Built to celebrate Mopar’s 80th anniversary

Introduced in 2008, the fourth-generation Challenger is the first modern iteration of the nameplate and revived the iconic pony car after 25-year hiatus. Upgraded in 2015, the current Challenger is set to remain in production until 2019. After launching several new models and trims, including the SRT Hellcat and the all-wheel-drive GT, Dodge introduced the special-edition Mopar ’17 at the 2017 Chicago Auto Show.

Created to celebrate Mopar’s 80th Anniversary, the ’17 Challenger includes numerous Mopar performance parts and accessories, as well as an exclusive owner’s kit and a serialized badge. Limited to only 160 units, it joins an exclusive club as the eighth limited-edition, Mopar-modified vehicle delivered straight from the factory. The Mopar ’17 Challenger follows the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300, Mopar ’13 Dart, Mopar ’14 Challenger, Mopar ’15 Dodge Charger R/T, and Mopar ’16 Ram Rebel.

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service of FCA. “The Mopar ’17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”

Set to arrive in select dealerships in early second quarter of 2017, the Mopar ’17 Challenger is arguably one of the most exciting products introduced at the Chicago Auto Show.

Continue reading for the full story.

What Makes the Mopar ’17 Challenger Special?

2017 Mopar '17 Dodge Challenger High Resolution Exterior
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The exterior of the Mopar ’17 Challenger comes with many bespoke features, starting with the paint. The limited-edition model is available in two color combinations, one combining Pitch Black and Contusion Blue and one bringing together Pitch Black and Billet Silver. The Contusion Blue and Billet Silver hues were pulled from Dodge color palette, with the upper section of the car was hand-painted Pitch Black at the Mopar Custom Shop.

The Contusion Blue color provides a subtle, "hiding-in-plain-sight feel" at night and a "brilliant appearance" in daylight. This isn’t very noticeable in Mopar’s photos, but the color combination looks gorgeous nonetheless. On the other hand, Billet Silver offers a more high-impact, high-contrast exterior combo to those who prefer a monochrome appearance.

2017 Mopar '17 Dodge Challenger High Resolution Exterior
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2017 Mopar '17 Dodge Challenger High Resolution Exterior
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2017 Mopar '17 Dodge Challenger High Resolution Exterior
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2017 Mopar '17 Dodge Challenger High Resolution Exterior
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The limited-edition model is available in two color combinations, one combining Pitch Black and Contusion Blue and one bringing together Pitch Black and Billet Silver.

A special Mopar 392 logo, also hand-painted on at the Mopar Custom Shop, adorns the front fenders, while the deck lid spoiler is finished in the same Pitch Black as the upper body. Up front, there is a bit of contrast between the engine hood and the Satin Black shaker. Mopar also added a set of 20-inch wheels with semi-gloss accents and center caps with the Dodge logo and Hellcat-spec black exhaust pipes instead of the standard chrome tips.

Changes aren’t as comprehensive on the inside, but Mopar did add a pair of performance seats with Tungsten logos embroidered on the seatbacks. Matching Tungsten stitching adorns both the seats and the door panels. Everything else remains unchanged, but this isn’t necessarily bad, as the Challenger’s interior was last updated in 2015.

2017 Mopar '17 Dodge Challenger High Resolution Interior
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2017 Mopar '17 Dodge Challenger High Resolution Interior
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Changes aren't as comprehensive on the inside, but Mopar did add a pair of performance seats with Tungsten logos embroidered on the seatbacks. Matching Tungsten stitching adorns both the seats and the door panels.

Under the hood, the Mopar ’17 uses the same 6.4-liter V-8 engine found in the Challenger R/T 392. The unit pumps out the standard 485 horsepower and 475 pound-feet of torque. But while the output is as standard as it gets, Mopar made a few modifications here and there. Specifically, the limited-edition model features a new cold air intake, and air catcher duct system through the inner headlamps, as seen on the Hellcat, and Shaker strut tower braces and caps powder-coated in silver. Mopar also added a serialized badge under the hood, showing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver model. Stopping power is provided by four-piston Brembo brakes.

2017 Mopar '17 Dodge Challenger High Resolution Drivetrain
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2017 Mopar '17 Dodge Challenger High Resolution Drivetrain
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In addition to all of the above, the Mopar ’17 Challenger is sold with a special Owner’s Kit packaged in a custom Mopar box. The bundle includes a welcome letter, hand-signed rendering from the FCA Design Office, Special Mopar ’17 booklet, customized acrylic memorabilia showpiece, Mopar valve stem caps, Mopar ’17 keychain, and a Mopar 80th anniversary badge.

2017 Mopar '17 Dodge Challenger High Resolution Exterior
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2017 Mopar '17 Dodge Challenger High Resolution Exterior
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2017 Mopar '17 Dodge Challenger High Resolution Exterior
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2017 Mopar '17 Dodge Challenger High Resolution Exterior
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Production is limited to 160 units, while pricing is set at $55,790, excluding taxes and destination fees. This sticker places the Mopar ’17 between the $50,195 Challenger SRT 392 and the $64,195 Challenger SRT Hellcat.

