Specialty retailer Aeropostale Inc., New York, opened the first of its 14 planned Jimmy’Z celebrity-inspired apparel stores this month in Wellington, Fla., reports Women’s Wear Daily. The revamped Jimmy’Z brand, which was a surf-inspired apparel store, targeted at 18 to 25 year old males and females who want to dress like celebrities at a fraction of the cost.

The company hopes to eventually open 500 to 700 Jimmy’Z stores nationwide. We worked with Dominator Street Rods to develop a Theme based vehicle to help drive the RE-BIRTH of the Jimmyz apparel brand ICON. The woodie has a new meduim in the 2006 Mini Cooper concept. "REAL WOOD" by Doug Carr, Wood N’ Carr!

Source: Joeiacono

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