Though the Subaru BRZ and Mazda Miata are very different cars, they share a customer base. Whatever the differences in body style, both of these sports cars appeal to driving purists, who enjoy a level of connectedness that goes beyond the average commuter. That may be at least part of the reason that, closely following the launch of the all-new 2016 Mazda MX-5 Miata, Subaru has announced a price drop for the BRZ.

The $25,695 MSRP of the 2016 Subaru BRZ is $300 below the 2015 model. Annual updates are limited to new options and equipment, including the Subaru Starlink Multimedia System, whose 6.2-inch touch screen enables smartphone-like gesture input. A backup camera is now standard as well. The 200 horsepower, 2.0 liter boxer four-cylinder engine, standard limited-slip differential and lightweight body have not changed.

Subaru has lowered prices by approximately the same amount across the board, so the Alcantara-trimmed Limited starts at $27,395 with a six-speed manual and $28,495 with the six-speed automatic. The BRZ Limited is also equipped with dual-zone climate control and heated seats.
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Why it matters

So what’s this got to do with the Miata? In spite of the fact that the Miata’s a dedicated convertible and the BRZ has no ragtop version, both cars are ultra-lightweight sportsters with nimble handling, diminutive dimensions and modest horsepower. The BRZ and Miata are the sorts of cars that are intended to be just as exciting at 35 mph as they are at 95. With an all-new Miata on the ground, the comparisons are already coming in droves. The BRZ has a horsepower advantage, but the Miata is lighter, so the two cars perform similarly. The Miata also starts at under $25,000. For Subaru, bringing the bottom line down a bit keeps the BRZ below the threshold of “It costs $1,000 more than a Miata,” which is enough to be a deal-breaker for some on-the-fence buyers.

2014-2015 Subaru BRZ

2014 - 2015 Subaru BRZ High Resolution Exterior
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Press Release

Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2016 BRZ line. Starting at $25,395, the BRZ, powered by a 200-horsepower 2.0-liter BOXER engine, marks a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering.

Available in Premium or Limited trim, BRZ models boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential.

For 2016, the BRZ receives the SUBARU STARLINK 6.2” Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack. Smartphone integration features Aha™ and Pandora®, along with STARLINK cloud applications iHeartRadio®, Stitcher, Calendar, Music Player, News and Weather. New for 2016, the BRZ receives standard rear vision camera.

Limited trim models receive a body-color trunk spoiler, fog lights and Alcantara trimmed interior and Keyless Access. The seats are upholstered with Alcantara inserts and leather bolsters. 6-speed manual BRZ Limited models begin at $27,395, down $300 from the previous model year. An optional 6-speed Electronic Direct-Control automatic transmission priced at $28,495 and offers steering wheel paddle-shift controls.

The BRZ Limited substitutes a dual-zone automatic climate control for the Premium model’s manual HVAC system, and its standard All-Weather Package includes dual-mode heated front seats and heated side mirrors. In the Limited, the dual visor vanity mirrors are illuminated, and front door courtesy lights illuminate when the doors are opened.

2016 BRZ models will begin arriving in dealerships this Fall.

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