• Acura Dusts Off Type S Performance Brand, Plans New Models With New Engine

Core Acura models could get Type S variants sooner than later

It’s been 10 years since Acura released a full-fledged Type S model for the masses. We haven’t seen a performance brand from the automaker since, but that’s about to change because Acura’s bringing back the Type S brand with the expectations of new performance models in the near future.

Acura Dusts Off Type S Performance Brand, Plans New Models With New Engine
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The TL Type S is the last Type S model to hit the market before getting discontinued in 2008 in favor of the TL SH-AWD.

It’s exciting times for Acura if the Type S brand goes get off the ground and becomes the brand’s performance brand. Acura used the Type S name in the past as a counterpart to Honda’s Type R division. While the former didn’t generate as much buzz as the latter, it still produced a lineup of impressive models, including the 200-horsepower RSX Type S and the TL Type S, the last Type S model to hit the market before getting discontinued in 2008 in favor of the TL SH-AWD.

It’s taken 10 years, but now that Acura has given the thumbs up to bring back the Type S brand, we can expect a new generation of performance-oriented models to elevate Acura’s status in luxury car segment. According to Toshiaki Mikoshiba, president & CEO of American Honda Motor Co, the decision to dust off the Type S name makes sense given Acura’s new business model of introducing cars that follow its new mantra of “Precision Crafted Performance.” Type S models fit that mantra.

Acura Dusts Off Type S Performance Brand, Plans New Models With New Engine
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All Type S cars will also get a new turbocharged V-6 engine that will be mated to the brand’s torque-vectoring Super Handling All-Wheel Drive (SH-AWD) unit

Acura hasn’t said which of its models will get the Type S treatment, but it did say that “multiple products” will be launched in the coming years. In addition to getting affixed with the performance name, all Type S cars will also get a new turbocharged V-6 engine that will be mated to the brand’s torque-vectoring Super Handling All-Wheel Drive (SH-AWD) unit. The engine will also be exclusive to the luxury brand, something MIkoshiba touched on in a statement. “Acura will pursue a unique powertrain strategy that underscores the brand’s rightful place as the performance division of Honda,” he said.

References

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Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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