This is a great example of what SEMA is all about. It's not just factories showing off their parts catalogue, but its also customizing companies showing off their skills. The recipe is simple, start with a 1970 Rolls-Royce Silver Shadow, add a 1350 hp 9.7-liter supercharged Hemi engine, and sprinkle with a dash of Cheech n' Chong.This slammed Roller rides on a custom chassis, has a full leather interior, air suspension and a nitrous injection system. And because the car has to still attract the Pimp My Ride crowd, there are four television screens including one on the trunk.

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