A new consortium has offered up unthinkable amounts of money for Lamborghini and WAG might not be able to say noby Robert Moore, on LISTEN 02:56
Lamborghini has kind of been in the news a lot lately. Back in March, we learned that a brand-new engine could push the Urus PHEV up to 800 horsepower and in April news broke that the Aventador’s successor could end up with an electrified V-12. The latter piece of news ended up making a lot of sense after Lamborghinis reveal of its roadmap to 2025 that includes mass hybridization followed by electrification sometime after 2025. A new report from Autocar, however, details something huge that could change the company forever!
A Near-Irresistible Offer to Sell Lamborghini
Lamborghini, which is owned by the Volkswagen Group and controlled by Audi, has had a really good run. In fact, the company is so successful that it’s actually becoming a problem as hard as that is to believe. Of course, this is helped by the fact that Lamborghini isn’t giving up on its famed V-12 just yet but things weren’t always going so well. It was only back in October of 2020 that VAG was looking to transfer Bugatti to Rimac, where it would become and EV company, and straight-up sell Lamborghini and Ducati.
Nothing ever came from that news, and as of the time of this writing, Lamborghini is still owned by VAG. However, a new breaking report from Autocar is saying that for €7.5 billion or $9.175 billion at current exchange rates, a new consortium comprised of Quantum Group AG and Centricus Asset Management could become the new, proud owner of the Lamborghini brand. If such a deal was to go through, what would happen to the Lamborghini brand as we know it today?
What The Future Of Lamborghini Could Be
If VAG and to a lesser extent Audi decides to sell of Lamborghini, the company would become the basis of a “technology and lifestyle investment platform” under the umbrella term of Outlook 2030. Apparently quantum Group wants the Lamborghini to become a “spearhead for innovation by consistently implementing new clean drivetrain technologies.” As part of the deal to acquire the company, Quantum Group would seek a five-year supplier agreement with Audi that would, apparently, lead to an upscale in volume – meaning less exclusivity for models – and “an EV solution” in 2025.
If this is the case, the Lamborghini brand won’t necessarily become a high-volume manufacturer like its current sister companies, but if sold, it could begin to produce and sell a lot more cars. On top of this, it sounds like the company in question is looking to ramp up the electrification of Lamborghini faster than is currently planned. And, for now, Autocar has reported that an Audi spokesperson has bluntly said “Lamborghini is not for sale.” As for how much weight that holds remains to be seen, but with that kind of money on the table, you can bet that we’ll hear the result of the inevitable discussions within the bowls of VAG sometime in the near future.