Kia Gets Deep and Serious with its Super Bowl LIV Campaign
Kia is always an active participant during the Super Bowl, and this year is no different. The Korean automaker has launched a 30-second teaser of its new commercial earmarked for Super Bowl LIV on February 2, 2020. Just like its previous Super Bowl commercials, Kia is taking a serious approach with this year’s ad, establishing a theme of “overcoming adversity to achieve the impossible dream.” The all-new Kia Stelvos is the star of the commercial, though the 30-second teaser made no mention of the new crossover. All shall be revealed, though, when the 60-second commercial airs sometime in the third quarter of the title game between the Kansas City Chiefs and the San Francisco 49ers.
Santa and Mercedes – It Seems to be a Theme, But Is This Really How Rudolph Got His Red Nose?
So, apparently, the fat man is rolling around this year with a fleet of Mercedes sedans and, wouldn’t you know it, he just happens to come across a heard of reindeer in the middle of nowhere. I suppose that’s only natural, and it should be expected. What’s more interesting, though, is how the reindeer are naturally drawn to Santa and his fleet of Mercedes sedans. While most deer would either stand in place and stare blindly at the light or take off running for their lives, these reindeer do something different.
Instead, they are interested in what’s going on – and probably wondering why the hell there’s a bunch of Mercedes sedans in the middle of nowhere, honestly. One, which is apparently, Rudolph decides to inspect the lead sedan and, wouldn’t you know it, Santa uses his magic to transfer the glow from behind the Mercedes emblem to the reindeer’s nose. He turned the glow red while he’s at it.
This short commercial is a fun watch, and it’s sure to get you into the spirit, so click play below and enjoy it for yourself.
Santa’s Little Secret – He Drives a BMW X6 M
Back in 2017, BMW put together a fun little Christmas video that shows Santa driving a BMW X6 M down a rather snow road. We finally know what Santa has been driving for the past few years when he’s not flying and, to top it off, he rocks out a tiny Christmas tree on the dash instead of a random bobble head. Honestly, I expected a bunch of reindeer bobble heads or maybe one of Mrs. Claus – now that would be funny. But, nope, when it comes to work, Santa’s about work. He leaves his personal life at home.
For what it’s worth, the BMW X6 M50i is quite the performer and it does make sense as a good present hauler, even if the X6 M isn’t available in the States right now. The 4.4-liter under the hood is good for 523 horsepower and 553 pound-feet of torque, so Santa is able to move his presents at the speed of 4.1 seconds to 60 mph and a top speed of 130 mph. Of course, Santa has magical powers, so we’re pretty sure his BMW X6 M is much faster. On that note, we also hope BMW didn’t make him pay a minimum of $85,650 to get into one. Either way, go ahead and check out the short video below. It’s good for a fun watch.
Lamborghini’s True Christmas Story for 2019 is a Real TearJerker
Back in October 2019, we brought you a story about a father and son that loved the Lamborghini brand and the Aventador so much that they decided to build their own. Long story short, the two worked tirelessly, 3D printing parts, and a little bit of help from a GM-sourced LS1 V-8 engine. Make no mistake, it’s not a Lamborghini Aventador at heart, but for something built in the home garage, it’s a pretty damn good replica.
Well, that was the last we heard about the 3D-printed Aventador replica, but thanks to our reporting (and the reporting of other outlets like ours,) Lambo got word of this replica and decided to do something about it. Fortunately, the brass at Lambo have a heart and gave this father and son duo a Christmas gift they never expected, and the fulfillment of a life-long dream neither thought they would ever see.
One day, the duo walked out to the garage to get to work, only to find that their 3D printed car had been replaced by a real, true-to-life Lamborghini Aventador S. To the best of our knowledge, the father and son don’t get to keep the car, but Lamborghini sure did let them drive it for a few days and that, my friends, is what separates Lamborghini from other exotic car brands like Ferrari. That said, go ahead a click play on the video to see what real-life satisfaction really looks like.! Merry Christmas!
BMW’s New Holiday Commercial Shows Off Technology with Christmas Spirit
The holiday-themed videos that car companies generally come up with are funny and hilarious; something that is not very deep and spreads only joy and happiness. But then there are some videos like this one from BMW; emotional, touching and heart-warming. The German also modestly shows how technology is changing the lives of people.
Throwback: Crossfit Santa Gets a New Ride This Christmas
Christmas is just round the corner and we can see a lot of holiday-themed commercials on television and over the internet. In fact, even automakers get creative during this season and some of them stand out. This particular video by Audi is here to put people into a festive mood by featuring a crowd-pulling celeb – Santa Claus.
