The Japanese automaker Toyota has just announced pricing for the 2010 Highlander V6 Special Edition, a model that will replace the current Sport grade CUV. The Special Edition crossover will begin to arrive in showrooms by January of 2010 and will be wearing a $32,480 price tag for the two wheel drive Highlander SE 4x2 and the go anywhere 4x4 Highlander will go for $33,930. The new Highlander SE is powered by a 3.5 Liter gas burning V6 with modern technologies like Toyota’s VVT-i, Variable Valve Timing with intelligence, on both intake and exhaust that delivers a maximum output of 270 HP and 248 lb-ft of torque; more than enough grunt to take the extremely practical crossover wherever you might want to go.

The Special Edition will play up on Toyota’s more luxurious side by featuring luxurious amenities both inside and out like leather wrapped heated front seats, Tri-Zone automatic front and rear air conditioning, power moonroof, in dash six disc CD changer, 17 inch alloys wheels as well as a standard tow package so that owners can make more practical use of the V6’s pulling power. TheToyota Highlander offers excellent value even in base model form, but the Special Edition trim is guaranteed to take the Highlander to the next level.

Press release after the jump.

Press release

2010 Toyota Highlander Special Edition pricing announced
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Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the new 2010 Highlander V6 Special Edition (SE). MSRP adjustments were also announced on 12 current 2010 Toyota and Scion models including Corolla, Matrix, Highlander and Highlander Hybrid, RAV4, Yaris, Sequoia, FJ Cruiser, Tundra, Scion tC, xB and xD.

2010 Highlander SE

The Highlander SE is the latest model to join Toyota’s popular Highlander mid-size utility vehicle lineup, replacing the current Sport grade. The Highlander SE is a mono-spec vehicle with a wide array of standard features, creating an excellent value.

All Highlander SE models will be equipped with the 3.5-liter V6 engine with dual Variable Valve Timing with intelligence (VVT-i) and a five-speed automatic transmission. The powerplant will generate 270 horsepower @ 6,200 rpm and 248 lb.-ft of torque @ 4,700 rpm while providing EPA-estimated fuel efficiency ratings of 18 mpg city and 24 mpg highway on 4x2 models, and 17 mpg city and 23 mpg highway on the 4x4.

Among the standard features on the SE are leather-trim seats, heated front seats, Tri-Zone automatic front and rear air conditioning, power tilt/slide moonroof, AM/FM audio system with a six-disc CD changer, 17-inch aluminum alloy wheels, Homelink(®) universal transceiver, heated outside mirrors, Daytime Running Lights, and a tow package.

The Highlander SE 4x2 will carry a base MSRP of $32,480 while the 4x4 model will carry a base price of $33,930.

The new Highlander SE will begin arriving at Toyota dealers in the beginning of January, 2010.

The price increases on 12 other Toyota and Scion models range from $100 for the Corolla, Scion xD, xB and tC, to $500 for the Sequoia and FJ Cruiser. A complete list of model-by-model price adjustments is attached below.

The new prices for North American-produced vehicles will become effective with vehicles produced on January 4, 2010. North American-produced models include Highlander (gas only), Corolla, Matrix, RAV4, Tundra and Sequoia. Prices for Japan-sourced vehicles will become effective with vehicles arriving on vessels on or after December 17, 2009. Japan-sourced vehicles include Highlander and Highlander Hybrid, RAV4, Yaris, FJ Cruiser, Scion xD, xB and tC.

Toyota and Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $750 for Toyota passenger cars, $800 for Toyota small/medium trucks, and $950 for large trucks (Sequoia and Tundra only). The DPH fee for Scion vehicles is $670. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

What do you think?
Show Comments


  (592) posted on 03.2.2011

I know people always use the "it looks like" comment to death, but the 2008 Highlander strongly resembles a Subaru Forester and a Hyundai.
Those mileage numbers cannot be a good thing.

  (647) posted on 02.24.2010

well I guess they offered it with a reasonable price, but it does look like a muscle tuned Rav 4.

  (534) posted on 02.21.2010

well today it’s really hard to get a toyota because of the recalls. so instead of having a toyota, many are switching to Mitsubishi and Nissan.

  (612) posted on 02.4.2010

I have been a fan of Toyota specially their SUV lines. But after all the pedal news got out, I don’t think that I would be trusting the same brand. It’s not easy to trust a car maker who has millions and a lot of time to test their products out and yet makes a monumentally huge error or mistake with one of their technologies.

  (570) posted on 01.17.2010

Toyota Highlander really did play a great part in my life as I’ve been an owner of this car before. I really like the car because it’s budget-friendly and didn’t gave me problems. Anyways the range of price of this one seems to raised a little bit but I guess the features of it inside and outside were that valuable.

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