Earlier this month I reported that Alfa Romeo had finished all preparatory work on its newest, Giulia-based model. Alfa still hasn’t confirmed what this newest model will be, but the most popular rumors point to an SUV or crossover. Now our sources are indicating that Alfa Romeo plans to launch at least two new crossover vehicles. With its second model ready for production, it looks like 2017 might be the year Alfa Romeo enters the crossover market.

If Alfa’s plans don’t change, the first model will be a full-sized crossover that will take on vehicles like the 2017 Audi Q5, 2017 BMW X3 and the 2016 Mercedes-Benz GL-Class SUV. The second crossover will likely be a mid-sized model competing against vehicles like the 2016 Mercedes-Benz GLE, 2017 Cadillac XT5 and the 2018 Porsche Cayenne. The Alfa Romeo Mito will eventually be discontinued, but the potential is there for a station wagon variant of the 2016 Alfa Romeo Guilia.

With its focus on providing sporty and performance-based models, Alfa may also bring back the Alfa Corse racing team and eventually make its presence known in motorsports once again. Given the fact that Alfa Romeo has already used 40 percent of the funds provided by Chrysler,it’s revival of Alfa Corse will likely rely on the success of its newest models.

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Why it matters

I think it is a bit risky for Alfa Romeo to jump right into the crossover market so quickly. In my opinion, the Giulia will probably sell fairly well, but I’m not so sure about a crossover or SUV. Crossovers may be selling well right now, but the market is also overloaded with models. If Alfa is successful over the next few years and Alfa Corse is revived, I have a feeling we’ll see a nice variety of sporty vehicles from the brand. Do you think Alfa Romeo is trying to grow too big too fast, or does it have enough leverage from Fiat Chrysler to succeed with the plans I’ve mentioned here today?

Alfa Romeo SUV

2018 Alfa Romeo Stelvio Quadrifoglio Exterior Exclusive Renderings Computer Renderings and Photoshop
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Source: clubalfa

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