Throwback: BMW’s Holiday Video Features Rarely Seen M3 E30 Pickup
With Christmas literally being a few days away, automakers have started rolling out their holiday greetings for the masses. BMW’s M Division is the latest to do so with a holiday-themed ad that features a vehicle that was never sold to the public. We’ve seen it a handful of times over the years, but this is probably the first time Bimmer is using the pickup version of the BMW M3 E30 for any of its promotional videos. Consider it a treat then that BMW is doing it for the holidays. Merry Christmas, indeed!
BMW Wants You To Use Your Autonomous Car For Hanky-Panky
Let’s be honest here for a minute. When you first heard about autonomous technology and realized that a car can drive itself, the thought of having car sex would have crossed your mind. I’m not judging you for it; movies have shown us that amorous activities in the car are viable and feasible. The Wolf of Wall Street’s opening scene, anyone?
Anyway, before you get distracted and drift away from this page, let’s talk about what BMW did. It released a short commercial for the iNEXT that promotes in-car sex. Well, now we know what the ‘Vision’ stands for in ‘BMW Vision iNEXT’! *wink wink*
BMW Wants You Yo “Make Every Day Legendary” in 2020 BMW X7 SUV
BMW has very recently launched its first ever X7 SUV, a seven-seater that occupies the top position in the manufacturer’s high rider lineup. With a starting price in the U.S. of $73,900, it is $13,200 more expensive than the smaller X5, so it needs a good story to help get sales moving. In this case, it needs one that turns everyday obstacles and situations into fantastically exaggerated mythical encounters.
Toyota’s Pinball-Themed Ad for the Supra is A Nice Symmetry to How the Sports Car Has Been Received
The all-new Toyota Supra took center stage at Super Bowl LIII as the star of its own commercial. The 60-second ad, titled “Wizard,” features the Supra driving around what Toyota describes as a life-sized pinball machine as The Who’s “Pinball Wizard” blares in the background. Unlike the snoozefest that was the Super Bowl, the ad presented the Supra in a new and exciting light. The car can flat-out move, which is fitting considering that it probably dodged more obstacles than the New England Patriots and Los Angeles Rams players did in the first half of the game. More than that, the commercial also provided a nice symmetry on the mixed public reaction towards the new Supra. If for nothing else, Toyota’s returning sports car proves that it can dodge criticism as deftly as Julian Edelman dodges the Rams defenders.
The Best and Worst Car Commercials From Super Bowl LIII
Super Bowl LIII has come and gone, and with it came a smattering of car commercials from some of the biggest automakers in the world. Let’s get it out of the way off the bat. This was a weird year for car commercials in the Super Bowl in part because most of the commercials actually didn’t air during the game. Sure, there were a handful of ads from Toyota, Kia, Audi, Hyundai, and Mercedes-Benz, but most of the ads actually ended up on YouTube instead of our TVs. Perhaps it was a way for automakers to save $5 million or so on these TV ads, but if you really want check out all the commercials that these car companies made for the big game, YouTube was the place to be. As for the commercials that actually made the air, well, let’s just say that this wasn’t a particularly impressive year for these ads. There were high spots, but we’re not going remember any of them the way we remember Volkswagen’s Little Darth Vader ad or Chrysler’s tribute to Detroit, featuring Eminem. Those are iconic commercials that are still talked about to this day. As far as this year’s ads go? Let’s hope we can remember one of them in a month’s time.
Audi’s Cashew Commercial for the 2019 Super Bowl Gives Us a Look at the E-Tron GT
Super Bowl LIII is kicking off this weekend, and with it a long list of fresh commercials. Audi’s getting in on the action with a commercial it’s calling “Cashew,” featuring the German automaker’s latest and greatest all-electric concept car.
Updated 03/01/2019: The original post erroneously identified the "chest thurst" first-aid technique performed during the ad as a "Heimlich maneuver." The reference has been deleted.
Hyundai’s Super Bowl LIII Commercial “The Elevator” Features Jason Bateman
Hyundai is using its Super Bowl LIII commercial to promote its Shopper Assurance program for buyers, and it even tagged actor, director, and comedian, Jason Bateman, along for the ride. Given Bateman’s presence, the commercial is light with its tone with splashes of humor sprinkled in to get the audience’s attention. In the end, Hyundai isn’t promoting a specific model in its ad, though it did include a cameo from the Hyundai Palisade, the company’s all-new big boy SUV. The commercial is all about promoting Hyundai’s Shopper Assurance and, while it didn’t exactly drive home the point of what the program is all about, the ad succeeded in showcasing that it’s available for customers who need it. The 60-second spot will run at some point in the first quarter of the Super Bowl.
