The Viper, now back under the Dodge umbrella after Chrysler pulled SRT back from being its own brand, is said to be reentering production at its Detroit-based plant in mid-November 2014. The news comes after the Viper suffered slow sales and piled-up inventory. To solve the issue, Dodge front man Tim Kuniskis cut the Viper’s MSRP by a staggering $15,000 in September.

Now with a base price of $86,880, the Viper has seen sales grow from 38 units sold in August to 108 units sold in September. October is proving to have good sales as well, Kuniskis told Automotive News. “[October] will get us much closer to the proper inventory levels,” he says. This will allow the Conner Avenue assembly plant to come off its idle status and begin building 2015 model Vipers.

Though Dodge is expecting the restart the assembly process in mid-November, the remaining Viper inventory must continue to dwindle. Dealers have placed roughly 200 orders for 2015 model year Vipers, but those won’t be built until they’re needed.

Even when production fires up, Dodge will hold off on building the up-trim TA and GTS models until the remaining 2013 and 2014 Vipers are reduced even further. “[The Viper] was never intended to be a high-volume car,” Kuniskis reiterated. “It’s always been intended to be a very high-performance, exclusive car.”

Those customers who purchased Vipers right before the price cut will be happy to know Dodge is granting a $15,000 coupon good for purchasing another Viper before January 2, 2018.

Click past the jump to read more about Dodge Viper.

Why it matters

With the Viper moving back into production, assembly workers will be back at work and the iconic sports car will be back on the new car list. Hopefully the new price decrease will continue into 2015, allowing customers to purchase a Viper at a more competitive rate. Even though Kuniskis says the Viper was always intended to be a low-volume car, it’s hard to imagine Dodge planned it being this low.

Dodge Viper

2015 Dodge Viper SRT High Resolution Exterior
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The Dodge Viper is a powerhouse of a sports car. With an 8.4-liter V-10 under that long hood, the two-seat coupe makes 645 horsepower and 600 pound-feet of torque. That’s enough to push the Viper to 60 mph in just 3.3 seconds on its way to a top speed of 206 mph.

The V-10 engine might not be the most powerful engine Dodge is cranking out these days, but thanks to the Viper’s low curb weight, the power has an easier time doing its job. Massive tires front and rear hold the Viper in place as it attacks corners, and the side-exit exhaust makes all the right noises.

Pricing for the Viper now starts at $86,880, down from $101,880. The new lower price is helping Dodge move stagnate inventory to make way for new 2015 model Vipers.

Source: Automotive News

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