As proof of just how far Maserati will go to exponentially expand its customer base and increase sales, Avis Rental Car has just announced that it will be adding the all-new 2015 Maserati Ghibli to its fleet of rental units. The new entry-level Maserati will only be available at certain locations in Dallas, Orlando, Las Vegas, Los Angeles, Beverly Hills, Phoenix, San Francisco and, of course, South Florida.

The Ghibli joins other performance and luxury models such as the Chevrolet Corvette, BMW 5 Series and Mercedes-Benz GL450 in Avis’ Signature Series of vehicles. We reached out to Avis to see how much it would cost to rent a Ghibli, and while prices vary by location, a representative did say that Signature Series vehicles tend to only be offered at airport locations. Looking at the website, we were unable to find any Ghiblis available for rent, but we did see prices as high as $184.99 per day for other models in the Signature Series.

Getting the Ghibli in the rental fleet will definitely help create additional visibility for Maserati among prospective buyers. In the U.S. alone this year, Maserati sales are up almost 172 percent compared to last year with a total of about 13,000 units. Maserati expects to meet its global sales target of 50,000 units by next year and cap sales at 75,000 annual units by 2018. This sales surge builds on the recent introduction of the new Ghibli and the redesigned Quattroporte, and Maserati plans to further expand its lineup with the all-new Levante crossover next year and a production version of the Alfieri Concept the following year.

For now, though, if you’re looking for a cool car in which to drive to your big high school reunion, we can’t think of a better car than the Ghibli.

Click past the jump to read more about this Maserati rental car.

Why it matters

While rental fleets are usually an easy way for automakers to unload inventory and boost sales figures, they can also be a helpful tool to show off the vehicles — especially considering the Maserati’s limited dealer network in the U.S. That being said, the Avis locations renting out the $69,800 Ghibli are far more limited than the dealers, but it is just one more tool that Maserati can use to boost brand awareness amongst potential customers.

2014 - 2015 Maserati Ghibli

2014 - 2015 Maserati Ghibli High Resolution Exterior
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Press Release

Avis Car Rental Adds Maseratis to Its Rental Fleet

2015 Maserati Ghibli Becomes the Newest Member of the Avis
Signature Series

PARSIPPANY, N.J., Jan. 6, 2015 (GLOBE NEWSWIRE) — Avis Car Rental
today announced the addition of the Ghibli, Maserati’s newest creation,
to its United States rental fleet, now available at select Avis
locations.

The 2015 Maserati Ghibli is an extraordinary sports sedan featuring a
3.0-liter, twin-turbocharged V6, an engine designed to achieve even
lower fuel consumption and emissions while delivering stunning
performance. The result is outstanding versatility in terms of use,
combined with extremely impressive torque and 345 horsepower.

"Many Avis customers are aficionados of exotic motor vehicles, while
others simply enjoy the combination of superior performance and luxury
styling, and the Maserati Ghibli is a perfect example of a car designed
for just such motorists," said Joe Ferraro, president, Americas, Avis
Budget Group. "This is a classic European sports sedan that is as
beautiful to look at as it is fun to drive, and is a great way to add
extra enjoyment to holiday travels."

The Maserati Ghibli features a next-generation 8-speed ZF automatic
transmission, a high-performance automatic that executes precision gear
shifts, and is controlled by auto-adaptive software that is able to
recognize driving style and road conditions and adapt the gear-changing
mode accordingly. Handling is enhanced by double-wishbone front
suspensions, while the five-arm multilink system used at the rear is
ideal for combining ride comfort with sporty performance.

Maserati’s new sports sedan is the latest addition to the Avis
Signature Series, a collection of fine automobiles featuring high-end
design and performance. Other vehicles in the Avis Signature Series
include the Chevrolet Corvette, Lincoln Navigator, Infiniti QX60,
Mercedes GL450, BMW X5, the BMW 3 Series Sedan and the BMW 5 Series
Sedan.

The Ghibli is available at select Avis locations in Dallas, Orlando,
Las Vegas, Los Angeles (including the new Avis location opening in
Beverly Hills), Phoenix, San Francisco and South Florida.

About Avis

Avis Car Rental operates one of the world’s best-known car rental
brands with approximately 5,450 locations in more than 165 countries.
Avis has a long history of innovation in the car rental industry and is
one of the world’s top brands for customer loyalty. Avis is owned by
Avis Budget Group, Inc. (Nasdaq:CAR), which operates and licenses the
brand throughout the world. For more information, visit www.avis.com.

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