The next generation Audi A8 was supposed to be launched this September at the Frankfurt Motor Show in Germany, but unfortunately the unveiling was delayed along with the highly anticipated all electric R8 super car. The German automakers have decided to forego their home show and even hold off on making an appearance with the luxury limousine at the Los Angeles International Auto Show. What we have learned is that the all new A8 is headed for a debut in the sunshine state, could it be the South Florida International Auto Show? Back in Frankfurt we will see a few of the automaker’s new products, the Audi R8 Spider and the A5 Sportback.

The executives at Audi are hesitant to unveil the new A8 in Frankfurt or in L.A. because they do not want the launch of their flagship limousine to be overshadowed by other automobile’s international debuts. It also doesn’t hurt that the current A8 is still selling quite well, and if it isn’t broke there is no need to fix it. The four ringed automaker also has a few more models planned for future production, like the A7 Sportback that is set to be unveiled in 2010, the compact A1 will also make an appearance in 2010, followed shortly by the slightly larger A2 and the Q3 compact crossover.


Source: CarandDriver

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  (78) posted on 06.27.2009

Audi has delayed the launch of the upcoming 2010 Audi A8 beyond its originally scheduled Frankfurt appearance, with the Detroit Motor Show now expected to host the big saloon’s debut for one reason proper timing and prudent marketing strategy. Audi don’t do much wrong these days, the management is becoming more organized and planning their ideas after a hundred year of experience, Audi now knows when to hit the iron properly. It is is not just all out in one shot, but this time, like the famous German attack, a sucessive multiple launching of its line in for the future that will slowly bordard the car market in no time.

  (79) posted on 06.27.2009

I beleive that the delay of Audi R8 in not only about the market vaibility but also the fact that there will be more competitors coming out in the Frankfurt in no time, It would be a suicide on the part of Audi if it will release all its product all together on the same schedule as this would mean poor sales.

  (137) posted on 06.27.2009

That is right. And according to the information that I got the new flagship sedan from the German manufacturer will make its debut next year, in March, and not in December at the Geneva Motor Show. The new model is expected to hit the showrooms later in 2010… if everything goes according to plans of course. That is something that we need to wait.

  (177) posted on 06.27.2009

I must agree with this idea, especially now that the car industry is in a slowdown market, you must know when and how to market your products properly in the right time in the right moment. The principle is very simple you don’t thread where the devil does, you ahve to wait till the right possibility comes and that means postponing the launching in Frankfurt this September.

  (116) posted on 06.27.2009

I must say, the current Audi A8 has been a pretty good success story for Audi, recognized among the motoring press as a legitimate alternative to the perennial class leaders the Mercedes-Benz S-Class and BMW 7-Series. As part of the next-generation of it’s design language. The delayance of course intends to boost its sales by targeting the right competitor and timing.

  (231) posted on 06.27.2009

Well, this very simple. The new 2010 Luxury Audi A8 is set to be debuted in November this year and is expected to be more sportier and more luxury than any rivals, including the S-Class and the 7-Series. So as expected

  (289) posted on 06.27.2009

Technically, Audi’s future includes A1, A5 and A7 Sportbacks, Q3, a new A2, and more. The intention is to better enable itself to overtake Mercedes-Benz and BMW and become the leading international premium brand, Audi has adjusted the timing of a number of future products, including the next generation of its A8 flagship. I think this is a wise playing of cards only this time its a car.

  (318) posted on 06.27.2009

Just to add, also Audi doesn’t want the 2010 A8 to kill the sales of the current model, which is still going strong in some markets. The 2010 Audi A8 is scheduled to go on sale in spring 2010. Whatever may be the case, we’re excited to see Audi’s all-new lineup in 2010.

  (314) posted on 06.27.2009

Maybe someone would ask, what for? I guess, Audi doesn’t want the 2010 A8 being overshadowed by other auto shows debuts scheduled for Frankfurt. The design is said to be so revolutionary and important to Audi that it doesn’t want it to become “just another auto show debut.” The 2010 NAIAS in Detroit will be the first auto show to host the new A8.

  (421) posted on 06.27.2009

Well, as presume that the next-generation Audi A8 flagship sedan will be delayed - but only by a couple of months. The 2010 Audi A8 has now been pushed back from its original debut schedule at the 2009 Frankfurt Motor Show to a remote location at an exclusive event in Florida sometime in December. Hopefully it really makes a good show after that.

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