Lincoln Partners with Serena Williams in 2018 Navigator’s New Ad Campaign
Lincoln is partnering with tennis ledged Serena Williams in its newest ad campaign that kicked off February 15. Williams will act as a brand ambassador on social media as she drives her 2018 Navigator to tournaments and while chauffeuring her family around town.
But this isn’t her first time in a Navigator. In fact, her first car was a first-generation Lincoln Navigator she purchased during her successful early years and named it “Ginger.” The SUV lasted her eight years’ worth of tennis practices and matches before she gifted it to her niece. “I’ve always had a connection to the Navigator,” she said. “When the opportunity came to work with the Lincoln Navigator today, I was really excited because it brought me back to all of those moments I had in my first vehicle. For me, partnering with a brand like Navigator comes from a genuine place.”
Continue reading for more on Serena Williams and the 2018 Navigator.
Valentine’s Day Special: 5 Romantic Vintage Car Ads
Originating a Western Christian feast day honoring early saints named Valentinus, Valentine’s Day has grown into significant cultural, religious, and commercial celebration of romance. Initially popular in England and English-speaking countries in the 19th century, it spread to other countries around the world in the second half of the 20th century. Although not a public holiday, it’s become so important that many companies and retailers are spending a lot of money on advertising ahead of February 14th. Automakers have also joined this trend, and nearly every important manufacturer launches a romantic video around this date.
But the romance theme has been used for car advertising since the early days of the automobile. Although not necessarily related to Valentine’s Day, it’s a theme that goes back to the early 1900, and it has been used quite extensively in the 1960s and 1970s, especially in the United States. Modern commercials are pretty cool too, but for this year’s Valentine’s Day, I’m looking back over a handful of vintage, printed ads just to see how carmakers were approaching this theme back in the day.
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Butthurt Alert: Ram Superbowl Commercial Sparks Outrage
As expected, Super Bowl LII had its fair share of commercials. There were some good ones, and there were some bad ones. None of them, though, were as controversial as the Ram commercial that used a portion of Martin Luther King Jr’s speech. To say that it wasn’t well-received would be an understatement. It was panned, criticized, and obliterated for using the speech as a means to sell Ram trucks, a clear misinterpretation of the actual message of King’s speech. But given what we’ve come to know since, was it really a case of insensitivity on Ram’s part or was it all a big misunderstanding of the ad’s real purpose?
Hyundai Brings a Tear to our Eyes with Super Bowl LII Commercial
Apparently, Hyundai still knows how to choke us up with its Super Bowl commercials. As much as the ad featuring the Hyundai Kona did that for all the wrong reasons, the Korean automaker’s other Super Bow commercials legitimate brought a tear to our eyes, and it’s not an ad for any one of the company’s models. Instead, Hyundai took an entirely different approach by reminding all of us that a part of the proceeds from every Hyundai that has been sold in the last 20 years went to Hyundai Hope on Wheels, a non-profit organization the Korean automaker started in 1998 to support life-saving pediatric cancer research.
Ram 1500 Super Bowl LII Ad Takes Subtle Shot at Minnesota Vikings
There’s something to be said for a commercial that nails it with the subtlest of hints. I’ll submit this ad for the new 2019 Ram 1500 pickup as a perfect example of that. The theme of the ad centers around a group of Icelandic Vikings who make the trip to Minnesota from Iceland to watch Super Bowl LII, presumably because they thought the Minnesota Vikings were actually playing in it. From there, hilarity — and a fitting closing tagline — ensues.
Toyota Drops Two ads for Super Bowl LII Prior To The Big Game
Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”
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Keanu Reeves Rides His Arch Motorcycles KRGT-1 in Squarspace’s Superbowl LII Ad
Keanu Reeves will be in the house for Super Bowl LII. Ok, so he’s not going to be in somebody’s house, but he will be on our TVs because he’s the star of Squarespace’s Super Bowl LII commercial. In the ad, Reeves is riding an Arch KRGT-1 motorcycle, and he’s talking himself. His imagination — or is it conscience? — talks back to him in an aspirational tone, convincing him that he can do anything he wants if he sets his mind to it, including making a motorcycle and creating a website for it.
