• 2016 Toyota Prius Stars In "Heck on Wheels" Super Bowl Commercial: Video

The Toyota Prius makes some bold maneuvers and gets its own theme song in Toyota’s Superbowl commerical

Super Bowl 50 is right around the corner, and it seems like every automaker is pre-releasing commercials before the big game. We’ve seen the Keven Hart Commercial from Hyundai, Kia’s somewhat creepy Christopher Walken commercial, and Audi’s “The Commander” commercial, to name a few. Now, the video you’re about to watch comes from Toyota. It doesn’t star a big celebrity, well unless you consider the 2016 Toyota Prius a celebrity.

I’m not one who generally spills the beans on a video before you have a chance to watch it, but I can’t help but talk about the commercial a little. Basically, the commercial is a music video, with a short, bearded fellow singing about his Prius and how it makes him feel. The commercial itself is kind of funny to an extent, but some of the things you see the Prius doing are just unrealistic. Maybe that’s part of what makes the commercial funny. It might seem stereotypical, but the actor driving the Prius really seems to fit in with it well.

I can’t really knock Toyota too much, and I have to give credit where credit is due. The company did invent the hybrid segment and really did set the bar for fuel economy. With the update for the 2016 model year, the Prius looks better than ever. With that said, take a look at the commercial and keep an open mind. I don’t necessarily agree with our little, bearded friend – the Prius isn’t exactly badass as he seems to think – but the commercial is good for a few laughs, anyway.

2016 Toyota Prius

2016 Toyota Prius
- image 648200

Read our full review on the 2016 Toyota Prius here.

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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