AMG and Ducati strike their own partnership at the LA Auto Show
Looks like the LA Auto Show is becoming more than just an event where automakers are given the opportunity to show off their new rides to the public. For the second day in a row, the LA Auto Show has been the place where companies sign partnership agreements to work together on future projects.
Today, Mercedes-Benz’s AMG outfit signed their own agreement with motorcycle builder, Ducati, to work together on a number of projects in the future. From what we’ve heard, one of the first programs of this new partnership will be a joint marketing and sponsoring program where AMG will become a sponsor for the Ducati MotoGP on top of becoming the exclusive auto partner of the entire team. This means that the entire Ducati MotoGP team will only drive Mercedes AMG vehicles. That’s a pretty awesome deal, especially if you can get your hands on an SLS AMG.
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On the flip side, the motorcycle maker will be providing their high-range bikes for test drives at a number of AMG events, giving AMG owners a chance to test Ducati bikes during that time.
Not surprisingly, both Ducati and Mercedes AMG are excited about the new partnership and are already looking into other ways with which they can work together on future endeavors.
Gabriele Del Torchio, president and CEO of Ducati Motor Holding, said: "I am especially proud to have AMG as one of our sponsors for the Moto GP team. I am also very pleased that our joint marketing activities are under way."
Ola Kallenius, CEO of Mercedes-AMG GmbH, echoed Del Torchio’s remarks, saying: "I am very pleased that we are able to announce our strategic cooperation with Ducati today. This long-term cooperation will help us to jointly access new customer groups."