Unhappy owner destroys third BMW in four years

Remember the guy who smashed his BMW M6 with a sledgehammer and axe at the 2013 Frankfurt Motor Show, then fixed it and smashed it again at the 2014 Geneva Motor Show? His name is Pourmohseni Hadi and he’s pretty angry with BMW, which reportedly dismissed his complaints about the high-performance coupe having rattles and transmission issues. It all started back in 2008 and the Italian businessman is on a long mission to protest the brand by destroying BMW-badged cars. He set a Z3 on fire at the 2015 Frankfurt Motor Show and only last week he did the same with a 7 Series sedan,BMW 7-Series this time around just outside BMW’s headquarters in Munich.

The disgruntled owner drove a fourth-generation 7 Series (built between 2002 to 2008) to Munich, parked it on the sidewalk just outside the BMW Museum, and set the cabin on fire. Hadi also walked around the area with a sign saying something like “BMW customer deceit customer blackmail process fraud” in German. There’s no word as to how the man’s protest ended, but if his previous acts are any indication, he probably had a long talk with the German police and likely paid a fine.

Continue reading for the full story.

What’s This Guy’s Problem?

When you destroy three BMW in a few years it’s pretty obvious that you have a big problem with the brand. His issues with the German automaker stretch back to the late 2000s, when apparently BMW dealers refused to fix the rattling and jolting he was experiencing while changing gears in this M6. Hadi claims that he wrote to Italian BMW workshops, but they said nothing was wrong with the car, while the carmaker’s team in Munich was unresponsive to his complaints.

As a result, he decided to smash the car during the 2013 Frankfurt Motor Show. He did it again the next year and then set another car on fire in 2015, before burning the 7 Series in 2017. But as it turns out, BMW is simply ignoring him. Drawing a conclusion is impossible here, mostly because we do not know the full story behind the owner’s rage and BMW’s lack of action, but it’s pretty clear that billion-dollar companies do not respond to such savage acts.

References

Fourth generation BMW 7 Series

2007 BMW 7-Series
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Read our full review on the fourth generation BMW 7 Series.

BMW 7 Series

2016 BMW 7 Series High Resolution Exterior
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Read our full review on the current BMW 7 Series.

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