Press Release

The Mopar brand continues the celebration of its 80th anniversary with the introduction of the limited-edition Mopar ’17 Dodge Challenger.

The vehicle offers a pair of hand-painted, custom, show car trim options. Only 80 models will be available in Pitch Black/Contusion Blue, with another 80 in Pitch Black/Billet Silver, in a nod to 80 years of the Mopar brand.

The Mopar ’17 Dodge Challenger also includes Mopar performance parts, accessories, an exclusive owner’s kit and a serialized badge.

2017 Mopar '17 Dodge Challenger High Resolution Exterior
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“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The Mopar ’17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”

The Mopar ’17 Dodge Challenger joins an exclusive club as the eighth limited-edition, Mopar-modified vehicle delivered straight from the factory. In 2010, the brand produced the first of an ongoing series of limited-edition vehicles, the Mopar ’10 Challenger. Other low-run, factory-produced Mopar rides would follow: the Mopar ’11 Charger, Mopar ’12 300, Mopar ’13 Dart, Mopar ’14 Challenger, Mopar ’15 Dodge Charger R/T and Mopar ’16 Ram Rebel.

2017 Mopar '17 Dodge Challenger High Resolution Exterior
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Mopar ’17: Exterior
The Mopar ’17 Dodge Challenger begins turning heads through its exterior and a pair of two-tone custom paint options achieved with an assist from the Mopar Custom Shop. Contusion Blue and Billet Silver hues are pulled from the Dodge brand’s color palette, with the upper portion of the Mopar ’17 hand-painted Pitch Black at the Mopar Custom Shop to achieve the striking two-tone appearance.

The Contusion Blue color conveys a tone-on-tone look, providing a subtle, hiding-in-plain-sight feel at night and a brilliant appearance in daylight. Billet Silver offers a more high-impact, high-contrast exterior color. The inherent bodylines of the Dodge Challenger are used to transition from Pitch Black to Contusion Blue or Billet Silver, providing a seamless segue point.

2017 Mopar '17 Dodge Challenger High Resolution Interior
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A special Mopar 392 logo, also hand-painted on at the Mopar Custom Shop, gives an additional custom touch.

The upper exterior is unified with Pitch Black accents. The standard satin black of the Shaker Hood package by Mopar and Shaker Hood scoop surround is painted Pitch Black. The rear decklid spoiler also receives the Pitch Black treatment, and the Mopar Design badge on the spoiler is turned black-on-black.

20 x 9-inch aluminum wheels are embellished with semi-gloss accents and center caps feature the Dodge logo. Standard chrome exhaust tips are replaced with Dodge Challenger SRT Hellcat black exhaust tips.

2017 Mopar '17 Dodge Challenger High Resolution Drivetrain
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Mopar ’17: Performance
The six-speed manual transmission Mopar ’17 Dodge Challenger also makes a powerful performance statement that enhances the base Dodge Challenger R/T 392. The 6.4-liter, 392 HEMI® engine pumps out 485 horsepower and 475 lb.-ft. of torque and is augmented by the Shaker Hood package by Mopar, which provides performance gains with a hint of vintage styling. The scoop is embellished with Shaker badging.

A Mopar cold air intake also delivers a performance boost and is aided by an air catcher duct system via the headlamp. The upgrade, inspired by the Dodge Challenger SRT Hellcat, feeds additional cold air into the vehicle. Mopar Shaker strut tower braces and caps are silver powder-coated and increase rigidity and handling of the Mopar ’17 Dodge Challenger. Four-piston Brembo brakes provide stopping power.

2017 Mopar '17 Dodge Challenger High Resolution Interior
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Mopar ’17: Interior/Exclusive Content
Heading inside, performance seats are the star, customized with Tungsten Mopar logos embroidered on the seatbacks. Tungsten stitching matching the Mopar logo borders the seats and continues throughout the vehicle, touching the door panels and additional interior areas.

Befitting its limited-edition origins, the Mopar ’17 Dodge Challenger is delivered with exclusive content that highlights the vehicle’s prestige and collectability. A special serialized Mopar ’17 80th Anniversary badge is included under the hood, announcing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver option.

Each customer will receive a special Mopar ’17 Owner’s Kit, packaged in a custom Mopar box that includes:
Mopar welcome letter
“Birth certificate” with vehicle specifications, date of manufacture and proprietary vehicle number
Hand-signed Mopar ’17 rendering from the FCA US LLC Product Design Office
Special Mopar ’17 booklet
Customized acrylic memorabilia showpiece
Mopar valve stem caps
Mopar-branded items, including a Mopar ’17 keychain and a Mopar 80th anniversary badge

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $55,790, excluding taxes and destination fees. The Mopar ’17 Dodge Challenger will begin arriving in select dealerships in early second quarter of 2017.

The Mopar ’17 Dodge Challenger will be displayed at the Chicago Auto Show. For more information, visit http://blog.mopar.com/.

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