Bill Murray’s Super Bowl Commercial With the Jeep Gladiator Was Arguably The Best One This Year
Amongst the plethora of car commercials that aired during the Super Bowl, the Jeep Gladiator ad touched our hearts the most. The commercial saw Bill Murray step into the shoes of Phil Connor, the disgruntled weatherman from the 1993 movie Groundhog Day. In the movie, Phil finds himself stuck in a time loop wherein he relives the Groundhog Day over and over again. Jeep recreated this scene by filming with few of the original cast at the same locations, while subtly putting its Gladiator into the mix.
Even if you’re not into football, there’s one thing we can all agree on – the Superbowl usually hosts some pretty awesome car commercials. While there are plenty of commercials during the big game (they cost huge money, by the way) none of the companies that partake in the advertising craze seem to be as competitive as automotive companies. It’s almost like there’s a constant battle for all of them to one-up each other, and it ends up being pretty awesome for the rest of us.
It’s not often that advertisements come off as something we’re excited about, but this is one of those cases. So, with the big game just days away (kickoff happens on February 2,) we thought we’d compile all of the Superbowl LIV commercials released thus far. This includes commercials from Hyundai, Audi, Genesis, Kia, and – believe it or not – Porsche. The latter on that list hasn’t advertised during the big game in decades, so that’s kind of a big deal. Anyway, go ahead and scroll on down to get a sneak peak at Superbowl LIV’s car commercials.
Super Bowl LIV Commercial: 2020 Hyundai Sonata - Smaht Pahk
Super Bowl LIV is just around the corner and ads from car manufacturers are starting to kick in. The latest commercial comes from Hyundai, which advertises its new Remote Smart Parking Assist feature with a handful of celebrities and the help of Boston accents. Yes, Smaht Paht isn’t a typo, it’s the actual name of the ad.
Porsche Returns to the Land of Super Bowl Commercials with an Electrifying Commercial
Porsche is showing its first Super Bowl commercial in 23 years, and the star of the ad is none other than the all-electric Taycan. The German automaker’s first-ever all-electric production car is all set to hit the market this year, but there’s nothing quite like the platform and reach of the Super Bowl to get the hype going.
The 60-second commercial is called “The Heist” and unlike some previous ones that have touted electric technology more than the actual electric cars, this commercial is all about the Taycan… and several other Porsche vehicles. The 60-second ad will air in the first quarter of the game, but if you want to watch the extended cut, you can check out the video and watch it in its entirety.
Kia Gets Deep and Serious with its Super Bowl LIV Campaign
Kia is always an active participant during the Super Bowl, and this year is no different. The Korean automaker has launched a 30-second teaser of its new commercial earmarked for Super Bowl LIV on February 2, 2020. Just like its previous Super Bowl commercials, Kia is taking a serious approach with this year’s ad, establishing a theme of “overcoming adversity to achieve the impossible dream.” The all-new Kia Stelvos is the star of the commercial, though the 30-second teaser made no mention of the new crossover. All shall be revealed, though, when the 60-second commercial airs sometime in the third quarter of the title game between the Kansas City Chiefs and the San Francisco 49ers.
Santa and Mercedes – It Seems to be a Theme, But Is This Really How Rudolph Got His Red Nose?
So, apparently, the fat man is rolling around this year with a fleet of Mercedes sedans and, wouldn’t you know it, he just happens to come across a heard of reindeer in the middle of nowhere. I suppose that’s only natural, and it should be expected. What’s more interesting, though, is how the reindeer are naturally drawn to Santa and his fleet of Mercedes sedans. While most deer would either stand in place and stare blindly at the light or take off running for their lives, these reindeer do something different.
Instead, they are interested in what’s going on – and probably wondering why the hell there’s a bunch of Mercedes sedans in the middle of nowhere, honestly. One, which is apparently, Rudolph decides to inspect the lead sedan and, wouldn’t you know it, Santa uses his magic to transfer the glow from behind the Mercedes emblem to the reindeer’s nose. He turned the glow red while he’s at it.
This short commercial is a fun watch, and it’s sure to get you into the spirit, so click play below and enjoy it for yourself.
Santa’s Little Secret – He Drives a BMW X6 M
Back in 2017, BMW put together a fun little Christmas video that shows Santa driving a BMW X6 M down a rather snow road. We finally know what Santa has been driving for the past few years when he’s not flying and, to top it off, he rocks out a tiny Christmas tree on the dash instead of a random bobble head. Honestly, I expected a bunch of reindeer bobble heads or maybe one of Mrs. Claus – now that would be funny. But, nope, when it comes to work, Santa’s about work. He leaves his personal life at home.
For what it’s worth, the BMW X6 M50i is quite the performer and it does make sense as a good present hauler, even if the X6 M isn’t available in the States right now. The 4.4-liter under the hood is good for 523 horsepower and 553 pound-feet of torque, so Santa is able to move his presents at the speed of 4.1 seconds to 60 mph and a top speed of 130 mph. Of course, Santa has magical powers, so we’re pretty sure his BMW X6 M is much faster. On that note, we also hope BMW didn’t make him pay a minimum of $85,650 to get into one. Either way, go ahead and check out the short video below. It’s good for a fun watch.
