The Japanese automaker Toyota is planning on unveiling the Auris HSD Full Hybrid Concept at the upcoming Frankfurt Motor Show, the Auris will introduce the world to the automaker’s latest advancements in their Hybrid Synergy Drive technology that will be applied across the company’s entire model range in the near future.

In a statement made by the CEO and President of Toyota Europe, Tadashi Arashima: "Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers. Such efforts are crucial if we are to see more low-carbon vehicles on European roads." The new model will be priced much lower than the Prius in an attempt to compete with other models like Honda’s more affordable hybrid the Insight as well as fans of the Auris city car looking to get a few more MPGs.

Aside from the Auris Concept, Toyota will also unveil the new Toyota Land Cruiser, and two customised compact hatchbacks in the form of the iQ for Sports and the iQ Collection.

Press release after the jump.

Press release

2009 Toyota Auris HSD Full Hybrid Concept
- image 317690

The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota’s strategy: introducing Toyota’s full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company’s model range.

Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.

Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future ‘iQ World’ and demonstrate the possibility for customers to personalise their cars.

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