The South Korean automaker Hyundai is updating their lineup with a much more fluidic design theme and because of which the the budget people mover Tuscon SUV receives a a whole new playful persona. That much we already knew since the 2010 Hyundai Tucson was unveiled at the Los Angels Auto Show last week. What we didn’t know at the time was that prices for a new Tuscon would range from $18,995 for a well equipped GLS six speed manually shifted model and go all the way up to $24,345 for a top of the line Limited model.

The 2010 Tucson will be powered by the same Theta II GDI 2.4 Liter DOHC inline four cylinder engine that can be found in the 2011 Hyundai Sonata, delivering a maximum output of 176 HP and 168 lb-ft of torque, that is 26% more power than its predecessor. The all new four banger will be mated to either a six speed automatic with SHIFTRONIC manual control or the manual as standard equipment.

Press release after the jump.

Press release

Hyundai Motor America has announced prices for its all-new Tucson CUV (Crossover Utility Vehicle), starting at $18,995 for a well-equipped GLS six-speed, manual-transmission model and $24,345 for the top-of-the-line Limited model. The all-new Tucson arrives at dealerships this month.

"The 2010 Tucson truly delivers unprecedented value by raising the bar on performance, fuel economy and design while maintaining a very affordable price," said John Krafcik, president and CEO, Hyundai Motor America. "For 2010, the most popular Tucson offers 26 percent more horsepower, about 20 percent better combined fuel economy, standard six-speed transmission and the list goes on - all at the same price point as the previous generation Tucson."

Model Engine Transmission 2WD MSRP AWD MSRP
GLS 2.4-liter I4 Six-Speed M/T $18,995 -
GLS 2.4-liter I4 Six-Speed A/T $19,995 -
GLS w/ Pop. Equip. Pkg. 2.4-liter I4 Six-Speed A/T $21,695 $23,195
GLS w/ Navi. Pkg. 2.4-liter I4 Six-Speed A/T $23,695 $25,195
Limited 2.4-liter I4 Six-Speed A/T $24,345 $25,845
Limited w/ Premium Pkg. 2.4-liter I4 Six-Speed A/T $27,195 $28,695

The Tucson GLS FWD A/T, the heart of the new Tucson lineup, offers equipment not available in a comparable Honda CR-V FWD LX - Downhill Brake Control (DBC), Hillstart Assist Control, XM Satellite Radio® and a six-speed automatic transmission with SHIFTRONIC® - all at a price that is $1,465 under a comparably equipped CR-V.

The 2010 Tucson is a sleek crossover that improves on its predecessor with its athletic European design, roomy cabin with extra cargo space, and significant improvements in fuel economy and technology. The Tucson also features the company’s "Fluidic Sculpture" design language and is the first vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven new models in the next 24 months).

The all-new Tucson is the first Hyundai CUV to be designed in Europe at Hyundai’s Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight-saving technology (the 2010 model is 61 lbs. lighter than the prior model), a six-speed automatic transmission and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, side curtain airbags with rollover sensors. The new Tucson also offers touch-screen navigation, Hyundai’s first panoramic sunroof and a Bluetooth® hands-free phone system.

TUCSON GLS - the perfect entry-level cuv

Key GLS standard equipment:

  • 2.4L Theta II DOHC I4
  • 6-speed manual or automatic transmission
  • Motor Driven Power Steering (MDPS)
  • 4-wheel independent suspension
  • 17-inch steel wheels with wheel covers and 225/60R17 tires & TPMS
  • ESC with TCS
  • Hillstart Assist Control (HAC) & Downhill Brake Control (DBC)
  • ABS, EBD, and Brake Assist w/ 4-wheel disc brakes
  • 6 airbags with rollover sensor
  • Active front & adjustable head restraints for all seating positions
  • EZ lane change assist turn signals
  • Air conditioning with air filter
  • AM/FM/Satellite Radio/CD/MP3 audio system with 6 speakers, iPod®/USB auxiliary input jacks, iPod® cable and roof antenna
  •  Power windows, door locks and mirrors
  • Remote keyless entry with alarm
  • Trip computer & Eco Indicator
  • Tilt steering wheel
  • Armrest storage box & front seatback pockets
  • Metal paint and black high gloss accents
  • Front and cargo area power outlet
  • Bottle holders in all four doors
  • Rear armrest with cupholders
  • 60/40 split fold-down rear seatback
  • Side sill molding and bodycolor rear spoiler
  • Underfloor cargo storage with reversible cover
  • Rear wiper & washer

Popular equipment package (GLS std. equip. plus) $1,700:

  • Telescopic steering wheel
  • 17-inch alloy wheels
  • Auto up/down driver power window
  • Leatherette bolster/cloth insert seats
  • Leather-wrapped steering wheel & shift knob
  • Bluetooth® hands-free phone system
  • Illuminated vanity mirrors & glovebox
  • Steering wheel audio controls
  • Cruise control
  • Soft touch interior paint
  • Bodycolor door handles
  • Bodycolor heated mirrors
  • Side garnish
  • Privacy glass
  • Roof side rails
  • Engine cover

Navigation (includes Popular equipment package) $3,700:

  • Navigation system with 6.5-inch screen
  • Rearview camera
  • Premium audio with external amplifier and subwoofer
  • Automatic headlights




  • GLS Popular Equipment Pkg. equipment plus:
  • 18-inch alloy wheels with 225/55R18 tires
  •  Leather seating surfaces
  • Heated front seats (high/low settings)
  • Power driver seat with lumbar support
  • Dual front automatic temperature control with CleanAir Ionizer
  • Solar glass
  • Deluxe door scuff
  • Cargo cover
  • Chrome grille & door handles
  • Automatic headlights
  • Fog lights
  • Front wiper de-icer
  • Side repeater exterior mirrors
  • Limited badging (rear)

Premium Package $2,850:

  • Panoramic sunroof
  • Navigation system with 6.5-inch screen
  • Rearview camera
  • Premium audio with external amplifier and subwoofer
  • Delete roof side rails
What do you think?
Show Comments


  (406) posted on 02.14.2010

Seems reasonable enough. It only increased its price a little bit from the model before it. Its kinda exciting even though there are only quite a few changes to the car.

  (428) posted on 01.12.2010

For a SUV that have a power limit of 176 HP, that’s lower than I expected. Although the interior features are that good, I think the weight capacity of this one can affect the performance and also the price range is too expensive for a low performance SUV like this one.

  (815) posted on 12.9.2009

I think it’s price is reasonable, there are a lot news features in this cars and it’s engine is different from its predecessors.

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