6000 pre-orders for the Dodge Challenger
Just in the first day of orders, more than 4,300 people plunked down a deposit for the American muscle coupe. And more than 6,000 have made deposits with dealers since orders opened on Monday, months before the limited-edition Challenger SRT8 goes into production.
“This is unprecedented,” said Mark Mallie, Challenger Brand Manager – Dodge Marketing. “Customers were actually coming to us and pushing us, so we thought this was a good time to take pre-sale orders.”
Orders are still coming in – long before enthusiasts have even seen the car. They’ll have to wait until the production Dodge Challenger SRT8 makes its debut at the Chicago Auto Show next February. But there’s no surprise about the benchmark performance of the Challenger SRT8. Each is powered by a 6.1-liter HEMI V-8, and features a numbered dash plaque, plus dual “carbon-fiber” hood stripes that harken back to the original Dodge Challenger.
The car is available in black, silver or HEMI orange.
“More than half of the orders are HEMI Orange,” Mallie said. “It’s been almost 35 years since the last Challenger, and there’s a lot of interest. There’s a lot of people anxious for it. It’s certainly an iconic muscle car.”
The manufacturer’s suggested retail price is $37,995, including a $675 destination fee. Remember – this is a SRT, delivering top-of-the-line performance, world-class ride and handling, benchmark braking and a race-inspired interior. Pricing on the rest of the Challenger lineup will be announced at a later date.
The muscle car wars start next spring, when deliveries begin for the Challenger SRT8.