Lamborghini’s True Christmas Story for 2019 is a Real TearJerker
Back in October 2019, we brought you a story about a father and son that loved the Lamborghini brand and the Aventador so much that they decided to build their own. Long story short, the two worked tirelessly, 3D printing parts, and a little bit of help from a GM-sourced LS1 V-8 engine. Make no mistake, it’s not a Lamborghini Aventador at heart, but for something built in the home garage, it’s a pretty damn good replica.
Well, that was the last we heard about the 3D-printed Aventador replica, but thanks to our reporting (and the reporting of other outlets like ours,) Lambo got word of this replica and decided to do something about it. Fortunately, the brass at Lambo have a heart and gave this father and son duo a Christmas gift they never expected, and the fulfillment of a life-long dream neither thought they would ever see.
One day, the duo walked out to the garage to get to work, only to find that their 3D printed car had been replaced by a real, true-to-life Lamborghini Aventador S. To the best of our knowledge, the father and son don’t get to keep the car, but Lamborghini sure did let them drive it for a few days and that, my friends, is what separates Lamborghini from other exotic car brands like Ferrari. That said, go ahead a click play on the video to see what real-life satisfaction really looks like.! Merry Christmas!
BMW’s New Holiday Commercial Shows Off Technology with Christmas Spirit
The holiday-themed videos that car companies generally come up with are funny and hilarious; something that is not very deep and spreads only joy and happiness. But then there are some videos like this one from BMW; emotional, touching and heart-warming. The German also modestly shows how technology is changing the lives of people.
Throwback: Crossfit Santa Gets a New Ride This Christmas
Christmas is just round the corner and we can see a lot of holiday-themed commercials on television and over the internet. In fact, even automakers get creative during this season and some of them stand out. This particular video by Audi is here to put people into a festive mood by featuring a crowd-pulling celeb – Santa Claus.
Throwback: BMW’s Holiday Video Features Rarely Seen M3 E30 Pickup
With Christmas literally being a few days away, automakers have started rolling out their holiday greetings for the masses. BMW’s M Division is the latest to do so with a holiday-themed ad that features a vehicle that was never sold to the public. We’ve seen it a handful of times over the years, but this is probably the first time Bimmer is using the pickup version of the BMW M3 E30 for any of its promotional videos. Consider it a treat then that BMW is doing it for the holidays. Merry Christmas, indeed!
BMW Wants You To Use Your Autonomous Car For Hanky-Panky
Let’s be honest here for a minute. When you first heard about autonomous technology and realized that a car can drive itself, the thought of having car sex would have crossed your mind. I’m not judging you for it; movies have shown us that amorous activities in the car are viable and feasible. The Wolf of Wall Street’s opening scene, anyone?
Anyway, before you get distracted and drift away from this page, let’s talk about what BMW did. It released a short commercial for the iNEXT that promotes in-car sex. Well, now we know what the ‘Vision’ stands for in ‘BMW Vision iNEXT’! *wink wink*
BMW Wants You Yo “Make Every Day Legendary” in 2020 BMW X7 SUV
BMW has very recently launched its first ever X7 SUV, a seven-seater that occupies the top position in the manufacturer’s high rider lineup. With a starting price in the U.S. of $73,900, it is $13,200 more expensive than the smaller X5, so it needs a good story to help get sales moving. In this case, it needs one that turns everyday obstacles and situations into fantastically exaggerated mythical encounters.
Toyota’s Pinball-Themed Ad for the Supra is A Nice Symmetry to How the Sports Car Has Been Received
The all-new Toyota Supra took center stage at Super Bowl LIII as the star of its own commercial. The 60-second ad, titled “Wizard,” features the Supra driving around what Toyota describes as a life-sized pinball machine as The Who’s “Pinball Wizard” blares in the background. Unlike the snoozefest that was the Super Bowl, the ad presented the Supra in a new and exciting light. The car can flat-out move, which is fitting considering that it probably dodged more obstacles than the New England Patriots and Los Angeles Rams players did in the first half of the game. More than that, the commercial also provided a nice symmetry on the mixed public reaction towards the new Supra. If for nothing else, Toyota’s returning sports car proves that it can dodge criticism as deftly as Julian Edelman dodges the Rams defenders.
The Best and Worst Car Commercials From Super Bowl LIII
Super Bowl LIII has come and gone, and with it came a smattering of car commercials from some of the biggest automakers in the world. Let’s get it out of the way off the bat. This was a weird year for car commercials in the Super Bowl in part because most of the commercials actually didn’t air during the game. Sure, there were a handful of ads from Toyota, Kia, Audi, Hyundai, and Mercedes-Benz, but most of the ads actually ended up on YouTube instead of our TVs. Perhaps it was a way for automakers to save $5 million or so on these TV ads, but if you really want check out all the commercials that these car companies made for the big game, YouTube was the place to be. As for the commercials that actually made the air, well, let’s just say that this wasn’t a particularly impressive year for these ads. There were high spots, but we’re not going remember any of them the way we remember Volkswagen’s Little Darth Vader ad or Chrysler’s tribute to Detroit, featuring Eminem. Those are iconic commercials that are still talked about to this day. As far as this year’s ads go? Let’s hope we can remember one of them in a month’s time.