10000 orders for the Jaguar XF
Jaguar received 10.000 orders for the new XF luxury sedan; 3000 coming from USA. Jaguar executives say they released the figures to show the impact of the XF even without advertising or cars available to test drive.
The company put together a 21-city road show with a few demo XFs in tow, training entire dealerships at once. Dealerships then conducted events for loyal customers and luxury intenders.
The United Kingdom, Europe and North America will all begin selling the XF on March 10. The simultaneous launch is a first for Jaguar. It used to do regional rollouts, with the United States getting cars up to six months after Europe. But Jaguar has proved equal to the task, says Mike O’Driscoll, managing director of Jaguar Cars Ltd.
The new XF will be available in the US with a choice of two engines – a 4.2-liter naturally-aspirated V8 and a 4.2-liter supercharged V8. In naturally-aspirated form, the XF develops 300bhp and 310 lb.-ft. of torque. The supercharged version uses a highly efficient rotor-type supercharger that develops 420bhp and 408 lb.-ft. of torque. Both engines combine effortless performance, unrivalled character, an impeccable pedigree, and have a classic Jaguar blend of power and refinement.
Source: Automotive News