There are no plans at the moment, but that could change in the future

The launch of the redesigned 2019 Acura RDX marks an important time in Acura’s business. Honda’s performance brand has been on the right side of business recently, and the introduction of the new RDX gives the automaker another model to offer to the public. Should the RDX become a success, it could convince Acura to beef up its lineup with a smaller, subcompact SUV. That may be a possibility in the future, but for the moment, don’t expect to see one, at least according to Acura Division general manager Jon Ikeda.

The Acura Way: Maintaining Balance

Acura is Not Interested in a Subcompact SUV; Aims to Always Put Performance over Luxury Exterior
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Acura’s focus is putting out the best product possible, one that can live up to the brand’s status as a performance automaker.

As surprising as it is to hear an automaker dismiss the possibility of having more crossovers and SUVs in its lineup, Acura’s position makes some sense. According to Jon Ikeda, volume is less of a priority for the company these days than focusing on its core models. That’s what the company wants to elevate. “We have to have a balanced portfolio,” Ikeda said. “There are still cars on the road. Balance is a good place to be.”

Ikeda added that not everyone has to swim with the current, particularly in the increasingly popular crossover and SUV segments. If there’s a possibility that a smaller RDX will impede another Acura model from blossoming on its own, the company would rather let that model reach its potential than undermining it with another model that occupies the same market.

Acura is Not Interested in a Subcompact SUV; Aims to Always Put Performance over Luxury Exterior
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Anything else that can be interpreted as a bigger or smaller version of the SUV isn’t on the table at the moment.

So instead of worrying about what models to add to its lineup, Acura’s focus is putting out the best product possible, one that can live up to the brand’s status as a performance automaker. "We’re a performance brand, so no matter where the market goes, our cars better drive like stink,” Ikeda said. “If it’s about trucks, we’ll have the best, most fun-to-drive trucks.”

Acura is Not Interested in a Subcompact SUV; Aims to Always Put Performance over Luxury Interior
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Based on the initial reception surrounding it, the new RDX appears to fit into what Acura’s trying to establish. It has improved looks, an upgraded interior, a sharper suspension design, and a 2.0-liter turbo engine that produces an impressive 272 horsepower. It also features Acura’s Super Handling All-Wheel Drive system, which should make it a lot of fun to drive. Putting all of this together on the RDX is what the company is striving for. Anything else that can be interpreted as a bigger or smaller version of the SUV isn’t on the table at the moment. It could still happen in the future, but for now, all of it appears to be just noise.

References

2019 Acura RDX

Acura is Not Interested in a Subcompact SUV; Aims to Always Put Performance over Luxury Exterior
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We’re still in the process of updating our full review of the 2019 Acura RDX, but you can check out the speculative material, or shoot over to our featured news to learn more about it!

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There’s a lot of hup surrounding acura these days so check out all of the latest news!

Source: Motor Trend

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