Industry analysts conclude: seven models are too much for Jeep. They need to compete with one another for consumer attention and advertising dollars and at least two newcomers are not adequately differentiated from the other Jeep models.

Until 2004 Jeep only had three models in its line-up: the Grand Cherokee, Liberty and Wrangler, but since 2005 the company added four new models:the Commander, Compass, Patriot and Wrangler Unlimited.

But even if this are the conclusion of the analysts, Jeep’s director of marketing and global communications, John Plecha, disagrees. he said that the brand had to expand into new SUV segments to meet market demand. Plecha says most Americans don’t drive off-road. That’s why Jeep added smaller, more affordable models with smoother rides.

Jeep is the only one of Chrysler’s three brands to report a year-over-year increase in U.S. vehicle sales in 2007. Between January and September, Chrysler said, Jeep sold 363,669 vehicles in the United States, a 7.6 percent jump from the year-ago period.

But even so, Jeep will kill the Commander starting 2009 and rumors also said that the slow-selling Compass crossover will also be dropped.

Source: Automotive News

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