The Paris Motor Show is over and the news about SEMA are getting bigger every day. For example Buik, for the first time in the 43-year history of the Specialty Equipment Market Association’s annual convention, will feature 11 custom-designed Lucernes on display.

“We started getting calls from custom shops from New York to LA about doing a Lucerne for the show,” said David Darovitz, a Buick rep. “This kind of thing can do a lot for a brand as well as a vehicle.” Any sort of buzz at the annual show, which showcases both car and aftermarket product to an audience that is composed primarily of enthusiasts, can generate sales.

In Buick’s case, the hope is for a younger buyer, Darovitz said. “We want the Lucerne and the event to move Buick into both our new portfolio of products and a new audience.”

Source: Brandweek

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