As crossover sales escalate at a blistering pace, the all-new 2007 Lincoln MKX joins the Lincoln showroom this November at a starting price under $35,000. It takes on a highly competitive market, challenging established players with a host of advantages – including value.

Even when exceptionally well equipped with the Ultimate package – which includes features like adaptive headlamps, chrome wheels, and heated and cooled front seats – the Lincoln MKX is still priced below the base sticker of all of its top competitors.

“The new Lincoln MKX delivers the features luxury customers want at the best value in its class,” says Al Giombetti, president, Ford, Lincoln and Mercury. “It will enter one of the hottest segments in the market and show customers that American luxury can be both desirable and attainable. At the same time, we’re building on the success of the Zephyr with the launch of the new Lincoln MKZ mid-size sedan. These strong new entries, plus our best Navigator ever and the all-new Navigator L, give us an outstanding opportunity to attract new customers to Lincoln showrooms.”

The new Lincoln MKX features a starting manufacturers suggested retail price (MSRP) of $34,795 for front-wheel drive and $36,445 for all-wheel drive models, including $675 for destination and delivery.

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