90 Years of BMW
90 years ago, on 21 July 1917, a small company in north Munich was
entered in the commercial register. Two days later the management issued a letter with notification of its new name: "May we respectfully inform you that, with effect from this day, we have changed our company name to Bayerische Motoren Werke." Henceforth, the company’s products bore the letters "BMW" (DAX:BMW.DE).
The spirit of innovation has transcended through the history of BMW for No less than 90 years. And indeed, this ongoing innovation of the white-and- blue brand has been borne out and initiated consistently by the creativity, skill, and consistency of the company’s employees. The products created in this process have at all times combined proven and new technologies in a most characteristic manner, forming a sophisticated, trendsetting symbiosis at all times.