• 2010 Audi A4, A5, Q5 prices announced

The German automaker Audi has just announced prices for the 2010 A4 and A5 sedan and coupe as well as the Q5 compact crossover. In the appropriate Vorsprung das Tecnik fashion, each of the luxury vehicles have been improved for next year. The A4 and A5 now feature LED tail lights as part of the Premium Plus and Prestige trim packages, the sporty A5 will also receive, for the first time, the same fuel efficient 2.0 Liter TFSI direct-injection four cylinder engine that is offered in the A4. The larger Q5 Prestige will also offer an optional Luxury Package to make customers feel like their money was well spent.

The 2010 Audi A4 will start at $31,450 equipped with the TFSI 2.0 Liter driving the front wheels and goes all the way up to $42,250 for the quattro version when they start to make their way into showrooms. The sporty A5 will start out at $36,000 for a 2.0 TFSI powered quattro Coupe with a manual transmission and will go all the way up to $45,500 for a Tiptronic. The Audi Q5 SUV is not only the heaviest of the bunch, but will also tip the monetary scales the most with a starting rice of $37,350 that climbs to $48,850 depending on how luxurious a packages you prefer.

Press release after the jump.

Press release

Audi today released pricing for the 2010 model-year Audi A4 sedan, Audi A5 coupe and Audi Q5 crossover vehicle, which are headed to authorized Audi dealerships to meet strong consumer demand.

Audi moved sales of the 2010 models ahead a few weeks following a successful sell-down of the previous model-year inventory. Sales of the 2009 Audi A5, for example, finished June 168% ahead of the sales pace set a year earlier. Demand for the all-new Audi Q5 has been exceptionally strong since its February introduction to consumers with sales hitting 5,701 so far this year.

2010 Audi A4, A5, Q5 prices announced
- image 311570

Each of these models in the heart of the Audi lineup receives upgrades for the 2010 model year. A4 and A5 now feature LED tail lights in Premium Plus and Prestige lines, A5 gets the same fuel efficient 2.0 TFSI direct-injection engine offered in the A4, and Q5 Prestige offers an optional Luxury Package.

“Despite the economic headwinds that have affected all premium automotive brands this year, we see no signs of interest lagging in these three models,” said Johan de Nysschen, President, Audi of America. “That’s good news heading into the 2010 model year for our market share in the U.S., which has been hitting record levels. That’s good news for our dealers, who are enjoying the enthusiasm the Audi brand is generating. We need to release these new models early because of our proactive management of unsold inventories and because Audi continues to bring new models to the freshest lineup in the luxury sector. Both trends will continue in the months ahead.”

Audi expects to release 2010 pricing and model year changes for the remainder of its lineup within the next few weeks.

A4 sedan model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

A4 2.0T FWD Sedan (Multitronic) Premium $31,450
A4 2.0T FWD Sedan (Multitronic) Premium Plus $35,000

A4 2.0T quattro Sedan (Manual) Premium $32,350
A4 2.0T quattro Sedan (Manual) Premium Plus $35,850
A4 2.0T quattro Sedan (Manual) Prestige $41,050

A4 2.0T quattro Sedan (Tiptronic) Premium $33,550
A4 2.0T quattro Sedan (Tiptronic) Premium Plus $37,050
A4 2.0T quattro Sedan (Tiptronic) Prestige $42,250

  • Navigation models now equipped with 3rd Generation MMI with SIRIUS traffic
  • LED tail lights on Premium Plus and Prestige models
  • S4 launches with 3.0 TFSI supercharged V6 with 333 hp / 325 lb-ft – August 09 launch
  • S4 launches a new 7-speed S tronic (dual-clutch) automatic transmission (manual also available)
  • Bluetooth and Homelink now packaged together as option on Premium model
  • Premium Plus no longer includes autodimming mirrors/compass and memory function
  • Premium Plus now includes Concert 1CD radio instead of Symphony 6CD radio
  • Bang & Olufsen premium audio system now available as option on Premium Plus
  • Prestige now includes Navigation (3G MMI) and Voice Control
  • S line wheel changes to 7 double spoke (formerly 5 tri-spoke). 5 tri-spoke now on S4 only
2010 Audi A4, A5, Q5 prices announced
- image 311569

A5 coupe model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

A5 2.0T quattro Coupe (Manual) Premium $36,000
A5 2.0T quattro Coupe (Manual) Premium Plus $39,500
A5 2.0T quattro Coupe (Manual) Prestige $44,300

A5 2.0T quattro Coupe (Tiptronic) Premium $37,200
A5 2.0T quattro Coupe (Tiptronic) Premium Plus $40,700
A5 2.0T quattro Coupe (Tiptronic) Prestige $45,500

  • 2.0 TFSI engine introduced with quattro AWD in manual and Tiptronic transmissions
  • 3.2 manual transmission discontinued
  • A5 coupe moves to Premium-Premium Plus-Prestige line structure
  • 2.0T Premium now offers a lower A5 price point in the market, with a base MY2010 A5 2.0T manual model priced $4,700 lower than the previous MY2009 A5 3.2 manual
  • Navigation models now get 3rd Generation MMI with SIRIUS traffic
  • LED tail lights on Premium Plus and Prestige models
  • New wheel design for A5 2.0T Premium
  • New optional wheel available for S5: 5 tri-spoke design

Q5 3.2 FSI model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

Q5 quattro (Tiptronic) Premium $37,350
Q5 quattro (Tiptronic) Premium Plus $41,400
Q5 quattro (Tiptronic) Prestige $48,850

  • New Fine Grain Ash, Natural Brown decorative inlays (exposed grain, matte finish)
  • New 20 inch five-segment spoke S line wheel (replaces five-double spoke wheel)
  • Audi side assist now standard on Prestige model
  • New Luxury Package for Prestige model -includes leather door armrests and instrument panel top, and ventilated front seats in Milano leather
  • Bang & Olufsen Sound System now available as a stand alone option on Premium Plus model
  • Dakar Beige removed from exterior color program (still available via Audi exclusive)
  • Chrome trim outline on four-spoke multifunction steering wheel (standard)
  • Indirect tire pressure monitoring system (uses ABS wheel speed sensors instead of wheel-mounted units to detect air loss.


Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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  (180) posted on 07.22.2009

Good thing about Audi is they always give the consumers the best option and nicest offers. I have always expected that this would be the price range so I was never really surprised when they finally released it. I guess that the only good thing about it is that its final.

  (177) posted on 07.22.2009

I think that Audi has already made it cheap enough but not to the point of sacrificing their own prestige as one of the best car companies ever. Remember that the prices are still for next year. That means that it would still depreciate over the few couple of months. They can’t afford to make their cars more expensive because they are up to more competition.

  (182) posted on 07.22.2009

For a while, I also thought that car companies would make their car a bit cheaper or at least maintain its prices but I’m still thankful that they didn’t increase the price that much. If you would check the BMW car prices for this year, they are pretty much the same with the Audi that is expected to come on 2010.

  (183) posted on 07.21.2009

The prices looks good, although not affordable for me but good for those who can. Although I expected that they would reduce the price but it seems that their hopes is up that there would be an economic upswing by that time. Well, I do hope so. Because there are lots of good cars who would be available by 2010 and we don’t want them to go bankcrupt like other unfortunate car companies.

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