After four years on the market, Genesis has finally launched the GV80 – the brand’s first SUV and the model that pushes it into all-new, more competitive territory. The GV80 will be available as a two- or three-row SUV with a fairly luxurious interior that mimics the original GV80 concept quite well. Unfortunately, the massive display screen from the concept doesn’t carry over, but the infotainment display is rather wide for what it is. It’s a good thing too, as it’s not that tall and screen real estate isn’t exactly plentiful here. The two-spoke steering wheels is rather unique, however, the design of the center console feels like a major misstep as it would have been an ideal place (with the right angle) for a massive, Tesla-like display.

For now, the GV80 is only available in South Korea, and it’s only available with a 3.0-liter turbodiesel that’s good for 278 horsepower and 434 pound-feet of torque. It goes on sale later in January 2019, though, so this egg is ready to hatch. Shortly after the official on-sale date, Genesis will introduce a 2.5-liter, turbocharged, four-cylinder that’s good for 304 horsepower and a 3.5-liter six-cylinder that pumps out a cool 380 horsepower. According to Genesis, the 3.5-liter is good enough for a 5.7-second sprint to 60 mph.

There’s no specific date as to when the GV80 will circulate to the rest of the world, but there’s a good chance that we’ll start seeing it arrive in Europe and the United States by the end of 2020 or early 2021 as Genesis can’t drop the ball on this and needs a home run if its first-ever SUV is going to take off. Once the GV80 is released in full-scale, expect the GV70 and GV90 flagship to start getting some serious attention.