It’s not the only Reeves spot that’s going to air at the Super Bowl LII. Another ad shows him surfing the same KRGT-1 bike while sing-speaking along to Will Powers’ affirmation-heavy song “Adventures in Success.”
The two ads aren’t exactly the best Super Bowl LII ads we’ve seen so far, but they do a good job promoting both Reeves’ Arch motorcycle brand — he founded it with his friend, Gard Hollinger — and Squarespace’s own “create-a-website” service. The two parties decided to create a Super Bowl LII after Reeves used Squarespace to create the website for Arch Motorcycle. Since then, the relationship between the two companies have grown.
“There’s something about Squarespace that’s really accessible yet sophisticated,” Reeves said in a statement. “The design and functionality share a similar ethos to Arch Motorcycle. When I was approached to make this commercial, we were already using the platform, which makes it a really organic fit.”
Organic fits notwithstanding, here’s to hoping that Reeves’ commercial stands out against a crowded pack of ads from the auto industry. We’ve already seen a handful of them, including those coming from Toyota, Lexus, Kia, and Hyundai.
Steven Tyler Takes A Stinger Back In Time In Kia’s Super Bowl LII Commercial
We’re just a few days away from the Big Game, and the commercials are coming at us fast and furious. Earlier this week, we got a preview of Kia’s spot with a 30-second clip that showed a pair of Stingers lined up on an old, abandoned race track. Leaning up against one of the high-powered four-doors was Formula One and Indy 500 champ Emerson Fittipaldi, while inside the cabin of the other was a mystery celebrity sporting a big silver ring and two-tone nail polish. We speculated that the finger belonged to none other than Aerosmith frontman Steven Tyler, which turned out to be spot on.
In this new one-minute, 14-second update, Tyler slams the Stinger into reverse and performs a big smokey burnout. He continues to accelerate, lapping the abandoned race track faster and faster, until suddenly, he’s transported back the ’70s, complete with screaming bell-bottomed fans and a rejuvenated Tyler. It’s the classic Superman spin-back-in-time trick, and certainly speaks to the Stinger’s impressive power potential.
Look for the full 60-second ad spot to air in the third quarter of Super Bowl 52. Check out this latest update below.
As a reminder, the Kia Stinger GT is equipped with a twin-turbo 3.3-liter V-6 engine producing upwards of 365 horsepower. 60 mph arrives in 4.5 seconds.
Hyundai Kona to Get the Superbowl LII Commercial Spotlight
The all-new Hyundai Kona is getting premium placement at Super Bowl LII with a commercial of its own, or at least that’s what it seems like on the outside. The 60-second commercial features the Korean automaker’s punchy new crossover, but it’s not actually the star of the ad.
Instead, we get to see a children’s soccer game that devolves into a red card fest, all because the referee wants to catch the game between the New England Patriots and the Philadelphia Eagles. The unsuspecting parents (and coaches) eventually buy in on the referee’s charade, and when no one’s left to play the game, everybody scampers back to their homes to catch the game.
Apart from a few shots at the start and end of the commercial, the Kona is hardly visible in the entire ad. It’s not exactly the best way to spend millions of dollars on a 60-second commercial, but fortunately, the voice-over’s tagline in the end — “it’s designed to save the day” — helps tie the concept of the commercial together.
If you were underwhelmed by this commercial like I was, there’s a silver lining coming from Hyundai itself. In a similar move to what Snickers did last year, the Korean automaker is also filming a live Super Bowl spot that will showcase the company’s philanthropic efforts with the Hyundai Hope On Wheels childhood cancer fund.
Other automakers like Kia and Lexus have also tipped their hats with their respective Super Bowl ads. Hyundai’s sister company will focus on a spot featuring Emerson Fittipaldi and a pair of Kia Stingers while Lexus’ whole Super Bowl ad strategy will revolve around its partnership with Marvel Studios and the latter’s upcoming movie, Black Panther.
Hyundai To Film Its Super Bowl LII Advert On The Spot
Hyundai is gearing up for its big Super Bowl advert, with plans to finalize it with footage shot during the game in a last-minute editing blitz right before it goes live. The advert will highlight the company’s philanthropic efforts with the Hyundai Hope On Wheels childhood cancer fund.
