decides to keep with the profile this holiday season by commissioning his elves to make improvements to his current sleigh. The result, as you can see, is a sleigh that’s going to make a lot of pony car enthusiasts wish they had the means to do the same thing.
Ford Subtly Calls Out The Chevy Silverado and Ram 1500 in Latest F-150 Ad
The Ford F-150 has been the undisputed king in the full-size pickup segment, and the Blue Oval isn’t getting tired of reminding everyone where the line behind the F-150 starts. Ford’s latest chest-puffing piece comes in the form of a 30-second commercial that reinforces the F-150’s leadership in the full-size pickup segment. Without specifically mentioning its rivals, Ford is throwing a bucket of reality to the rest of the market, letting everyone know that no matter what they do, they’re not going to beat the segment’s resident big dog.
Chuck Norris is Tough and So is the New Toyota Tacoma Pickup, Apparently
We all have our favorite Chuck Norris jokes, but apparently, we all forgot about the power of his autograph. That’s right; it’s been scientifically proven that Chuck Norris’ signature can turn random objects into all-conquering superheroes. Take a look at what happens to the Toyota Tacoma once it got bestowed with Chuck’s perfectly legible John Hancock.
The UK Bans BMW Ad For Depicting Dangerous Driving
When you consider the constant bombardment of advertising that we all must endure on a daily basis, it comes as no surprise that grabbing the attention of consumers is no easy feat. Bimmer thought it had the right recipe with this ad aimed at the U.K. market, but apparently, it violates the sensibilities of regulators by depicting “dangerous” and “irresponsible driving.”
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Lincoln Partners with Serena Williams in 2018 Navigator’s New Ad Campaign
Lincoln is partnering with tennis ledged Serena Williams in its newest ad campaign that kicked off February 15. Williams will act as a brand ambassador on social media as she drives her 2018 Navigator to tournaments and while chauffeuring her family around town.
But this isn’t her first time in a Navigator. In fact, her first car was a first-generation Lincoln Navigator she purchased during her successful early years and named it “Ginger.” The SUV lasted her eight years’ worth of tennis practices and matches before she gifted it to her niece. “I’ve always had a connection to the Navigator,” she said. “When the opportunity came to work with the Lincoln Navigator today, I was really excited because it brought me back to all of those moments I had in my first vehicle. For me, partnering with a brand like Navigator comes from a genuine place.”
Continue reading for more on Serena Williams and the 2018 Navigator.
Valentine’s Day Special: 5 Romantic Vintage Car Ads
Originating a Western Christian feast day honoring early saints named Valentinus, Valentine’s Day has grown into significant cultural, religious, and commercial celebration of romance. Initially popular in England and English-speaking countries in the 19th century, it spread to other countries around the world in the second half of the 20th century. Although not a public holiday, it’s become so important that many companies and retailers are spending a lot of money on advertising ahead of February 14th. Automakers have also joined this trend, and nearly every important manufacturer launches a romantic video around this date.
But the romance theme has been used for car advertising since the early days of the automobile. Although not necessarily related to Valentine’s Day, it’s a theme that goes back to the early 1900, and it has been used quite extensively in the 1960s and 1970s, especially in the United States. Modern commercials are pretty cool too, but for this year’s Valentine’s Day, I’m looking back over a handful of vintage, printed ads just to see how carmakers were approaching this theme back in the day.
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Butthurt Alert: Ram Superbowl Commercial Sparks Outrage
As expected, Super Bowl LII had its fair share of commercials. There were some good ones, and there were some bad ones. None of them, though, were as controversial as the Ram commercial that used a portion of Martin Luther King Jr’s speech. To say that it wasn’t well-received would be an understatement. It was panned, criticized, and obliterated for using the speech as a means to sell Ram trucks, a clear misinterpretation of the actual message of King’s speech. But given what we’ve come to know since, was it really a case of insensitivity on Ram’s part or was it all a big misunderstanding of the ad’s real purpose?
Hyundai Brings a Tear to our Eyes with Super Bowl LII Commercial
Apparently, Hyundai still knows how to choke us up with its Super Bowl commercials. As much as the ad featuring the Hyundai Kona did that for all the wrong reasons, the Korean automaker’s other Super Bow commercials legitimate brought a tear to our eyes, and it’s not an ad for any one of the company’s models. Instead, Hyundai took an entirely different approach by reminding all of us that a part of the proceeds from every Hyundai that has been sold in the last 20 years went to Hyundai Hope on Wheels, a non-profit organization the Korean automaker started in 1998 to support life-saving pediatric cancer research.
Ram 1500 Super Bowl LII Ad Takes Subtle Shot at Minnesota Vikings
There’s something to be said for a commercial that nails it with the subtlest of hints. I’ll submit this ad for the new 2019 Ram 1500 pickup as a perfect example of that. The theme of the ad centers around a group of Icelandic Vikings who make the trip to Minnesota from Iceland to watch Super Bowl LII, presumably because they thought the Minnesota Vikings were actually playing in it. From there, hilarity — and a fitting closing tagline — ensues.
