So, with all of the past Lincoln\McConaughey commercials and all of the weirdness that ensues, it’s pretty easy to feel disappointed here.
McConaughey is silent and does nothing more than drum on the steering wheel of his new Navigator as he waits for a train to pass. Once the train passes, he presses the button for “D” or drive, casts his typical smile, and drives off; not a word said. Now, everyone seems to be ragging on Lincoln and McConaughey for such a boring commercial. But, what everyone has seemed to miss is that the cabin of that Navigator is so quiet that you can hear McConaughey drumming on his steering wheel.