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Kia Previews Super Bowl Ad Spot Featuring Emerson Fittipaldi And A Pair Of Stingers
South Korean brand Hyundai is once again returning to the big game this February, dropping a 60-second ad spot during the third quarter of the 52nd Super Bowl between the Philadelphia Eagles and New England Patriots. The ad is set on an old abandoned race track, where we find a pair of Kia Stingers staged up for what we can only assume to be a race. Leaning up against one of the high-powered four-doors is none other than the mutton-chopped two-time Formula One and Indy 500 champion Emerson Fittipaldi. Meanwhile, in the other car, we have a mystery celebrity, who kicks over the Stinger’s twin-turbo 3.3-liter V-6 with a single, slender, be-ringed and nail polished finger.
Kia provides few cues as to who’s driving the other Stinger, merely stating the ad features “two eternally youthful legends who have logged seat time in some of the most powerful and exotic cars in the world.” Based on that description, plus the silver ring and two-tone nail polish, there’s really only one candidate here – Aerosmith lead singer Steven Tyler. It makes sense, considering Tyler’s previous rides have included such insane machines as the Hennessey Venom GT and Shelby Cobra, among others.
Either way, make sure to tune in on February 4th to see the entire 60-second ad spot. Something tells us that rubber will be burned.
As a reminder, the Kia Stinger GT produces 365 horsepower and can hit 60 mph in 4.5 seconds.
Check Out Lexus’ Black Panther Super Bowl Commercial Before The Big Game
Super Bowl 52 is less than two weeks away, with kickoff between the Philadelphia Eagles and New England Patriots scheduled for Sunday, February 4th. And that means its time to ramp up the blockbuster commercials. Lexus is getting ahead of the game with the release of its latest Black Panther spot, which you can view in its entirety right here.
The ad is 60 seconds in length, but a shortened, 30-second iteration is scheduled for the third quarter on Super Bowl Sunday. The ad features the LS 500 F Sport, Lexus’ flagship four-door, as well as the hot-to-trot Lexus LC 500 Coupe, both of which slice and dice through the ad in heroic tire-burning fashion. We also get to watch Black Panther snagging some stolen vibranium before pulling up to a world leadership conference, giving us a preview of the costumes and props from the film.
All told, the ad should do well to expand Lexus’ target audience, which typically ranges from the old to the very old.
Make sure to check out Marvel’s Black Panther movie when it hits U.S. theaters February 16th.
Get Ready To Wag Your Tail: The Barkleys Return In Subaru’s Latest Commercial
There are few things out there that are guaranteed advertising hits, but dogs seem to be one of the most universal. I mean, come on – not only are they adorable, but you can put ’em in just about any situation and they quickly become the center of attention. Anyone who’s been in a room with a new puppy will be able to attest to that.
With that in mind, it makes sense that Subaru is once again falling back on its tail-wagging, ball-chasing, slobbery-kiss roots with a fresh ad featuring our favorite canine family, the Barkleys. This time around, the puppers are working on their parallel parking skills in a new silver Impreza hatchback. Of course, getting it next to the curb can be a particularly tricky maneuver if you don’t have thumbs, but it’s even harder when you’re distracted by a pair of flying ducks overhead. Let’s just say things don’t go exactly as planned.
It’s a cute watch, and at 30 seconds in length, it’s quick as well. And don’t forget to check out more of Subaru’s dog-themed adverts below ;)
Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad
The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.
Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!
In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.
Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.
Toyota, Lexus Announce Massive Super Bowl LII Ad Spots
Super Bowl LII is a little over two weeks away. As is customary in the weeks leading up to the game, automakers begin announcing their plans for the Super Bowl Sunday, including the lineup of commercials that they’re set to debut before, during, and after the game. Toyota took a hiatus from the frenzy last year, but it’s back with a vengeance this year with a pair of 60-second commercials. For its part, Lexus is also in on the fun with its own commercial that will have ties to the Marvel Cinematic Universe.
