Ever watched those TV commercials where a well-known branded product is pitied against its competition?
I’d bet you have. It’s an effective way to drive home the point about the former superiority when compared to its fledging rival.
But for top-seeded Lexus GS460 and newcomer 2009 Hyundai Genesis, the exact opposite occurs.
Stripped of its nameplate, the 2009 Hyundai Genesis looks identical with its Lexus counterpart. In fact, car enthusiasts say it’s almost an exact clone, and more—V8 engine, smooth aerodynamic designs, pure soft leather on dashboard and door panels, not to mention its seductive navigation system and multimedia accessories.
As for fuel efficiency, the newcomer trashes competition with a perfect 10. Genesis puts in a rated 368 horsepower using regular unleaded while Lexus chalks up 342 horsepower using premium. A significant savings in these times of rising gas prices.
So what’s the catch? Hyundai comes at an almost whooping 30% discount against its luxury counterpart. While Lexus sells at $50,000, a fully loaded Hyundai starts at $38,000. But the distinction doesn’t end there.
It offers 5 years or 60,000 miles warranty compared to Lexus 4 years or 50,000 miles.
However, some car honchos believe that tag price is not the sole consideration when buying a sedan. The company image behind the car, personality, as well as impressions of power, play crucial purchase factors. And Lexus has all these stack in its favor.
Hyundai rips an edge over its competition. Why would anyone settle for a bland carrot when he can have a whole burger at a much lesser cost?