Buying the Evija is a complete experience in itself

The 2020 Lotus Evija has been intensively covered online and then covered some more. Still, there are some aspects of the hypercar that won’t make themselves available to the public. As in, only a future owner will get to enjoy and the car’s configurator paves the way for what looks like a very rewarding acquisition process. Allow us to explain.

You’re not paying for an object, but for an entire experience

Lotus is supposed to kick off Evija production later this year.

If that goes according to plan, buyers will soon be given access to a dedicated platform that allows them to configure and customize their new Lotus Evija.

The said platform is, in essence, a touchscreen configurator backed up by an “ultra-powerful graphics processor” and gaming software.

Why the abundance in hardware? Lotus says it’s to create “stunning high-definition photo-realistic images and animations.” OK, but with what purpose? With this setup, the customer can build and tweak the car from the ground up, as well as inspect and view it from basically every angle, inside and out.

2020 Lotus Evija Configurator - You Want to Play But You Can't! Exterior
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What’s more, owners can place their cars in various environments via ray-tracing to see how factors like light intensity and angle, for example, change the color of selected body paint. Speaking of which, with the announcement of this high-tech configurator, Lotus is also lettings us know that the Evija will be available in three new colors, namely Atomic Red, Solaris Yellow, and Carbon Black.

Nevermind the configurator, here come the gifts!

2020 Lotus Evija Configurator - You Want to Play But You Can't! Exterior
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Throughout the build and configuration process, customers will also receive “Lotus unique gifts” that will add even more to the Evija’s exclusive nature. As you most likely know by now, Lotus plans to assemble just 130 Evijas. To top everything off, each owner is set to receive a build book that captures various moments from the assembly process.

The 1,972-horsepower all-electric Lotus Evija will also push 1,700 Newton-meters of torque (1,254 pound-feet) through four independent electric motors fed by a 2,000-kWh battery pack. A weight of 1,680 kilos (3,703 pounds) makes the Evija the lightest pure-EV hypercar but it also lets it zap from 0 to 100 kph (62 mph) in under three seconds to a top speed of over 320 kph (200 mph).

Lotus Evija specifications
Powertrain Four electric motors
Battery 70 kWh battery pack
Horsepower 1,972 horsepower
Torque 1,254 pound-feet of torque
Transmission Four single-shift gearboxes
Weight 3,703 pounds
Power-to-Weight Ratio 1,174 horsepower - ton (estimate)
0 to 60 MPH Less than three seconds
Top Speed Over 200 mph
Electric range 250 miles (estimate)
Price $2.07 million
Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read More
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