For most of the automotive industry, the biggest show of the year for showing off customized versions of all sorts of cars is SEMA,->ke216 which is happening now in Las Vegas. The exception is Jeep,->ke40 which holds its own annual event every Easter in Moab, Utah, and always brings a wide variety of customized Jeep products. it seems that Jeep still doesn't want to be left out of SEMA they year, however, so this year there is a Jeep concept->ke169 at the Vegas show that “pays tribute to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah.”

So, even Jeep's SEMA vehicle is a nod to the big unveiling in Moab, but that's fine -- Jeep can call it whatever it wants so long as we keep getting new customized concepts. The concept, named the Red Rock Concept after the club that inspired its creation, is different in one other important way. It hasn't just been built to show off the kinds of accessories that you can find in the Mopar catalog. The Red Rock Concept is also a preview of an upcoming special edition of the Wrangler -- one that will also be called Red Rock.

Continue reading to learn more about the Jeep Wrangler Red Rock Concept.