2018 Lincoln Navigator Ad Has a Silent Matthew McConaughey and a Hidden Message
So, with all of the past Lincoln\McConaughey commercials and all of the weirdness that ensues, it’s pretty easy to feel disappointed here. McConaughey is silent and does nothing more than drum on the steering wheel of his new Navigator as he waits for a train to pass. Once the train passes, he presses the button for “D” or drive, casts his typical smile, and drives off; not a word said. Now, everyone seems to be ragging on Lincoln and McConaughey for such a boring commercial. But, what everyone has seemed to miss is that the cabin of that Navigator is so quiet that you can hear McConaughey drumming on his steering wheel.
There’s nothing more to it really, and nothing less – either. Just a guy enjoying his day, drumming on his steering while as he waits for a train to pass. The point is that the cabin is quiet, so check out the advertisement for yourself and let us know what you think!
A Timeless Christmas Commercial From Mercedes-AMG
Car-related Christmas commercials are generally good fun, especially when it’s not a hard sell, in-your-face ad about year-end closeout deals or other pitch. One of my favorite light-hearted commercials came from Mercedes-Benz in 2012. It features the SLS AMG GT3 racecar and its development team. The commercial begins with engineers and pit crewmembers tirelessly working under the SLS’ hood. It appears the AMG team is making corrections to the big 6.2-liter V-8, perhaps tweaking it to hit that sweet 600-horsepower mark. The SLS then burns rubber out of the pits and onto the rack where the pit crew seems oddly obsessed with making the car hit 180 degrees Celsius. Strong German accents bark orders at the driver not to hit the curbs, presumably to save the SLS’ forged aluminum control arms.
The mystery comes to a close when the car pulls back into the pits, and the hood is opened. There, sitting perfectly inside the SLS’ long engine bay, is a tray of Christmas cookies decorated with Mercedes emblems, AMG logos, Reindeer, and shooting stars. A taste reveals the cookies were perfectly baked by the all-aluminum V-8, confirming the $456,000 non-streetable SLS AMG is the most exciting oven ever devised.
This 1960 Chevrolet Commercial Is the Greatest Christmas Ad Ever!
Video commercials have been around for more than 60 years, and they’re still a good way to promote products, despite social media now offering several other alternatives. This is true for automakers as well, with all the major companies pumping out tens of commercials throughout the year. There’s no bad time to launch an ad, no matter the month, but December is a particularly good one. It’s the season to be jolly, the month when people become more emotional and spend more time with family and friends. It’s also the month when we spend a lot of money on gifts, and this is exactly why carmakers launch some of their best commercials around Christmas time.
‘Tis The Season For Symmetrical AWD: Video
We just got a good amount of the white stuff up here in Northern California, which is well timed with the impending holiday season. But, as we all know, with the extra fluffy frozen water comes grip issues on the road, and that can be a problem if you’re on a deadline to deliver tons of toys to good little girls and boys all around the world. Luckily, it looks like Santa has the right stuff to make it there on time, as evidenced in the above commercial.
Rather than floating through the sky pulled by a herd of reindeer, we see Santa is actually powered by a Subaru Crosstrek, dashing through the snow thanks to high ground clearance and 152 horsepower laid down by a 2.0-liter flat four-cylinder engine. And just in case that magical sack Santa uses to haul around all the goodies gets a little too full, the Crosstrek’s sizable rear cargo room should have the right stuff to bring the rest of it. All it needs now is a bright and shiny red grille on the nose…
Another day, another holiday-themed commercial from BMW. Remember the dad who ruined his daughter’s Christmas by getting too caught up with his BMW M3 pick-up’s performance abilities? Well, the German automaker has released a follow-up video featuring Santa Claus, or at least a different version of him, driving a brand-new BMW X5 M.
BMW’s Holiday Video Features Rarely Seen M3 E30 Pickup
With Christmas literally being a few days away, automakers have started rolling out their holiday greetings for the masses. BMW’s M Division is the latest to do so with a holiday-themed ad that features a vehicle that was never sold to the public. We’ve seen it a handful of times over the years, but this is probably the first time Bimmer is using the pickup version of the BMW M3 E30 for any of its promotional videos. Consider it a treat then that BMW is doing it for the holidays. Merry Christmas, indeed!