When Johan de Nysschen joined Cadillac in 2014, it seemed as if the luxury brand would finally reinvent itself. Marketing operations were moved from Detroit to Manhattan, a project that cost nearly $13 million, and a new strategy was penned. Among them, Cadillac began working on new crossovers, a flagship sedan, and replacements for the ATS and
CTS. Four years later and De Nysschen was sacked, a move that raises questions about Cadillac’s future.