As of 2012, for every six PCs sold one Macintosh (AKA “Mac” for you generation Y folks) computer leaves the shelves, not including iPads. While that may seem like a huge gap, that is actually a huge boost over the 56-to-1 ratio of PCs to Macs back in the early 2000s. This is mostly because Macintosh has been marketing to younger generations as the “hip” brand and only us geezers living in the Stone Age still use PCs. It is also partly due to strategic positioning in the market by Mac and hitting niches that PC manufacturers have overlooked.
In the automotive world, however, Mac and PC both have been relatively left out in the cold, as manufacturers have mostly opted for proprietary operating systems for their infotainment systems. This is all about to come to a head in the coming months, as Mac has just announced its new “iOS in the Car” to pair along with its new iOS 7.
The details are still very limited, but Apple has already contracted with list of heavy hitters that includes Mercedes-Benz, Ferrari, Acura, Volvo, Jaguar, Infiniti, Nissan, Chevy, Kia, Opel and Hyundai to roll this new system out. According to reports, this system will link with your iPhone and use a revised Siri system to control GPS, maps, the audio system, hands-free operation, talk-to-text, etc. This system will also use a screen that actually mimics you iPhone’s screen, meaning that the car’s entire OS very well may be a revised version of iOS and not just a simple integration.
This means that Apple will suddenly have a firm grasp on us geezer PC users that happen to buy top-line cars and even some of the entry-level cars, by offering a level of integration that is unseen to date. Additionally, Mac may find a way to integrate laptops and iPads to the system, enticing more premium car buyers to opt for a Mac computer instead of a PC.