It’s February, which means the auto show circus heads to Illinois for the 2016 Chicago Auto Show (CAS). Advertised as the “largest” auto show in North America, CAS offers exhibitors more than a million square feet of display space to present their wares (did someone say indoor test track?). The crowds are big too, with 3,300 registered media, 1,500 invited media, and over a million attendees total. More importantly, however, CAS claims to be “the nation’s consumer show,” with a reported 80 percent of ticketholders arriving to shop, and 70 percent planning to buy a new car in the next year. Unsurprisingly, this consumer focus also comes with an emphasis on public engagement via social media, especially in the past few years.