• Alfa Romeo’s Next SUV Won’t Come To The U.S. Because We Like Them Big

If you want an Alfa Romeo Brennero, You’ll Probably Have To Move To Europe

Back in 2018, we learned that Alfa Romeo was going to expand its lineup with a Large SUV, and sure enough, we ended up with the Stelvio. It didn’t take long for the company to follow up with news that there would be a smaller SUV, and our first decent look was the Tonale concept. We’ve been waiting for that smaller SUV to be revealed in production guise, and while that hasn’t happened, there is word that an even smaller model is on the way. The only caveat here is that it’s going to be so small, Alfa Romeo won’t bother to bring it to the United States.

Too Small Means No Stateside Love From Alfa.

Alfa Romeo's Next SUV Won't Come To The U.S. Because We Like Them Big Exterior
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When Alfa Romeo unveiled the Tonale Concept at the Geneva Motor Show, we learned that it was going to be little more than a reshaped Jeep Renegade with Hybrid power. More than a year later, we learned that Alfa would follow up with a smaller, more compact electric SUV in early2022, but at the time it didn’t have a name, nor did we know anything about it. With Alfa Romeo in dire straights and struggle to stay alive, the company has already delayed the Tonale and hinted at a price hike for all models, it might come as a surprise, but the company is still planning an expansion.

Alfa Romeo's Next SUV Won't Come To The U.S. Because We Like Them Big Exterior
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Known for now only as the Brennero, this model is said to be smaller than the Tonale and will be based on PSA’s existing eCMP architecture.

So, this matches the previous news that Alfa was plotting a smaller electric SUV, however, this new report says the Brennero EV will be launched alongside a hybrid and combustion model as well. This is good and all, but it’s also believed that it will be just way too small to be successful in the U.S. market. After all, we do like to buy them big here, don’t we?

Alfa Romeo's Next SUV Won't Come To The U.S. Because We Like Them Big Exterior
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This news comes despite the fact that Alfa’s new CEO, Jean-Philippe Imparato believes the company’s two-model lineup is “fantastic” and that he believes the company can bee successful in the U.S. with new, fresh models. Of course, he also believes that Alfa Romeo is on par with BMW, Audi, and Mercedes, which is a discussion we’ll leave for another time. Ether way, Imparato may be working to drag Alfa Romeo out of the trenches before the company goes belly up, but that doesn’t mean that what could be its most affordable and first EV will actually land in the States. What do you think? Would you drive a subcompact Alfa Romeo crossover, or no? Let me know in the comments below.

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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