Chrysler Group design philosophy “Concept to reality” defines every ones hopes for the company’s concept vehicles for 2007. The philosophy has been first unveiled in 1987, at Frankfurt Motor Show with the unveiling of the Chrysler Portofino concept sedan. Almost 20 years and more than 100 concepts later, this continuous development has helped Chrysler Group reinvent and maintain its reputation as a car company driven by design and engineering.

20 Years of Chrysler Modern Concept Vehicles
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For the Chrysler Group, the c Concept vehicles have two major roles: they showcase to management, the media and the public the potential future design direction for Chrysler Group cars and trucks, and they help to attract the best young designers in the world into its design studios.

Also they allow designers to test new colors, features, vehicle size and segments. Concepts can also be showcases for new design cues, which often find their way into production on future vehicles – even if the entire concept vehicle does not.

Chrysler Group does not only produce concept vehicles that can actually be driven, many of them become production vehicles within a few years of their first reveal. The latest example is the Dodge Challenger. First revealed as a concept at the 2006 North American International Auto Show (NAIAS) in Detroit, it was announced that the Challenger will go into production in 2008.

20 Years of Chrysler Modern Concept Vehicles
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Trevor Creed, Senior Vice President – Product Design Office, Chrysler Group, said “Our track record shows that many Chrysler Group concepts, and several of the design features showcased on our concept vehicles, have gone into production,” he added. “While we can’t say yet if any of our 2007 concepts will eventually be seen in our showrooms, they clearly hint at exciting and innovative future design directions that could find their way into our company’s products.”

Twenty Years of Modern Concept Vehicles


The Chrysler Group has a long history of innovation in design and engineering, going back even as far as the first 1924 Chrysler sedan. In the modern era, since 1988, the company has created more than 100 concept vehicles in a variety of shapes, sizes, configurations and materials.

20 Years of Chrysler Modern Concept Vehicles
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1988

  • Chrysler Portofino
  • Plymouth Slingshot


1989

  • Chrysler Millennium
  • Dodge Dakota Sport V-8
  • Dodge Intrepid
  • Dodge Viper RT/10
  • Jeep Wrangler Rubicon
  • Jeep Z5 Concept 1
  • Plymouth Speedster
  • Plymouth Voyager III


1990

  • Dodge Daytona RT
  • Dodge LRT
  • Eagle Optima
  • Jeep Freedom


1991

  • Chrysler 300M
  • Dodge Neon
  • Jeep Wagoneer 2000


1992

  • Chrysler Cirrus
  • Dodge Epic


1993

  • Chrysler Patriot
  • Chrysler Thunderbolt
  • Jeep Ecco
  • Plymouth Prowler
20 Years of Chrysler Modern Concept Vehicles
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1994

  • Chrysler Pacifica
  • Dodge Aviat
  • Dodge Ram VTS
  • Dodge Venom
  • Dodge Viper GTS Coupe
  • Eagle Vision Aerie
  • Plymouth Expresso


1995

  • Chrysler Atlantic
  • Eagle Jazz
  • Plymouth Back Pack


1996

  • Chrysler Composite Concept Vehicle
  • Chrysler LHX
  • Dodge Intrepid ESX


1997

  • Chrysler Phaeton
  • Dodge Concept
  • Dodge Sidewinder
  • Dodge T-Rex
  • Jeep Cherokee Casablanca
  • Jeep Dakar
  • Jeep Icon
  • Jeep Wrangler Tabasco
  • Jeep Wrangler Ultimate Rescue
  • Plymouth Pronto
20 Years of Chrysler Modern Concept Vehicles
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1998

  • Chrysler Chronos
  • Dodge Big Red Truck
  • Dodge Intrepid ESX2
  • Jeep Jeepster
  • Plymouth Pronto Cruiser
  • Plymouth Pronto Spyder


1999

  • Chrysler Citadel
  • Dodge Charger R/T
  • Dodge Power Wagon
  • Jeep Commander
  • Jeep Journey


2000

  • Chrysler 300 Hemi® C
  • Chrysler GT Cruiser
  • Chrysler Java
  • Chrysler Panel Cruiser
  • Dodge ESX3
  • Dodge MAXX cab
  • Dodge Neon SRT
  • Dodge Viper GTS/R
  • Jeep Varsity
  • Plymouth Howler


2001

  • Chrysler Crossfire
  • Dodge Powerbox
  • Dodge Super8 Hemi
  • Jeep Willys
20 Years of Chrysler Modern Concept Vehicles
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2002

  • Chrysler California Cruiser
  • Chrysler Pacifica
  • Dodge M80
  • Dodge Razor
  • Jeep Compass
  • Jeep Willys


2003

  • Chrysler Airflite
  • Chrysler 300C
  • Dodge Avenger
  • Dodge Durango
  • Dodge Kahuna
  • Dodge Magnum
  • Dodge Tomahawk
  • Jeep Treo


2004

  • Chrysler ME Four-Twelve
  • Dodge Sling Shot
  • Jeep Rescue
20 Years of Chrysler Modern Concept Vehicles
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2005

  • Chrysler Akino
  • Chrysler Firepower
  • Dodge Caliber
  • Dodge Nitro
  • Jeep Compass
  • Jeep Gladiator
  • Jeep Hurricane
  • Jeep Patriot


2006

  • Chrysler Imperial
  • Dodge Avenger
  • Dodge Challenger
  • Dodge Hornet
20 Years of Chrysler Modern Concept Vehicles
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2007

  • Chrysler Nassau
  • Dodge Demon
  • Jeep Trailhawk
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