2015 Ram Rebel Pricing Leaked, Starts at $45,000
It appears Ram’s newest off-road-biased truck, the 2015 Rebel, will come with a base starting price of $45,000. That’s according to an official-looking ordering guide posted by the user "campbellsoutlaw" on RamRebleForum.com. Though unconfirmed, the ordering guide does list the premium cloth seats as having the all-important embossed tread pattern – something only the Ram Rebel has.
The order guide shows the base price of the Rebel starting at $44,720. Adding to that are some popular options like the HEMI V-8. Upgrading from the Pentastar V-6 to the 5.7-liter will cost $1,150 while the ZF eight-speed auto adds another $500. The four-corner air suspension runs another $1,695.
Other options included on the list are the Rear Camera and Park Assist Group ($595), Remote Start and Security Group ($350), the Luxury Group ($560), and a spray-in bedliner ($475). All told, this particular build costs a whopping $51,415. One glaring omission on the order guide is the optional 4WD, meaning those wanting that capability will pay even more money.
Oddly enough, these prices match those of the outgoing 2014 Ford Raptor. Ram has said time and again the Rebel isn’t a direct competitor to the Raptor, but is more of an aggressive version of its 1500 rather than a factory-built Baja truck.
Early estimates, including ours, pegged the Rebel to have a starting price around $36,000. Granted, Ford may charge more than $44,995 for the upcoming (and much improved) 2017 Raptor, allowing the Rebel to undercut Ford’s MSRP. Still, that seems like a big gamble on Ram’s part.
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Why it Matters
This is our first indication as to what Ram will charge for its upcoming Rebel. Though initial estimations had the Rebel priced around $36,000, this ordering guide shows that might be all wrong.
This pricing level seems overly expensive for the Rebel, especially considering the truck comes with the V-6 and 2WD as standard equipment. Adding the HEMI and 4WD, as many customers likely would, easily pushes the price towards a loaded-out Ford Raptor. With Ram saying it’s not competing directly against the Raptor, it’s hard to imagine customers choosing the Rebel over the Raptor when the Ford offers more capability and more standard power. Stay tuned for any further developments.
Source: Truck Yeah