BMW is the only automaker that can successfully come up with market segments and then serve them to customers who are more than eager to gobble them up. The German automakers latest creation is the BMW X6 SAV, or sports activity vehicle, now this differs from ordinary SUVs because instead of being a storage box on wheels an active lifestyle calls for truck like ground clearance combined with a fastback roofline and room for four, even though it still has the same footprint as a full sized sport utility vehicle. This sounds perfect for the American market.

2010 BMW ActiveHybrid X6 U.S. pricing announced
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Despite the questionable nature of this fresh design, BMW is pushing the niche appeal of their luxury vehicle to the next level with a BMW X6 ActiveHybrid version and it will only cost consumers $89,775. Not bad considering that you will be able to counter any SUV protesters by informing them of your X6’s gas/electric hybrid drivetrain and then turn around and tell your muscle car friends about the BMW TwinPower Turbo Technology V8 and that you are laying down 485 HP and 575 lb-ft of torque to the pavement, just make sure that both conversations don’t coincide.


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