Toyota Drops Two ads for Super Bowl LII Prior To The Big Game
Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”
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Keanu Reeves Rides His Arch Motorcycles KRGT-1 in Squarspace’s Superbowl LII Ad
Keanu Reeves will be in the house for Super Bowl LII. Ok, so he’s not going to be in somebody’s house, but he will be on our TVs because he’s the star of Squarespace’s Super Bowl LII commercial. In the ad, Reeves is riding an Arch KRGT-1 motorcycle, and he’s talking himself. His imagination — or is it conscience? — talks back to him in an aspirational tone, convincing him that he can do anything he wants if he sets his mind to it, including making a motorcycle and creating a website for it.
It’s not the only Reeves spot that’s going to air at the Super Bowl LII. Another ad shows him surfing the same KRGT-1 bike while sing-speaking along to Will Powers’ affirmation-heavy song “Adventures in Success.”
The two ads aren’t exactly the best Super Bowl LII ads we’ve seen so far, but they do a good job promoting both Reeves’ Arch motorcycle brand — he founded it with his friend, Gard Hollinger — and Squarespace’s own “create-a-website” service. The two parties decided to create a Super Bowl LII after Reeves used Squarespace to create the website for Arch Motorcycle. Since then, the relationship between the two companies have grown.
“There’s something about Squarespace that’s really accessible yet sophisticated,” Reeves said in a statement. “The design and functionality share a similar ethos to Arch Motorcycle. When I was approached to make this commercial, we were already using the platform, which makes it a really organic fit.”
Organic fits notwithstanding, here’s to hoping that Reeves’ commercial stands out against a crowded pack of ads from the auto industry. We’ve already seen a handful of them, including those coming from Toyota, Lexus, Kia, and Hyundai.
Steven Tyler Takes A Stinger Back In Time In Kia’s Super Bowl LII Commercial
We’re just a few days away from the Big Game, and the commercials are coming at us fast and furious. Earlier this week, we got a preview of Kia’s spot with a 30-second clip that showed a pair of Stingers lined up on an old, abandoned race track. Leaning up against one of the high-powered four-doors was Formula One and Indy 500 champ Emerson Fittipaldi, while inside the cabin of the other was a mystery celebrity sporting a big silver ring and two-tone nail polish. We speculated that the finger belonged to none other than Aerosmith frontman Steven Tyler, which turned out to be spot on.
In this new one-minute, 14-second update, Tyler slams the Stinger into reverse and performs a big smokey burnout. He continues to accelerate, lapping the abandoned race track faster and faster, until suddenly, he’s transported back the ’70s, complete with screaming bell-bottomed fans and a rejuvenated Tyler. It’s the classic Superman spin-back-in-time trick, and certainly speaks to the Stinger’s impressive power potential.
Look for the full 60-second ad spot to air in the third quarter of Super Bowl 52. Check out this latest update below.
As a reminder, the Kia Stinger GT is equipped with a twin-turbo 3.3-liter V-6 engine producing upwards of 365 horsepower. 60 mph arrives in 4.5 seconds.
Hyundai Kona to Get the Superbowl LII Commercial Spotlight
The all-new Hyundai Kona is getting premium placement at Super Bowl LII with a commercial of its own, or at least that’s what it seems like on the outside. The 60-second commercial features the Korean automaker’s punchy new crossover, but it’s not actually the star of the ad.
Instead, we get to see a children’s soccer game that devolves into a red card fest, all because the referee wants to catch the game between the New England Patriots and the Philadelphia Eagles. The unsuspecting parents (and coaches) eventually buy in on the referee’s charade, and when no one’s left to play the game, everybody scampers back to their homes to catch the game.
Apart from a few shots at the start and end of the commercial, the Kona is hardly visible in the entire ad. It’s not exactly the best way to spend millions of dollars on a 60-second commercial, but fortunately, the voice-over’s tagline in the end — “it’s designed to save the day” — helps tie the concept of the commercial together.
If you were underwhelmed by this commercial like I was, there’s a silver lining coming from Hyundai itself. In a similar move to what Snickers did last year, the Korean automaker is also filming a live Super Bowl spot that will showcase the company’s philanthropic efforts with the Hyundai Hope On Wheels childhood cancer fund.
Other automakers like Kia and Lexus have also tipped their hats with their respective Super Bowl ads. Hyundai’s sister company will focus on a spot featuring Emerson Fittipaldi and a pair of Kia Stingers while Lexus’ whole Super Bowl ad strategy will revolve around its partnership with Marvel Studios and the latter’s upcoming movie, Black Panther.