Alfa Romeo Shows Signs Of Life, Six New Models In The Pipeline
The Italian automaker still has a pulse!by Kirby, on
Alfa Romeo may have discontinued plans of developing a successor to the 4C sports coupe models, but not everything is doom and gloom over at Turin, Italy as a leaked product plan posted on Italian forum Auto Pareri reveals the Italian automaker’s plan to launch six new models between 2017 to 2020, including two SUVs and a pair of “specialty” vehicles.
According to the post, the plans were revealed in a presentation that Fiat Chrysler Automobiles gave to its investors, pointing to a future that may not be as bleak as we thought. The six new models also includes a hatchback model that could point to a replacement for the existing Giulietta and a full-sized sedan that could sit above the upcoming Giulia and serve as the automaker’s flagship model. Taking into account the exits of the Giulia and both 4C variants, Alfa Romeo appears to be looking at building a nine-model lineup by 2020. No specific timetable has been given for when any of these new models will be released.
The diversity in the product lineup not only helps build the case that FCA still has a lot of faith in Alfa Romeo, it also reinforces the notion that the Italian automaker is pushing forward with its own plan to become a bigger player in the industry. The two SUVs, in particular, would beef up the automaker’s presence in that segment as they are likely to join the Stelvio in offering a three-tier model lineup. The full-sized sedan would also add some meat to the company’s offerings in the sedan market, although it must be said that there’s a noticeable absence of an entry-level sedan in the entire product plan.
Whatever comes out of this plan, it’s safe to say that talk of the company’s perceived demise have been greatly exaggerated.
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What a relief!
I don’t want to get too far ahead of myself here because I’m one of those people who want Alfa Romeo to succeed for a lot of different reasons. That said, it is exciting to see that the Italian automaker is still pressing on with its plans to revive its status in the auto industry.
The failure of the 4C Spider to move the sales needle was a bad blow to the company, but it appears that even that isn’t enough to convince FCA that Alfa is a sunk cost. The truth is, I don’t believe that Alfa Romeo is done and I certainly don’t want that to happen. The rave reviews being given to the Giulia is a huge and positive step for the company and I hope that the Stelvio will have a similar reception.
Likewise, these product plans, if they’re proven to be accurate, paints a promising picture for Alfa Romeo, both in the short and long term. What’s interesting to note is that the timetable isn’t stretched out past 2020, which indicates that the Italian automaker will be spending the next three-and-something years introducing one model after another to the public. Put an average on those six models scheduled from 2017 to 2020 and we’re looking at having close to two debuts per year from the company, including those very intriguing “specialty” models.
I like what I’m seeing here and I hope that it happens because the industry itself is a better place with Alfa Romeo in it as a healthy player.
Read our full review of the 2018 Alfa Romeo Stelvio here.