Dodge, Jeep and Ram Are Rolling Out Muscle-Flexing Commercials for Super Bowl LIII
Fiat Chrysler Automobiles is going to be well-represented at Super Bowl LIII with three commercials from its three major brands: Dodge, Jeep, and RAM. The commercials, which range from 45 seconds to 90 seconds, are all promoting tasty machinery, including two all-new models from Jeep and RAM, specifically the Gladiator pickup and the RAM Heavy Duty pickup, respectively. The Dodge commercial, on the other hand, is promoting its SRT lineup, headlined by the Challenger SRT. The Dodge Charger SRT and the Dodge Durango SRT also feature prominently in the commercial in the 45-second spot.
Toyota’s 2019 Super Bowl Commercial Features Antoinette “Toni” Harris
Toyota is no stranger to dropping a truckload of marketing dollars to gain visibility at the Super Bowl. This year is no different as the automaker puts the spotlight on its new Toyota RAV4 Hybrid (RAV4 HV) with the help of female football player Antoinette “Toni” Harris. As if the world isn’t getting any football with the Super Bowl already, Harris’ involvement in Toyota’s RAV4 HV commercial could shine the spotlight on both the SUV and her remarkable journey to become the first woman to receive a college football scholarship offer for a non-kicking position. The 60-second commercial will run at the end of the second quarter of Super Bowl LIII, just before the halftime show.
Chevy Claims to be More Reliable Than Honda, Toyota, Ford; Regrets it Almost Immediately
GM launched a new Chevrolet commercial last week, and the video claims that the brand is more reliable than Ford, Honda, and Toyota. The ad has stopped airing after only a few days due to complaints from the competition, which challenged Chevy’s claims. And, rightfully so. Chevy has since removed the advertisement from the internet and television but claims that it was to focus on the new Silverado and not as a response to the video in question.
Audi Wants to Electrify You With Its Super Bowl LIII Commercial
For the 10th time in the history of Super Bowl commercials, Audi is joining in on the fun with a 60-second commercial that will air during the second quarter of Super Bowl LIII. The game, which is scheduled for February 3, 2019, is typically defined for the commercials that run during the game as much as the game itself. This year, Audi’s message revolves around electrification, specifically the arrivals of a number of electrified e-Tron models, including the e-Tron SUV and the e-Tron Sportback. A handful of Audi’s electric concepts — the e-Tron GT Concept and the Elaine Concept — are also expected to feature in the 60-second spot.
You can still buy eight brand-new Lexus LFAs in the U.S.
Built in only 500 units and discontinued in late 2012, the Lexus LFA is often considered a collector’s item and one of the rarest Japanese supercars around. However, despite the fact that production ended six years ago, you can still buy a brand-new LFA in the United States.
This Audi Christmas Ad Is The Best Thing You’ll Watch This Holiday Season
Christmas is almost here, and automakers are rolling out holiday-themed commercials for the public. Although the main motive is to market the brand and the cars (obviously!), there are a few commercials which we remember for much longer. One such commercial, which is one of my all-time favorites, is this one by Audi for Christmas 2017 that features the RS3 and the RS7.
Santa goes through a makeover this Christmas thanks to Audi: Video
Can New Mercedes-Benz Commercial With Santa Make You Lease An SUV Or A Sedan?
I love nice and fun commercials. Especially from car companies, because well, I am a car guy. I will never forget the one about the BMW M5 E39 for example. YouTube it, it is worth it. While I still find the ones prepared for the NFL Superbowl superior to all others, let’s face it, we are greeted with ever nicer commercials for the most important days of the year - Black Friday, Christmas/New Year sales and that. Believe it, Thanksgiving is important, but I question is it as important as Black Friday?
Despite the importance, right now we are greeted with a really cool Mercedes-Benz Christmas commercial. Ok, it is not a Christmas commercial, but actually, a TV spot promoting their Winter Event that is heavily inspired by Christmas and New Year.
BMW sideways carol commercial captures the Christmas spirit
Back in 2012, the Swiss arm of BMW created a special Christmas video to thank its local buyers for choosing a BMW, and what resulted is one of the funnier videos I’ve seen in recent years. The help of a racing driver is enlisted, and he’s tasked with driving a BMW 135i around a track with four passengers trying to sing Christmas songs.
Dodge Preps For Xmas With Challenger SRT Hellcat Redeye Sleigh
With Christmas around the corner, the Dodge Challenger SRT Hellcat Redeye is the latest car to get a sleigh makeover. Introduced as part of Dodge’s “Big Finish” campaign, the Challenger SRT Hellcat Redeye Sleigh stars in a new commercial called “Upgrade” alongside retired WWE wrestler Bill Goldberg, who happens to play a pretty jacked-up Santa Claus. With muscles coming out of his ears, Santa decides to keep with the profile this holiday season by commissioning his elves to make improvements to his current sleigh. The result, as you can see, is a sleigh that’s going to make a lot of pony car enthusiasts wish they had the means to do the same thing.