Toyota announced prices for the facelift version Tundra and Sequoia. The prices for Tundra will range between $22,960 for the Regular Cab 4x2 standard bed with a V6 engine and equipped with a Work Truck Package to $42,155 for the CrewMax Limited 4x4 with a 5.7-liter V8 engine.

Prices for Sequoia will range from $38,530 for the SR5 4x2 with a new 4.6-liter V8 engine to $58,905 for the Platinum 4x4 with a 5.7-liter V8.

Press release after the jump.

Press release

Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2010 Tundra full-size pickup truck and Sequoia full-size sport utility vehicle (SUV).


Prices for the 2010 Tundra will range from $22,960 for the Regular Cab 4x2 standard bed with a V6 engine and equipped with a Work Truck Package to $42,155 for the CrewMax Limited 4x4 with a 5.7-liter V8 engine. The new MSRPs reflect an average overall increase of $557.

Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundras. With 310 horsepower, 327 lb-ft. of torque and EPA fuel efficiency estimates of 15 mpg city and 20 mpg highway on 4x2 models, the new engine will deliver the best combination of power and fuel economy of any standard V8 in the full-size pickup segment. Like Tundra’s optional 5.7-liter i-FORCE V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

All 2010 Tundra models receive a redesigned front grille and tail lamps. The Tundra grade will have a new two-bar grille design and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models includes driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glove box.

Two new optional audio systems will supplement three existing systems. The first, which is optional only on Tundra grade, features AM/FM/CD, integrated XM satellite radio receiver, hands-free phone and streaming music via Bluetoothr, auxiliary/USB inputs and up to six speakers. The second features navigation and a value positioned AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

New 2010 Tundra Work Truck Packages are aimed at commercial truck buyers or those who otherwise require a tough no-frills truck with exceptional cargo and towing capacity. The specialized trucks include vinyl seating and rubber flooring and will be available in Regular and Double Cab configurations with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter V8 with a towing capability of up to 10,800 pounds. Tundra models equipped with optional work truck packages will carry a price adjustment that ranges from $195 to $1,030 less than the truck’s standard MSRP, depending on the model.

For buyers looking for a high level of refinement and convenience, the all-new Platinum Package will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains an assortment of high luxury features such as heated and ventilated seats, sunroof, and wood grain trim, and carries an MSRP of $4,662.

The 2010 Tundra, assembled at Toyota Motor Manufacturing, Texas in San Antonio, will begin arriving at dealerships in late April.


With the addition of popular standard equipment, including safety features, the base MSRP for Sequoia will range from $38,530 for the SR5 4x2 with a new 4.6-liter V8 engine to $58,905 for the Platinum 4x4 with a 5.7-liter V8. The new MSRPs reflect an average overall increase of $3,361 for all Sequoia models.

For 2010, Sequoia provides a much higher level of popular standard features and safety enhancements. The SR5 and Platinum grade models become mono-spec and the Limited grade offers only three stand alone options (navigation system, rear-seat entertainment and seven-passenger seating), giving consumers a more simplified buying process.

An all-new 4.6-liter i-FORCE V8 engine will be standard on Sequoia SR5 grades. When compared to the previous 4.7-liter i-FORCE V8, the new engine delivers 34 additional horsepower (310 hp) with a preliminary EPA fuel efficiency rating of 14 mpg/city and 19 mpg/highway, providing up to two more miles per gallon on the highway for 4x2 models. Sequoia’s powerful 5.7-liter i-FORCE V8 engine remains standard on all Limited and Platinum grades and optional on SR5 models. Both engines are mated to a six-speed automatic transmission.

For enhanced safety, driver and front passenger knee airbags have been added as standard equipment on all Sequoia models. Standard audio has been upgraded to include Bluetoothr, satellite radio capability and MP3 interface with an auxiliary audio jack and USB port. Three new exterior colors include Sandy Beach Metallic, Spruce Mica and Blizzard Pearl.

The 2010 Sequoia, assembled at Toyota’s manufacturing facility in Princeton, Indiana, will begin arriving at Toyota dealers in late April.

What do you think?
Show Comments


  (1211) posted on 03.7.2011

Mitsubishi would be smart enough to sell their brand on North America. Hence,
its already authentic product. I’m not saying that this car is good but as long as they keep the speed and efficiency, well, its just okay for me.

  (858) posted on 02.22.2011

well think this is the Nissan’s answer to the Toyota tundra, but for me I’ll place my bet on the Nissan because it’s engine is very reliable and tough, but the only problem is it’s price.. the parts of the Nissan is highly expensive than Toyota.

  (434) posted on 02.22.2011

Very cool! You don’t see too many lifestyle concepts at SEMA, but this one is definitely something a lot of people could relate to. Yes, it’s a concept and not something that will ever see production, but it’s fun and that’s what SEMA is all about.

  (462) posted on 05.10.2010

I heard that this model was the improved version with a new 4.6 liter V8 base engine has increased fuel efficiency and horsepower, while the optional 5.7 liter V8 remains the same.

  (377) posted on 04.29.2010

Yes the cost of the 2010 Tundra will range from $22,000 or more for the Regular Cab 4x2 standard bed with a V6 engine and equipped with a Work Truck . I hope the price is worth it.

  (364) posted on 03.16.2010

Are they kidding? Are they living in a bubble? with the economy is slump mode and the public’s disdain of big SUV, Toyota is going to raise the price on the Sequoia $3300!!! It should be cut by $3300!!!

  (1333) posted on 12.7.2009

yes it’s all about market selling. Most automobile companies are announcing that they have a new car or upgraded version of the older ones, but actually the performance is just the same, they are just revamp it’s exterior and interior, and selling if for 10-20% higher price than the Previous models.

  (137) posted on 04.25.2009

Most probably if the forecast is right and if the market will bite the facelift for these two cars.

  (180) posted on 04.25.2009

The facelift and the economic upswing by 2010 should do the trick for Toyota.

  (116) posted on 04.25.2009

Yes, of course, because there is not other way but to put the price higher after you have improved the standard package. It just sensible. Not will it market better? That we have to know.

  (177) posted on 04.25.2009

It’s simple marketing mix strategy. You make the impression that after the facelift the car is better and the car in not depreciating because it has more onstock value than before. Besides market analysts say by 2010 there will be an economic swing so better cars for better cash available means better business.

  (183) posted on 04.25.2009

I think that it is a wrong decision to increase in price when there’s not much demand for Toyota cars. Basic economic classes should tell them that. It’s definitely a suicide. I just hope that the facelift can actually attract not just mere attention but buyers, too!

  (231) posted on 04.25.2009

Why buy cars that have lower after sales and higher market price? Simple. it means Toyota is not afraid to sell their cars in a more competitive value after the face lift. Besides this decision is not new for automakers.

  (314) posted on 04.25.2009

It says Sequoia sales were down 21 percent in March 2009 versus March 2008, Toyota reported earlier this month. Tundra sales were down 60 percent in March 2009 versus March 2008, according to the automaker. Now why is Toyota pricing getting higher in time of lower demand? I think is for the practical reason that you can’t lower your prices when you just improved your standard content.

  (318) posted on 04.24.2009

Got this from the news: Toyota said the 2010 Sequoia pricing reflects an overall increase of $3,361 for all models, while the Tundra models will see an average overall increase of $557. The reason behind this is the market value of the two cars plus of course its practical face lift

  (421) posted on 04.24.2009

This means price increase for this two Toyota cars. But well of course with its body kit face lift and performance enhancement well this is surely aimed at the practical buyer.

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